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Eye makeup

3960 products

Nyx Epic Wear Liner Sticks Pink Spirit NYX Professional Makeup Nyx Epic Wear Liner Sticks Pink Spirit Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Wear Liner Sticks Graphic Purple Out of stock Price — for partners → Ardell Aqua Lashes 343 Ardell Ardell Aqua Lashes 343 Out of stock Price — for partners → Ardell Magnetic Lashes Accent 002 Ardell Ardell Magnetic Lashes Accent 002 Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Wear Liner Stick Black Metal Out of stock Price — for partners → Stendhal Magnifying 4 Eyeshadow 600 Les Cuivres 3.5g STENDHAL Stendhal Magnifying 4 Eyeshadow 600 Les Cuivres 3.5g Out of stock Price — for partners → Stendhal Intense Khôl Pencil 310 Carbone 1.14g STENDHAL Stendhal Intense Khôl Pencil 310 Carbone 1.14g Out of stock Price — for partners → Lily Lolo Compacto Sombra De Ojos Khaki Sparkle 2,5g LILY LOLO Lily Lolo Compacto Sombra De Ojos Khaki Sparkle 2,5g Out of stock Price — for partners → Perricone Md No Makeup Eyeshadow 10ml Perricone MD Perricone Md No Makeup Eyeshadow 10ml Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeliner Topaz Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeliner Graphite Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeliner Aquamarine Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeshadow Palette Heathered Out of stock Price — for partners → Bareminerals Mineralist Eyeshadow Palette Rosewood 7,8g Bareminerals Bareminerals Mineralist Eyeshadow Palette Rosewood 7,8g Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeshadow Palette Sunlit Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Eyeshadow Palette Ultranatural 7,8g Out of stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Double Wear Eye Pencil Gel Aubergine 1un Out of stock Price — for partners → Sleek MakeUP Sleek I-Divine Eyeshadow Palette Royal Flush Out of stock Price — for partners → Lily Lolo Smoky Brown Sombra De Ojos 3g LILY LOLO Lily Lolo Smoky Brown Sombra De Ojos 3g Out of stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Magic Studio 9 Neon Eyeshadow 24142 Out of stock Price — for partners → LILY LOLO Lily Lolo Sombra Ojos Compacta Stark Naked Out of stock Price — for partners → Lily Lolo Sombra De Ojos Compacta Starry Eyed LILY LOLO Lily Lolo Sombra De Ojos Compacta Starry Eyed Out of stock Price — for partners → Lily Lolo Sombra De Ojos Compacta Silver Lining LILY LOLO Lily Lolo Sombra De Ojos Compacta Silver Lining Out of stock Price — for partners → Lily Lolo Sombra De Ojos Compacta I Should Cocoa LILY LOLO Lily Lolo Sombra De Ojos Compacta I Should Cocoa Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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