Aroma diffusers

418 products

Maison Berger Paris Lolita Car Fragrance Diffuser Maison Berger Paris Maison Berger Paris Lolita Car Fragrance Diffuser In stock Price — for partners → Millefiori Milano Hydro Pyramid ultrasonic diffuser Millefiori Milano Millefiori Milano Hydro Pyramid ultrasonic diffuser In stock Price — for partners → Millefiori Milano Volcanic Purple aroma diffuser 100 ml Millefiori Milano Millefiori Milano Volcanic Purple aroma diffuser 100 ml In stock Price — for partners → Millefiori Milano Mela & Cannella aroma diffuser 100 ml Millefiori Milano Millefiori Milano Mela & Cannella aroma diffuser 100 ml In stock Price — for partners → Millefiori Keemun aroma diffuser unisex Millefiori Milano Millefiori Keemun aroma diffuser unisex In stock Price — for partners → Millefiori Mediterranean Bergamot aroma diffuser unisex Millefiori Milano Millefiori Mediterranean Bergamot aroma diffuser unisex In stock Price — for partners → Yankee Candle Midnight Jasmine signature fragrance diffuser 100 ml Yankee Candle Yankee Candle Midnight Jasmine signature fragrance diffuser 100 ml In stock Price — for partners → Rituals Rituals Private Collection Velvet Oudh Fragrance Sticks 450ml Out of stock Price — for partners → Acqua Dell Elba Acqua Dell' Elba Acqua Dell'elba Mare Home Diffuser 200ml Out of stock Price — for partners → Rituals Rituals The Ritual Of Jing Mini Fragrance Sticks 70ml Out of stock Price — for partners → Acqua di Parma Acqua Di Parma Luce Di Colonia Room Diffuser Refill 500ml Out of stock Price — for partners → Acqua di Parma Signatures Of The Sun Quercia Housing Spray and Diffuser 100 ml Acqua di Parma Acqua di Parma Signatures Of The Sun Quercia Housing Spray and Diffuser 100 ml Out of stock Price — for partners → Sweet Home Collection White Zagara Diffuser - Aroma difuzér 100ml Sweet Home Collection Sweet Home Collection White Zagara Diffuser - Aroma difuzér 100ml Out of stock Price — for partners → Sweet Home Collection Oud Diffuser 100ml Sweet Home Collection Sweet Home Collection Oud Diffuser 100ml Out of stock Price — for partners → Millefiori Natural Sandalo Bergamotto (sandalwood and bergamot) - Aroma diffuser 100ml Millefiori Milano Millefiori Natural Sandalo Bergamotto (sandalwood and bergamot) - Aroma diffuser 100ml Out of stock Price — for partners → Rituals Private Collection Suede Vanilla Home Perfume 400ml Rituals Rituals Private Collection Suede Vanilla Home Perfume 400ml Out of stock Price — for partners → Rituals Rituals The Ritual Of Karma Fragrance Sticks Housing Spray and Diffuser 250 ml Out of stock Price — for partners → Rituals Rituals The Ritual Of Sakura Fragrance Sticks Housing Spray and Diffuser 250 ml Out of stock Price — for partners → Acqua Di Parma Signatures of the Sun Yuzu Diffuser 180ml Acqua di Parma Acqua Di Parma Signatures of the Sun Yuzu Diffuser 180ml Out of stock Price — for partners → Acqua Di Parma Buongiorno Diffuser 180ml Acqua di Parma Acqua Di Parma Buongiorno Diffuser 180ml Out of stock Price — for partners → Acqua Di Parma Panettone Diffuser 180ml Acqua di Parma Acqua Di Parma Panettone Diffuser 180ml Out of stock Price — for partners → Acqua Di Parma Zafferano Diffuser 180ml Acqua di Parma Acqua Di Parma Zafferano Diffuser 180ml Out of stock Price — for partners → Sweet Home Collection Ocean Paradise Aroma Diffuser 250ml Sweet Home Collection Sweet Home Collection Ocean Paradise Aroma Diffuser 250ml Out of stock Price — for partners → Sweet Home Collection Orange and Cinnamon Aroma Diffuser 250ml Sweet Home Collection Sweet Home Collection Orange and Cinnamon Aroma Diffuser 250ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.