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Eye makeup

3960 products

Yves Saint Laurent Lash Clash Mascara 03 Green 8ml Yves Saint Laurent Yves Saint Laurent Lash Clash Mascara 03 Green 8ml Out of stock Price — for partners → Kiko Milano Bright Quartet Eyeshadow Palette - Paletka očních stínů 3,5 g 02 Rosy Mauve Variations Kiko Milano Kiko Milano Bright Quartet Eyeshadow Palette - Paletka očních stínů 3,5 g 02 Rosy Mauve Variations Out of stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Out of stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Fantasy NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Fantasy Out of stock Price — for partners → Clinique High Impact Gel Tech Eyeliner 0,35 g Black Honey Clinique Clinique High Impact Gel Tech Eyeliner 0,35 g Black Honey Out of stock Price — for partners → Yves Saint Laurent Mascara Volume Effet Faux Cils 02 Rich Brun 7,5ml Yves Saint Laurent Yves Saint Laurent Mascara Volume Effet Faux Cils 02 Rich Brun 7,5ml Out of stock Price — for partners → Gosh Gosh Matte Eye Liner 016 True Violet 1,2g Out of stock Price — for partners → Gosh Gosh The Ultimate Eyeliner With A Twist 01 Back In Black 0,4g Out of stock Price — for partners → Gosh Gosh Catchy Eyes Máscara De Pestañas 002 Brown 8ml Out of stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 05-Verde Smeralda Shimmer 1 U Out of stock Price — for partners → Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Burgundy Makeup Revolution Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Burgundy Out of stock Price — for partners → Gosh Amazing Length´n Build Mascara - Extending mascara 10 ml Black Gosh Gosh Amazing Length´n Build Mascara - Extending mascara 10 ml Black Out of stock Price — for partners → Rom&nd Han All Fix Mascara 7 g L02 Long Ash Rom&nd Rom&nd Han All Fix Mascara 7 g L02 Long Ash Out of stock Price — for partners → Profusion Cosmetics, Adventurous, Eyeshadow Palette, 21 Shades, 245 g Profusion Cosmetics Profusion Cosmetics, Adventurous, Eyeshadow Palette, 21 Shades, 245 g Out of stock Price — for partners → Profusion Cosmetics, Bare Rose, Eyeshadow Palette, Bare Rose, 10 Shades, 103 g Profusion Cosmetics Profusion Cosmetics, Bare Rose, Eyeshadow Palette, Bare Rose, 10 Shades, 103 g Out of stock Price — for partners → Profusion Cosmetics, Candy Kisses, Eyeshadow Palette, 23 Shades, 26 g Profusion Cosmetics Profusion Cosmetics, Candy Kisses, Eyeshadow Palette, 23 Shades, 26 g Out of stock Price — for partners → Artdeco Sombra Mono Artdeco Artdeco Sombra Mono Out of stock Price — for partners → L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir L'Oréal Paris L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir Out of stock Price — for partners → Artdeco Endless Lashes Mascara - Prodlužující řasenka Black Artdeco Artdeco Endless Lashes Mascara - Prodlužující řasenka Black Out of stock Price — for partners → Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure Artdeco Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure Out of stock Price — for partners → NARS Climax Extreme Mini Mascara 4 g Black NARS NARS Climax Extreme Mini Mascara 4 g Black Out of stock Price — for partners → Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 14 Stone Artdeco Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 14 Stone Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - concealer pencil, 0.28 g, 05 Ivory Maybelline Maybelline Fit Me Microscopic Corrector - concealer pencil, 0.28 g, 05 Ivory Out of stock Price — for partners → Yves Saint Laurent Lash Latex Mascara - Prodlužující řasenka 9 ml Black Yves Saint Laurent Yves Saint Laurent Lash Latex Mascara - Prodlužující řasenka 9 ml Black Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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