Lip makeup

7758 products

Stila Stila Stay All Day Liquid Lipstick Out of stock Price — for partners → Ultra Gloss lipstick Miss Pupa (Ultra Brilliant Lips tick ) 2.4 ml Pupa Milano Ultra Gloss lipstick Miss Pupa (Ultra Brilliant Lips tick ) 2.4 ml Out of stock Price — for partners → Vamp! Creamy Duo - Konturovací tužka na rty 0,2 g & rtěnka 0,8 g Pupa Milano Vamp! Creamy Duo - Konturovací tužka na rty 0,2 g & rtěnka 0,8 g Out of stock Price — for partners → Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Pupa Milano Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Out of stock Price — for partners → I´m Matt Lipstick 3,5 g Pupa Milano I´m Matt Lipstick 3,5 g Out of stock Price — for partners → I´m Matt Lipstick 3,5 g Pupa Milano I´m Matt Lipstick 3,5 g Out of stock Price — for partners → Babor 0.03 oz Lip Liner for Women - No.02 Red Babor Babor 0.03 oz Lip Liner for Women - No.02 Red Out of stock Price — for partners → Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Pupa Milano Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Out of stock Price — for partners → Soft Lip Liner Waterproof Artdeco Soft Lip Liner Waterproof Out of stock Price — for partners → Lip Liner - Lip pencil. Barry M Lip Liner - Lip pencil. Out of stock Price — for partners → Glazed Oil Infused Lip Gloss 2,5 ml Barry M Glazed Oil Infused Lip Gloss 2,5 ml Out of stock Price — for partners → Rouge Pur Couture Caring Satin Lipstick 3,8 g Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick 3,8 g Out of stock Price — for partners → Rouge Pur Couture Caring Satin Lipstick 3,8 g Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick 3,8 g Out of stock Price — for partners → Explicit Lipstick - Long-lasting lipstick 3.8 g. NARS Explicit Lipstick - Long-lasting lipstick 3.8 g. Out of stock Price — for partners → Afterglow Sensual Shine Lipstick 1,5 g NARS Afterglow Sensual Shine Lipstick 1,5 g Out of stock Price — for partners → Afterglow Sensual Shine Lipstick 1,5 g NARS Afterglow Sensual Shine Lipstick 1,5 g Out of stock Price — for partners → Afterglow Sensual Shine Lipstick 1,5 g NARS Afterglow Sensual Shine Lipstick 1,5 g Out of stock Price — for partners → Air Matte Lip Color - Matte lipstick 7.5 ml. NARS Air Matte Lip Color - Matte lipstick 7.5 ml. Out of stock Price — for partners → ColorGel Lip Balm - Moisturizing Lipstick 2 g. Shiseido ColorGel Lip Balm - Moisturizing Lipstick 2 g. Out of stock Price — for partners → Powermatte Lip Pigment 5,5 ml NARS Powermatte Lip Pigment 5,5 ml Out of stock Price — for partners → Powermatte Lip Pigment 5,5 ml NARS Powermatte Lip Pigment 5,5 ml Out of stock Price — for partners → Air Matte Lip Color - Matte lipstick 7.5 ml. NARS Air Matte Lip Color - Matte lipstick 7.5 ml. Out of stock Price — for partners → Air Matte Lip Color - Mattifying lipstick 7.5 ml. NARS Air Matte Lip Color - Mattifying lipstick 7.5 ml. Out of stock Price — for partners → Afterglow Lip Shine 5,5 ml NARS Afterglow Lip Shine 5,5 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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