LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Lip makeup

7708 products

NARS Powermatte Lipstick - # 130 Feel My Fire 1.5g|0.05oz NARS NARS Powermatte Lipstick - # 130 Feel My Fire 1.5g|0.05oz Out of stock Price — for partners → Lancome L Absolu Gloss Sheer Pearly Color Lip Gloss - Shimmering lip gloss 8 ml 222 Beige Muse Lancome Lancome L Absolu Gloss Sheer Pearly Color Lip Gloss - Shimmering lip gloss 8 ml 222 Beige Muse Out of stock Price — for partners → Dior Rouge Dior Velvet Lipstick 3,5 g 400 Nude Line Christian Dior Dior Rouge Dior Velvet Lipstick 3,5 g 400 Nude Line Out of stock Price — for partners → Dior Rouge Dior Velvet Lipstick 3,5 g 777 Fahrenheit Christian Dior Dior Rouge Dior Velvet Lipstick 3,5 g 777 Fahrenheit Out of stock Price — for partners → Bobbi Brown Luxe Lipstick 3,5 g Neutral Rose Bobbi Brown Bobbi Brown Luxe Lipstick 3,5 g Neutral Rose Out of stock Price — for partners → Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick - 3,8 g Effortless Vermillion Yves Saint Laurent Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick - 3,8 g Effortless Vermillion Out of stock Price — for partners → Laura Mercier Silky Crème Lipstick 3,5 g Nude Noveau LAURA MERCIER Laura Mercier Silky Crème Lipstick 3,5 g Nude Noveau Out of stock Price — for partners → Laura Mercier Silky Crème Lipstick 3,5 g A La Rose LAURA MERCIER Laura Mercier Silky Crème Lipstick 3,5 g A La Rose Out of stock Price — for partners → LAURA MERCIER Hydrating Lip Balm LAURA MERCIER LAURA MERCIER Hydrating Lip Balm Out of stock Price — for partners → Bobbi Brown Lip Pencil - 1,15 g Rose Bobbi Brown Bobbi Brown Lip Pencil - 1,15 g Rose Out of stock Price — for partners → Bobbi Brown Extra Lip Tint 2,3 g Bobbi Brown Bobbi Brown Extra Lip Tint 2,3 g Out of stock Price — for partners → Bobbi Brown Extra Lip Tint 2,3 g Bare Nude Bobbi Brown Bobbi Brown Extra Lip Tint 2,3 g Bare Nude Out of stock Price — for partners → Bobbi Brown Extra Lip Tint 2,3 g Bare Melon Bobbi Brown Bobbi Brown Extra Lip Tint 2,3 g Bare Melon Out of stock Price — for partners → Bobbi Brown Extra Lip Tint 2,3 g Bare Pink Bobbi Brown Bobbi Brown Extra Lip Tint 2,3 g Bare Pink Out of stock Price — for partners → Bobbi Brown Bare Pink Extra Plump Lip Serum - Tónované vyplňující sérum na rty 6 ml Bobbi Brown Bobbi Brown Bare Pink Extra Plump Lip Serum - Tónované vyplňující sérum na rty 6 ml Out of stock Price — for partners → Dior Forever Rouge Lipstick 3,2 g 670 Rose Blues Christian Dior Dior Forever Rouge Lipstick 3,2 g 670 Rose Blues Out of stock Price — for partners → Everkiss Liquid Lip - Tekutá rtěnka 5 ml Dolce & Gabbana Everkiss Liquid Lip - Tekutá rtěnka 5 ml Out of stock Price — for partners → Everkiss Liquid Lip - Tekutá rtěnka 5 ml Dolce & Gabbana Everkiss Liquid Lip - Tekutá rtěnka 5 ml Out of stock Price — for partners → Everkiss Liquid Lip - Tekutá rtěnka 5 ml Dolce & Gabbana Everkiss Liquid Lip - Tekutá rtěnka 5 ml Out of stock Price — for partners → Everkiss Liquid Lip - Tekutá rtěnka 5 ml Dolce & Gabbana Everkiss Liquid Lip - Tekutá rtěnka 5 ml Out of stock Price — for partners → DOLCE GABBANA Everkiss Liquid Lipstick 5 ml Dolce & Gabbana DOLCE GABBANA Everkiss Liquid Lipstick 5 ml Out of stock Price — for partners → Rouge Pur Couture Caring Satin Lipstick - Saténová rtěnka 3,8 g Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick - Saténová rtěnka 3,8 g Out of stock Price — for partners → Rouge Pur Couture Caring Satin Lipstick - Saténová rtěnka 3,8 g Yves Saint Laurent Rouge Pur Couture Caring Satin Lipstick - Saténová rtěnka 3,8 g Out of stock Price — for partners → Modern Matte Powder Lipstick 4 g Shiseido Modern Matte Powder Lipstick 4 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.