Eye makeup

3960 products

Gosh Gosh Slanted Pro Liner Eyeliner Matt Brown 3ml Out of stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 01-Nero Eclisse Matte 1 U Out of stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 06-Argento Etereo Shimmer 1 U Out of stock Price — for partners → Sisley Sisley Phyto-Khol Star Waterproof Stylo Liner - Waterproof eyeliner 0.3 g Out of stock Price — for partners → Nyx Jumbo Eye Pencil Black Bean 5g NYX Professional Makeup Nyx Jumbo Eye Pencil Black Bean 5g Out of stock Price — for partners → NYX Professional Makeup Nyx Ultimate Shadow Palette Warm Neutrals 16 X 0,83g Out of stock Price — for partners → NYX Professional Makeup Nyx Ultimate Shadow Palette I Know That's Bright 16 X 0,83g Out of stock Price — for partners → NYX Professional Makeup Nyx Vivid Rich Mechanical Lápiz Delineador 16 0,28g Out of stock Price — for partners → Manasi Eye Glow Colour - natural brightening eyeshadow 5 g MANASI 7 Manasi Eye Glow Colour - natural brightening eyeshadow 5 g Out of stock Price — for partners → Inika Organic Long Lash Mascara 8 ml Inika Organic Inika Organic Long Lash Mascara 8 ml Out of stock Price — for partners → Clinique Quickliner For Eyes Intense 02 Intense Plum Clinique Clinique Quickliner For Eyes Intense 02 Intense Plum Out of stock Price — for partners → Dior 5 Couleurs Couture Eyeshadow Palette 539 Grand Bal 7g Christian Dior Dior 5 Couleurs Couture Eyeshadow Palette 539 Grand Bal 7g Out of stock Price — for partners → Maybelline Master Ink Matte - Matte liquid eyeliner 2 ml Maybelline Maybelline Master Ink Matte - Matte liquid eyeliner 2 ml Out of stock Price — for partners → Bourjois Contour Clubbing Waterproof - Waterproof Eye Pencil 1.2 g Bourjois Bourjois Contour Clubbing Waterproof - Waterproof Eye Pencil 1.2 g Out of stock Price — for partners → Yves Saint Laurent TOUCHE ECLAT - corrector pen in 2.5 ml Yves Saint Laurent Yves Saint Laurent TOUCHE ECLAT - corrector pen in 2.5 ml Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g Out of stock Price — for partners → Urban Decay Waterproof 24/7 Eye Pencil 1,2 g Urban Decay Urban Decay Waterproof 24/7 Eye Pencil 1,2 g Out of stock Price — for partners → Sisley Sisley Phyto Noir Mascara Deep Black 7ml Out of stock Price — for partners → Lancome Lash Idole Mascara 02 Brown 2,8ml Lancome Lancome Lash Idole Mascara 02 Brown 2,8ml Out of stock Price — for partners → Chanel Mascara Volume De Chanel 70 Blue Night 6g Chanel Chanel Mascara Volume De Chanel 70 Blue Night 6g Out of stock Price — for partners → Lancome Mascara Hypnose Drama 01 Excessive Black Lancome Lancome Mascara Hypnose Drama 01 Excessive Black Out of stock Price — for partners → Sisley So Intense Mascara Thickening Fortifying 01 Deep Black 7,5ml Sisley Sisley So Intense Mascara Thickening Fortifying 01 Deep Black 7,5ml Out of stock Price — for partners → Sisley So Curl Mascara Deep Brown 10ml Sisley Sisley So Curl Mascara Deep Brown 10ml Out of stock Price — for partners → Tester Yves Saint Laurent Volume Effet Faux Cils 01 Black Mascara 7,5ml Yves Saint Laurent Tester Yves Saint Laurent Volume Effet Faux Cils 01 Black Mascara 7,5ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.