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Eye makeup

3960 products

Givenchy L'interdit Mascara Volume Black N01 Givenchy Givenchy L'interdit Mascara Volume Black N01 Out of stock Price — for partners → L´Oréal Infallible Grip 24H Matte Liquid Liner 3 ml L'Oréal Paris L´Oréal Infallible Grip 24H Matte Liquid Liner 3 ml Out of stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Demure Diamonds 1,6g MAC Mac Dazzleshadow Stick Eyeshadow Demure Diamonds 1,6g Out of stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Bedazzled Denim 1,6g MAC Mac Dazzleshadow Stick Eyeshadow Bedazzled Denim 1,6g Out of stock Price — for partners → Sisley Sisley Ombre Equat Liquid Eyeshadow 8 Stardust 6,5ml Out of stock Price — for partners → Mac Dazzleshadow Extreme Eyeshadow Emerald Cut 1,5g MAC Mac Dazzleshadow Extreme Eyeshadow Emerald Cut 1,5g Out of stock Price — for partners → Mac Dazzleshadow Extreme Eyeshadow Slow Fast Slow 1g MAC Mac Dazzleshadow Extreme Eyeshadow Slow Fast Slow 1g Out of stock Price — for partners → Bobbi Brown Essential Eye Shadow Trios - Everyday Grays 4,4g Bobbi Brown Bobbi Brown Essential Eye Shadow Trios - Everyday Grays 4,4g Out of stock Price — for partners → Sisley Phyto - Eye Twist 4 Steel 1,5g Sisley Sisley Phyto - Eye Twist 4 Steel 1,5g Out of stock Price — for partners → Sisley Phyto - Eye Twist 1 Topaze 1,5g Sisley Sisley Phyto - Eye Twist 1 Topaze 1,5g Out of stock Price — for partners → Lancome Ombre Hypnose Stylo Cream Eyeshadow Stick 04 Brun Captivant 1,4g Lancome Lancome Ombre Hypnose Stylo Cream Eyeshadow Stick 04 Brun Captivant 1,4g Out of stock Price — for partners → Lancome Hypnose Palette 5 Couleurs N 14 - Smokey Chic 4g Lancome Lancome Hypnose Palette 5 Couleurs N 14 - Smokey Chic 4g Out of stock Price — for partners → Guerlain Ombres G Eyeshadows Palette Metal Butterfly 555 4X1,5g Guerlain Guerlain Ombres G Eyeshadows Palette Metal Butterfly 555 4X1,5g Out of stock Price — for partners → Sisley Ombree Eqluat Liquid Eyeshadow 4 Coral 6,5ml Sisley Sisley Ombree Eqluat Liquid Eyeshadow 4 Coral 6,5ml Out of stock Price — for partners → Mac Extra Dimension Eyeshadow Rich Core 1,3g MAC Mac Extra Dimension Eyeshadow Rich Core 1,3g Out of stock Price — for partners → Mac Extra Dimension Eyeshadow Lunar 1,3g MAC Mac Extra Dimension Eyeshadow Lunar 1,3g Out of stock Price — for partners → Sisley Phyto - Eye Twist 6 Marine 1,5g Sisley Sisley Phyto - Eye Twist 6 Marine 1,5g Out of stock Price — for partners → Sisley Phyto - Eye Twist 19 Sunset 1,5g Sisley Sisley Phyto - Eye Twist 19 Sunset 1,5g Out of stock Price — for partners → Sisley Phyto - Eye Twist 14 Black Rose 1,5g Sisley Sisley Phyto - Eye Twist 14 Black Rose 1,5g Out of stock Price — for partners → Bobbi Brown Luxe Eye Shadow Foil - glided Rose 1,3g Bobbi Brown Bobbi Brown Luxe Eye Shadow Foil - glided Rose 1,3g Out of stock Price — for partners → Lancome Idole Goddess Eyeshadow 12 Lunar Glow 1,2g Lancome Lancome Idole Goddess Eyeshadow 12 Lunar Glow 1,2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown Long\Wear Cream Shadow Stick Jungle 1,6g Out of stock Price — for partners → Yves Saint Laurent Couture Mini Cluth Palette N800 4g Yves Saint Laurent Yves Saint Laurent Couture Mini Cluth Palette N800 4g Out of stock Price — for partners → Mac Eye Shadow Metallic Single Compact Midnight Dusk 1g MAC Mac Eye Shadow Metallic Single Compact Midnight Dusk 1g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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