Lip makeup

7758 products

Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 61, 6 ml Nouba Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 61, 6 ml Out of stock Price — for partners → Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 55, 6 ml Nouba Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 55, 6 ml Out of stock Price — for partners → Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 39, 6 ml Nouba Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 39, 6 ml Out of stock Price — for partners → Nouba, Lip Pencil, Double-Ended, Lip Liner, 31, 1.2 g Nouba Nouba, Lip Pencil, Double-Ended, Lip Liner, 31, 1.2 g Out of stock Price — for partners → Nouba, Lip Pencil, Double-Ended, Lip Liner, 25, 1.2 g Nouba Nouba, Lip Pencil, Double-Ended, Lip Liner, 25, 1.2 g Out of stock Price — for partners → Lancome, Juicy Tubes, Shiny, Lip Gloss, 08, Ticked Pink, 15 ml Lancome Lancome, Juicy Tubes, Shiny, Lip Gloss, 08, Ticked Pink, 15 ml Out of stock Price — for partners → Lancome, Juicy Tubes, Shiny, Lip Gloss, 20, Lavender Latte, 15 ml Lancome Lancome, Juicy Tubes, Shiny, Lip Gloss, 20, Lavender Latte, 15 ml Out of stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Cream, Cream Lipstick, 196, Pleasure First, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Cream, Cream Lipstick, 196, Pleasure First, 3.4 g Out of stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 274, French Tea, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 274, French Tea, 3.4 g Out of stock Price — for partners → Catrice Water Glaze Lip Colour - Barva na rty 4 ml 020 Liquid Crush Catrice Catrice Water Glaze Lip Colour - Barva na rty 4 ml 020 Liquid Crush Out of stock Price — for partners → Clarins Clr Lip Joli Rouge Recarga Clarins Clarins Clr Lip Joli Rouge Recarga Out of stock Price — for partners → Clarins Clr Lip Joli Rouge Recarga Clarins Clarins Clr Lip Joli Rouge Recarga Out of stock Price — for partners → Essence 8H Matte Comfort Lip Liner 0,3 g 24 Coffee Date Essence Essence 8H Matte Comfort Lip Liner 0,3 g 24 Coffee Date Out of stock Price — for partners → Essence 8H Matte Comfort Lip Liner 0,3 g 23 Comfort Zone Essence Essence 8H Matte Comfort Lip Liner 0,3 g 23 Comfort Zone Out of stock Price — for partners → Essence Juicy Bomb Shiny Lipgloss 10 ml 110 Crushed Berry Essence Essence Juicy Bomb Shiny Lipgloss 10 ml 110 Crushed Berry Out of stock Price — for partners → Essence Hydra Kiss Lip Oil 4 ml 12 Ruby Sparkle Essence Essence Hydra Kiss Lip Oil 4 ml 12 Ruby Sparkle Out of stock Price — for partners → Maybelline CloudTopia Mousse - lips and cheeks 5 g 12 Toasted Sky Maybelline Maybelline CloudTopia Mousse - lips and cheeks 5 g 12 Toasted Sky Out of stock Price — for partners → ArtDeco, Lip Brilliance, Long Lasting & Smoothing, Lip Gloss, 78, Brilliant Lilac Clover, 5 ml Artdeco ArtDeco, Lip Brilliance, Long Lasting & Smoothing, Lip Gloss, 78, Brilliant Lilac Clover, 5 ml Out of stock Price — for partners → Catrice Blur-Real Perfilador De Labios 010 0,8g Catrice Catrice Blur-Real Perfilador De Labios 010 0,8g Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 003-Honey Shine 4,2ml Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 005-Glossed Up Rose 4,2ml Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick Balm 008-Rum Raisin 4,2ml Out of stock Price — for partners → Clarins Clr Lip Joli Rouge Recarga Clarins Clarins Clr Lip Joli Rouge Recarga Out of stock Price — for partners → Clarins Clr Lip Joli Rouge Recarga Clarins Clarins Clr Lip Joli Rouge Recarga Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.