Lip makeup

7762 products

Rouge Dior Liquid Lipstick 10 ml. Christian Dior Rouge Dior Liquid Lipstick 10 ml. Out of stock Price — for partners → Color Sensational Made For All ( Lips tick ) 4,4 g Maybelline Color Sensational Made For All ( Lips tick ) 4,4 g Out of stock Price — for partners → KissKiss Shine Bloom Lip Colour 3,2 g Guerlain KissKiss Shine Bloom Lip Colour 3,2 g Out of stock Price — for partners → Satin Lip Paint - Silky smooth lipstick 3.5 g. Barry M Satin Lip Paint - Silky smooth lipstick 3.5 g. Out of stock Price — for partners → Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Rimmel London Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Out of stock Price — for partners → "Lasting Finish Lip Pencil - Long-lasting lip pencil 1.2 g" Rimmel London "Lasting Finish Lip Pencil - Long-lasting lip pencil 1.2 g" Out of stock Price — for partners → (Lip Cushion) Gloss Color Elixir (Lip Cushion) 9 ml Max Factor (Lip Cushion) Gloss Color Elixir (Lip Cushion) 9 ml Out of stock Price — for partners → Radiant Lip Gloss - Lesk na rty 8 ml Cle de Peau Beaute Radiant Lip Gloss - Lesk na rty 8 ml Out of stock Price — for partners → Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. LAURA MERCIER Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. Out of stock Price — for partners → PRO New Neutral Satin Matte Lipstick - Satin matte lipstick 3.2 g Makeup Revolution PRO New Neutral Satin Matte Lipstick - Satin matte lipstick 3.2 g Out of stock Price — for partners → Meta Glow Colour Changing Lipstick 3,4 g Essence Meta Glow Colour Changing Lipstick 3,4 g Out of stock Price — for partners → Color Riche Adiction Matte 3,6 g L'Oréal Paris Color Riche Adiction Matte 3,6 g Out of stock Price — for partners → Luxe Lipstick 3.5 g. Bobbi Brown Luxe Lipstick 3.5 g. Out of stock Price — for partners → Lip Pencil - Lip pencil 1.15 g. Bobbi Brown Lip Pencil - Lip pencil 1.15 g. Out of stock Price — for partners → Lip Pencil - Lip pencil 1.15 g. Bobbi Brown Lip Pencil - Lip pencil 1.15 g. Out of stock Price — for partners → Velour Extreme Matte Lipstick 1.4 g LAURA MERCIER Velour Extreme Matte Lipstick 1.4 g Out of stock Price — for partners → Увлажняющий блеск для губ Rouge Coco Gloss 5,5 г. Chanel Увлажняющий блеск для губ Rouge Coco Gloss 5,5 г. Out of stock Price — for partners → Lip Liner - Lip pencil. Barry M Lip Liner - Lip pencil. Out of stock Price — for partners → L'Absolu Rouge Matte Lipstick 4.2 g. Lancome L'Absolu Rouge Matte Lipstick 4.2 g. Out of stock Price — for partners → Longwear Lip Pencil 1,2 g Chanel Longwear Lip Pencil 1,2 g Out of stock Price — for partners → Colour Changing Lip Gloss - Lip gloss changing colour according to the pH of the lips 10 ml. Barry M Colour Changing Lip Gloss - Lip gloss changing colour according to the pH of the lips 10 ml. Out of stock Price — for partners → Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Rimmel London Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Out of stock Price — for partners → Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Rimmel London Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Out of stock Price — for partners → Colour Elixir - Moisturizing Lipstick 4.8 g Max Factor Colour Elixir - Moisturizing Lipstick 4.8 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.