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Eye makeup

3960 products

L´Oréal Panorama Mascara 9,9 ml L'Oréal Paris L´Oréal Panorama Mascara 9,9 ml Out of stock Price — for partners → Benefit Badgal Bounce Voluminizing Mascara 8,5 g Benefit Benefit Badgal Bounce Voluminizing Mascara 8,5 g Out of stock Price — for partners → Ardell Naked Lashes 423 (4 pcs) - False eyelashes for a natural look Ardell Ardell Naked Lashes 423 (4 pcs) - False eyelashes for a natural look Out of stock Price — for partners → Ardell Naked Lashes 422 (4 pcs) - False eyelashes for a natural look Ardell Ardell Naked Lashes 422 (4 pcs) - False eyelashes for a natural look Out of stock Price — for partners → Ardell Duo Striplash Adhesive 14 g Ardell Ardell Duo Striplash Adhesive 14 g Out of stock Price — for partners → Ardell Dual Lash Applicator - 2in1 Natural Eyelash Applicator Ardell Ardell Dual Lash Applicator - 2in1 Natural Eyelash Applicator Out of stock Price — for partners → Ardell Double Up Knot-Free Double Flares 56.0ks Ardell Ardell Double Up Knot-Free Double Flares 56.0ks Out of stock Price — for partners → Ardell Brush-On Strip Lash Adhesive - Glue for false eyelashes with a 5 ml brush Ardell Ardell Brush-On Strip Lash Adhesive - Glue for false eyelashes with a 5 ml brush Out of stock Price — for partners → Max Factor Color X-pert Soft Palette - Eyeshadow palette Max Factor Max Factor Color X-pert Soft Palette - Eyeshadow palette Out of stock Price — for partners → Sisley Ombre Éclat Liquid Eyeshadow 6,5 ml Sisley Sisley Ombre Éclat Liquid Eyeshadow 6,5 ml Out of stock Price — for partners → Laka Forever6 Eye Palette - Eyeshadow palette 7 g Laka Laka Forever6 Eye Palette - Eyeshadow palette 7 g Out of stock Price — for partners → Lancome Ombre Hypnôse Stylo Longwear Cream Eyeshadow Stick - Long-lasting eye shadow in a 1.4 g pencil Lancome Lancome Ombre Hypnôse Stylo Longwear Cream Eyeshadow Stick - Long-lasting eye shadow in a 1.4 g pencil Out of stock Price — for partners → Armani Eye Tint Liquid Eyeshadow - Tekuté oční stíny 3,9 ml Giorgio Armani Armani Eye Tint Liquid Eyeshadow - Tekuté oční stíny 3,9 ml Out of stock Price — for partners → Lancome Goddess Dimension Mono Eyeshadow - Eyeshadow 1.2 g Lancome Lancome Goddess Dimension Mono Eyeshadow - Eyeshadow 1.2 g Out of stock Price — for partners → Lancome Goddess Dimension Mono Eyeshadow - Eyeshadow 1.2 g Lancome Lancome Goddess Dimension Mono Eyeshadow - Eyeshadow 1.2 g Out of stock Price — for partners → MAC Chromacrayon Eyeshadow Stick 1,6 g MAC MAC Chromacrayon Eyeshadow Stick 1,6 g Out of stock Price — for partners → Clinique Quickliner for Eyes - Eyeliner 3 g Clinique Clinique Quickliner for Eyes - Eyeliner 3 g Out of stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Out of stock Price — for partners → MAC Mono eye shadows (Eye Shadow) 1,5 g | Hue Aquadisiac MAC MAC Mono eye shadows (Eye Shadow) 1,5 g | Hue Aquadisiac Out of stock Price — for partners → MAC MacStack Elevated Mascara 12 ml MAC MAC MacStack Elevated Mascara 12 ml Out of stock Price — for partners → MAC Chrome Single Eye Shadow 1 g MAC MAC Chrome Single Eye Shadow 1 g Out of stock Price — for partners → Artdeco False Lashes Artdeco Artdeco False Lashes Out of stock Price — for partners → Artdeco False Lashes Artdeco Artdeco False Lashes Out of stock Price — for partners → Artdeco Smokey Eyes Brush Artdeco Artdeco Smokey Eyes Brush Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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