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Lip makeup

7758 products

Nailmatic Nailmatic Lipgloss Out of stock Price — for partners → Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Pupa Milano Pupa True Lips Lip Liner Out of stock Price — for partners → Pupa Milano Pupa Miss Pupa Ultra-Shine Lip Gloss Out of stock Price — for partners → Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Black Up Lip Gloss Out of stock Price — for partners → Black Up Black Up Lip Gloss Out of stock Price — for partners → Black Up Black Up Lip Gloss Out of stock Price — for partners → Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Mat 2 In 1 Lip Pencil Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Black Up Lip Tint Dissolving Gel Out of stock Price — for partners → Black Up Mat 2 In 1 Lip Pencil Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Mat 2 In 1 Lip Pencil Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Mat 2 In 1 Lip Pencil Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Black Up Mat 2 In 1 Lip Pencil Black Up Black Up Mat 2 In 1 Lip Pencil Out of stock Price — for partners → Pupa Miss Pupa Ultra-Shine Lip Gloss Pupa Milano Pupa Miss Pupa Ultra-Shine Lip Gloss Out of stock Price — for partners → Long (Liquid Lip Colour) 2 x 4 ml Pupa Milano Long (Liquid Lip Colour) 2 x 4 ml Out of stock Price — for partners → PUPA Miss PUPA Ultra Brilliant Lipstick - Nude Rose Pupa Milano PUPA Miss PUPA Ultra Brilliant Lipstick - Nude Rose Out of stock Price — for partners → Pupa Miss Pupa Lipstick #202 Ballroom Pupa Milano Pupa Miss Pupa Lipstick #202 Ballroom Out of stock Price — for partners → HOURGLASS Unlocked Satin Crème Lipstick in Roar 324 Hourglass HOURGLASS Unlocked Satin Crème Lipstick in Roar 324 Out of stock Price — for partners → Pupa Miss Pupa Starlight Lipstick #703 Precious Rose Pupa Milano Pupa Miss Pupa Starlight Lipstick #703 Precious Rose Out of stock Price — for partners → Pupa Miss Pupa Starlight Lipstick #702 Pupa Milano Pupa Miss Pupa Starlight Lipstick #702 Out of stock Price — for partners → Pupa Vamp! Creamy Duo Lip Pencil #004 Light Rose Pupa Milano Pupa Vamp! Creamy Duo Lip Pencil #004 Light Rose Out of stock Price — for partners → Pupa Vamp! Extreme Colour Lipstick #107 Rosewood Pupa Milano Pupa Vamp! Extreme Colour Lipstick #107 Rosewood Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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