Eye makeup

3960 products

Pupa Vamp! Eye Pencil 0,35 g Pupa Milano Pupa Vamp! Eye Pencil 0,35 g Out of stock Price — for partners → Pupa Vamp! Compact Eyeshadow 1,5 g Pupa Milano Pupa Vamp! Compact Eyeshadow 1,5 g Out of stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Milano Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Out of stock Price — for partners → Pupa Vamp! Compact Eyeshadow 1,5 g Pupa Milano Pupa Vamp! Compact Eyeshadow 1,5 g Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → Pupa Made To Last Waterproof Eyeshadow 1,4 g Pupa Milano Pupa Made To Last Waterproof Eyeshadow 1,4 g Out of stock Price — for partners → Maybelline Lash Sensational Body Mascara - Waterproof mascara 9.75 ml Maybelline Maybelline Lash Sensational Body Mascara - Waterproof mascara 9.75 ml Out of stock Price — for partners → Trouble Maker Trouble Shadow Palette - Paletka očních stínů 18 g Trouble Maker Trouble Maker Trouble Shadow Palette - Paletka očních stínů 18 g Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g Out of stock Price — for partners → Sisley So Curl Mascara 7 ml Sisley Sisley So Curl Mascara 7 ml Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → L´Oréal Telescopic Extensionist Waterproof Mascara - Voděodolná řasenka 9,9 ml L'Oréal Paris L´Oréal Telescopic Extensionist Waterproof Mascara - Voděodolná řasenka 9,9 ml Out of stock Price — for partners → Alcina Wimpernlänge2 Mascara - Extending and volume mascara 9 ml Alcina Alcina Wimpernlänge2 Mascara - Extending and volume mascara 9 ml Out of stock Price — for partners → Dermacol Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g Dermacol Dermacol Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g Out of stock Price — for partners → BrushArt Concealer & Foundation Brush BrushArt BrushArt Concealer & Foundation Brush Out of stock Price — for partners → BrushArt Blush & Powder Brush - Štětec na tvářenku a pudr BrushArt BrushArt Blush & Powder Brush - Štětec na tvářenku a pudr Out of stock Price — for partners → Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Bobbi Brown Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Out of stock Price — for partners → Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Bobbi Brown Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Out of stock Price — for partners → Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Bobbi Brown Bobbi Brown Long-Wear Gel Eyeliner Eye Line 3 g Out of stock Price — for partners → Clarins Volume Mascara Clarins Clarins Volume Mascara Out of stock Price — for partners → Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml Giorgio Armani Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml Out of stock Price — for partners → L´Oréal Telescopic Waterproof Mascara - Voděodolná řasenka 7,7 ml L'Oréal Paris L´Oréal Telescopic Waterproof Mascara - Voděodolná řasenka 7,7 ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.