Lip makeup

7758 products

"Interdit Baume Lip Balm 3.4 g" Givenchy "Interdit Baume Lip Balm 3.4 g" Out of stock Price — for partners → Pure Color Revitalizing Crystal Balm 3,2 g Estee Lauder Pure Color Revitalizing Crystal Balm 3,2 g Out of stock Price — for partners → Matte Mania Liquid Lip Colour. Dermacol Matte Mania Liquid Lip Colour. Out of stock Price — for partners → L Absolu Gloss Cream Vivid Color Lip Gloss - Cream Lip Gloss 8 ml Lancome L Absolu Gloss Cream Vivid Color Lip Gloss - Cream Lip Gloss 8 ml Out of stock Price — for partners → Jelling Nude Gloss - Lesk na rty 4,5 g Laka Jelling Nude Gloss - Lesk na rty 4,5 g Out of stock Price — for partners → "What The Fake! Plumping Lip Filler 4,2 ml" Essence "What The Fake! Plumping Lip Filler 4,2 ml" Out of stock Price — for partners → "What The Fake! Plumping Lip Filler 4,2 ml" Essence "What The Fake! Plumping Lip Filler 4,2 ml" Out of stock Price — for partners → "What The Fake! Extreme Plumping Lip Filler" Essence "What The Fake! Extreme Plumping Lip Filler" Out of stock Price — for partners → "What The Fake! Extreme Plumping Lip Filler" Essence "What The Fake! Extreme Plumping Lip Filler" Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → The Slim Stick 1,7 g Essence The Slim Stick 1,7 g Out of stock Price — for partners → Мягкий и точный карандаш для губ 0,78 г. Essence Мягкий и точный карандаш для губ 0,78 г. Out of stock Price — for partners → Мягкий и точный карандаш для губ 0,78 г. Essence Мягкий и точный карандаш для губ 0,78 г. Out of stock Price — for partners → Мягкий и точный карандаш для губ 0,78 г. Essence Мягкий и точный карандаш для губ 0,78 г. Out of stock Price — for partners → Мягкий и точный карандаш для губ 0,78 г. Essence Мягкий и точный карандаш для губ 0,78 г. Out of stock Price — for partners → Мягкий и точный карандаш для губ 0,78 г. Essence Мягкий и точный карандаш для губ 0,78 г. Out of stock Price — for partners → Meta Glow Multi-Reflective Lip Gloss - Lip gloss with rainbow shimmer 3 ml. Essence Meta Glow Multi-Reflective Lip Gloss - Lip gloss with rainbow shimmer 3 ml. Out of stock Price — for partners → Juicy Bomb Shiny Lipgloss 10 ml Essence Juicy Bomb Shiny Lipgloss 10 ml Out of stock Price — for partners → Hydra Kiss Lip Oil 4 ml Essence Hydra Kiss Lip Oil 4 ml Out of stock Price — for partners → Heart Core Fruity Lip Balm 3 g Essence Heart Core Fruity Lip Balm 3 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.