Lip makeup

7756 products

Sleek MakeUP, Power Plump, Lip Liner, Power Pink, 3.6 g Sleek MakeUP Sleek MakeUP, Power Plump, Lip Liner, Power Pink, 3.6 g In stock Price — for partners → Sleek MakeUP, Power Plump, Lip Liner, Raving Rouge, 3.6 g Sleek MakeUP Sleek MakeUP, Power Plump, Lip Liner, Raving Rouge, 3.6 g In stock Price — for partners → Sleek MakeUP, Power Plump, Lip Liner, Fully Fuchsia, 3.6 g Sleek MakeUP Sleek MakeUP, Power Plump, Lip Liner, Fully Fuchsia, 3.6 g In stock Price — for partners → Sleek MakeUP, Pout Paint, Lip Stain, Liquid Lipstick, Milkshake, 8 ml Sleek MakeUP Sleek MakeUP, Pout Paint, Lip Stain, Liquid Lipstick, Milkshake, 8 ml In stock Price — for partners → Sleek MakeUP, Lip 4, Lip Palette, 861, Mardi Gras, 5.4 g Sleek MakeUP Sleek MakeUP, Lip 4, Lip Palette, 861, Mardi Gras, 5.4 g In stock Price — for partners → Sleek MakeUP, Major Morphosis, Lip Gloss, Freak Like Me, 3 ml Sleek MakeUP Sleek MakeUP, Major Morphosis, Lip Gloss, Freak Like Me, 3 ml In stock Price — for partners → Sleek MakeUP, Major Morphosis, Lip Gloss, Birthday Suit, 3 ml Sleek MakeUP Sleek MakeUP, Major Morphosis, Lip Gloss, Birthday Suit, 3 ml In stock Price — for partners → Sleek MakeUP, Shattered Glass, Lip Gloss, Topper Hoax, 3 ml Sleek MakeUP Sleek MakeUP, Shattered Glass, Lip Gloss, Topper Hoax, 3 ml In stock Price — for partners → Becca, Pearl Glow, Multivitamin, Sheer, Lip Gloss, Blackberry, 3.3 g Becca Becca, Pearl Glow, Multivitamin, Sheer, Lip Gloss, Blackberry, 3.3 g In stock Price — for partners → Nyx, Intense Butter Gloss, Lip Gloss, No. 04, 8 ml NYX Professional Makeup Nyx, Intense Butter Gloss, Lip Gloss, No. 04, 8 ml In stock Price — for partners → Nyx, Intense Butter Gloss, Colour, Lip Liner, 709, Deep Red, 5 g NYX Professional Makeup Nyx, Intense Butter Gloss, Colour, Lip Liner, 709, Deep Red, 5 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 98, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 98, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 97, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 97, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 87, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 87, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 82, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 82, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 71, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 71, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 62, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 62, 1.83 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 61, 1.83 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Contour, Lip Liner, 61, 1.83 g In stock Price — for partners → Diego Dalla Palma, Geisha Lift, Matte, Liquid Lipstick, 12, 6.5 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Matte, Liquid Lipstick, 12, 6.5 ml In stock Price — for partners → Diego Dalla Palma, Stay On Me, Waterproof, Contour, Lip Liner, 46, 1.2 g Diego Dalla Palma Diego Dalla Palma, Stay On Me, Waterproof, Contour, Lip Liner, 46, 1.2 g In stock Price — for partners → Diego Dalla Palma, Stay On Me, Waterproof, Contour, Lip Liner, 43, 1.2 g Diego Dalla Palma Diego Dalla Palma, Stay On Me, Waterproof, Contour, Lip Liner, 43, 1.2 g In stock Price — for partners → Diego Dalla Palma, The Lipstick Lumi-Matt, Cream Lipstick, 41, Refill, 3.5 g Diego Dalla Palma Diego Dalla Palma, The Lipstick Lumi-Matt, Cream Lipstick, 41, Refill, 3.5 g In stock Price — for partners → Diego Dalla Palma, The Lipstick Creamy, Cream Lipstick, 11, Too Late, Refill, 3.5 g Diego Dalla Palma Diego Dalla Palma, The Lipstick Creamy, Cream Lipstick, 11, Too Late, Refill, 3.5 g In stock Price — for partners → Diego Dalla Palma, The Lipstick Creamy, Cream Lipstick, 09, Chef Kiss, Refill, 3.5 g Diego Dalla Palma Diego Dalla Palma, The Lipstick Creamy, Cream Lipstick, 09, Chef Kiss, Refill, 3.5 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.