Eye makeup

3960 products

CBN, Source Beaute, Eyeshadow Compact, 53, 3 g CBN CBN, Source Beaute, Eyeshadow Compact, 53, 3 g Out of stock Price — for partners → CBN, Source Beaute, Eyeshadow Compact, 48, 3 g CBN CBN, Source Beaute, Eyeshadow Compact, 48, 3 g Out of stock Price — for partners → Arval, Matita, Kohl Kajal Eyeliner, N4, Verde, 5 g Arval Arval, Matita, Kohl Kajal Eyeliner, N4, Verde, 5 g Out of stock Price — for partners → MYA IL RITOCO MASCARA CASTAÑO Nº 212 AROMYA MYA IL RITOCO MASCARA CASTAÑO Nº 212 Out of stock Price — for partners → MYA IL RITOCO MASCARA NEGRO Nº 211 AROMYA MYA IL RITOCO MASCARA NEGRO Nº 211 Out of stock Price — for partners → MYA IL RITOCO MASCARA CASTAÑO CLARO Nº 213 AROMYA MYA IL RITOCO MASCARA CASTAÑO CLARO Nº 213 Out of stock Price — for partners → MYA IL RITOCO MASCARA CASTAÑO ROJIZO Nº 219 AROMYA MYA IL RITOCO MASCARA CASTAÑO ROJIZO Nº 219 Out of stock Price — for partners → Benefit Bad Gal BANG! Duo Mascara 2x8,5 g Benefit Benefit Bad Gal BANG! Duo Mascara 2x8,5 g Out of stock Price — for partners → Artdeco Eye Liner Mineral Styler Artdeco Artdeco Eye Liner Mineral Styler Out of stock Price — for partners → Sisley Ombre Éclat Liquide Eye Shadow 6,5 ml Sisley Sisley Ombre Éclat Liquide Eye Shadow 6,5 ml Out of stock Price — for partners → Sisley Ombre Éclat Liquide Eye Shadow 6,5 ml Sisley Sisley Ombre Éclat Liquide Eye Shadow 6,5 ml Out of stock Price — for partners → Collistar Volume Unico Mascara 13 ml Collistar Collistar Volume Unico Mascara 13 ml Out of stock Price — for partners → Lancome Hypnose Drama Mascara (01 Excessive Black) - mascara for maximum volume lashes Lancome Lancome Hypnose Drama Mascara (01 Excessive Black) - mascara for maximum volume lashes Out of stock Price — for partners → CREATE IT- EYESHADOW PALETTE 12 COLORES- N.84518- EXP. 6UDS AROMYA CREATE IT- EYESHADOW PALETTE 12 COLORES- N.84518- EXP. 6UDS Out of stock Price — for partners → MADERAS RUBOR COLORETE Nº 01 TIERRA Maderas de Oriente MADERAS RUBOR COLORETE Nº 01 TIERRA Out of stock Price — for partners → MADERAS RUBOR COLORETE Nº 02 SOMBRA Maderas de Oriente MADERAS RUBOR COLORETE Nº 02 SOMBRA Out of stock Price — for partners → PINAUD MASCARA PESTAÑAS NEGRO 5 ML PINAUD PINAUD MASCARA PESTAÑAS NEGRO 5 ML Out of stock Price — for partners → LANCOME HYPNOSE DRAMA MASCARA 10GRA SIN CAJA Lancome LANCOME HYPNOSE DRAMA MASCARA 10GRA SIN CAJA Out of stock Price — for partners → MYA SOMBRAS 9 COLORES + APLICADOR 2 AROMYA MYA SOMBRAS 9 COLORES + APLICADOR 2 Out of stock Price — for partners → DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 13 MAR. MOKA DEKADE DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 13 MAR. MOKA Out of stock Price — for partners → E. LLORCA PERFILADOR OJOS SUAVE Nº1 E LLORCA E. LLORCA PERFILADOR OJOS SUAVE Nº1 Out of stock Price — for partners → DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 10 GRIS CENI DEKADE DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 10 GRIS CENI Out of stock Price — for partners → NURANA SOMBRA OJOS 3GR Nº7 NURANA NURANA SOMBRA OJOS 3GR Nº7 Out of stock Price — for partners → PINAUD MASCARA PROFESIONAL NEGRO PINAUD PINAUD MASCARA PROFESIONAL NEGRO Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

{{-- Ошибка в запросе Livewire (кнопка, сохранение, поиск): вместо страницы ошибки в модалке Livewire — тост с текстом ошибки, страница остаётся на месте. Ссылки той страницы («Uz sākumu», логотип) открывались с target=_top и уводили пользователя с заказа на главную. Текст для 500 отдаёт сервер (bootstrap/app.php → JSON {message}), для остальных кодов — заголовок страницы ошибки. 419 (истёкшая сессия) обрабатывает resources/assets/shared/js/session-expired.js. --})