Eye makeup

3960 products

Bobbi Brown Bobbi Brown 24 Hour Waterproof Kajal Liner Smolder 1,2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown 24 Hour Waterproof Kajal Liner Ivy 1,2g Out of stock Price — for partners → Lancome Crayon Khol Bronze 022 Lancome Lancome Crayon Khol Bronze 022 Out of stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1,2 g Artdeco Artdeco Soft Eye Liner Waterproof 1,2 g Out of stock Price — for partners → Artdeco Eye Brightening Powder 4 g Artdeco Artdeco Eye Brightening Powder 4 g Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g Out of stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Out of stock Price — for partners → Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml Yves Saint Laurent Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml Out of stock Price — for partners → Pupa Multiplay Eye Pencil 1,2 g Pupa Milano Pupa Multiplay Eye Pencil 1,2 g Out of stock Price — for partners → L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml L'Oréal Paris L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml Out of stock Price — for partners → Clinique Clinique All About Shadow Duo Beach Plum 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Super Shimmer 24-Angel Eyes 2,2g Out of stock Price — for partners → Mía Cosmetics Eyeliner Deep Brown 0,2g MÍA COSMETICS Mía Cosmetics Eyeliner Deep Brown 0,2g Out of stock Price — for partners → Makeup Revolution Revolution Make Up Dual Eyeliner Felt y Kohl Black 1ml Out of stock Price — for partners → Gosh Gosh Forever Mineral Matt Eyeshadow Waterproof 013-Matt Brown 14g Out of stock Price — for partners → Catrice Catrice 20h Ultra Precisión Gel Eye Pencil Waterproof 120 0,08g Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Eye Pencil Duo 2 Piezas Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Wear Liner Sticks All Time Olive 1,22g Out of stock Price — for partners → Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Bobbi Brown Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Out of stock Price — for partners → Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Bobbi Brown Bobbi Brown Long-Wear Cream Shadow Stick Eye Shadow 1,6 g Out of stock Price — for partners → Urban Decay Waterproof 24/7 Eye Pencil 1,2 g Urban Decay Urban Decay Waterproof 24/7 Eye Pencil 1,2 g Out of stock Price — for partners → Oriflame The One 5v1 WonderLash Hidden Gems Mascara 8 ml Oriflame Oriflame The One 5v1 WonderLash Hidden Gems Mascara 8 ml Out of stock Price — for partners → Dermacol True Colour Eyeliner 4 g Dermacol Dermacol True Colour Eyeliner 4 g Out of stock Price — for partners → Dermacol 3D Metal Eyeshadow 2 g Dermacol Dermacol 3D Metal Eyeshadow 2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.