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Eye makeup

3964 products

Lily Lolo Paleta Sombra Ojos Compacta Laid Bare LILY LOLO Lily Lolo Paleta Sombra Ojos Compacta Laid Bare Out of stock Price — for partners → Ardell Magnetic Megahold Lash 054 Ardell Ardell Magnetic Megahold Lash 054 Out of stock Price — for partners → Lily Lolo Maquillaje Lapiz De Ojos 1,14g LILY LOLO Lily Lolo Maquillaje Lapiz De Ojos 1,14g Out of stock Price — for partners → Catrice Catrice Lash Separator 1 U Out of stock Price — for partners → Makeup Revolution Revolution Make Up Reloaded Eyeshadow Palette Provocative 16,5g Out of stock Price — for partners → Makeup Revolution Revolution Make Up Forever Flawless Regal Romance Eyeshadow Palette 19,8g Out of stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Vegan Seductive Effect 1 U Out of stock Price — for partners → Catrice Catrice The Electric Rose Eyeshadow Palette 9g Out of stock Price — for partners → Essence Cosmetics Lash Princess Mascara Voluminizadora 12ml Essence Essence Cosmetics Lash Princess Mascara Voluminizadora 12ml Out of stock Price — for partners → Makeup Revolution Revolution Make Up Double Flick Liquid Eyeliner Define Your Flick Black 1ml Out of stock Price — for partners → Revolution Make Up Lift y Define 5d Lash Extra Dimension Mascara 14ml Makeup Revolution Revolution Make Up Lift y Define 5d Lash Extra Dimension Mascara 14ml Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Eye Pencil Cottage Cheese 5g Out of stock Price — for partners → Catrice Glam y Doll Sensitive Volume Mascara 010-Ultra Black 9ml Catrice Catrice Glam y Doll Sensitive Volume Mascara 010-Ultra Black 9ml Out of stock Price — for partners → Maybelline Mayb Sombra-Eyeliner C Tattoo Maybelline Maybelline Mayb Sombra-Eyeliner C Tattoo Out of stock Price — for partners → Maybelline Mayb Sombra-Eyeliner C Tattoo Maybelline Maybelline Mayb Sombra-Eyeliner C Tattoo Out of stock Price — for partners → Maybelline Mayb Sombra-Eyeliner C Tattoo Maybelline Maybelline Mayb Sombra-Eyeliner C Tattoo Out of stock Price — for partners → Makeup Revolution Revolution Make Up Streamline Eyeliner Waterline Pencil Black 1,3g Out of stock Price — for partners → NYX Professional Makeup Nyx Vivid Matte Liquid Liner Black 2ml Out of stock Price — for partners → NYX Professional Makeup Nyx Vivid Bright Liquid Liner 07-Sneaky Pink 2ml Out of stock Price — for partners → Sleek MakeUP Sleek 48hr Liquid Eyeliner Black 2,2ml Out of stock Price — for partners → Catrice Catrice Insane Length Lashes 1 U Out of stock Price — for partners → Catrice Catrice Calligraph Artist Matte Liner 050-Setting Sun 1,10ml Out of stock Price — for partners → Catrice Catrice Calligraph Artist Matte Liner 040-Butterscotch 1,10ml Out of stock Price — for partners → Catrice Catrice Calligraph Artist Matte Liner 030-Off Tropic 1,10ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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