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Eye makeup

3911 products

ARTDECO Angel Eyes Mascara Lengthening and Curling Mascara Waterproof Shade 10 Ml Artdeco ARTDECO Angel Eyes Mascara Lengthening and Curling Mascara Waterproof Shade 10 Ml Out of stock Price — for partners → Cluster False Eyelash Glue (Permanent Eyelash Adhesive) 6ml Artdeco Cluster False Eyelash Glue (Permanent Eyelash Adhesive) 6ml Out of stock Price — for partners → Giorgio Armani Smooth Silk Eye Pencil - 1 for Women 0.04 Oz Lip Pencil Giorgio Armani Giorgio Armani Smooth Silk Eye Pencil - 1 for Women 0.04 Oz Lip Pencil Out of stock Price — for partners → Giorgio Armani Eyes to Kill Waterproof Mascara 8.5 Ml Giorgio Armani Giorgio Armani Eyes to Kill Waterproof Mascara 8.5 Ml Out of stock Price — for partners → Armani Beauty Eyes to Kill Steller Eyeshadow - 03 Eclipse Giorgio Armani Armani Beauty Eyes to Kill Steller Eyeshadow - 03 Eclipse Out of stock Price — for partners → Armani Beauty Eyes to Kill Steller Eyeshadow - 02 Halo Giorgio Armani Armani Beauty Eyes to Kill Steller Eyeshadow - 02 Halo Out of stock Price — for partners → Armani Beauty Eye Tint - Black Giorgio Armani Armani Beauty Eye Tint - Black Out of stock Price — for partners → Armani Beauty Eye Tint - Blue Giorgio Armani Armani Beauty Eye Tint - Blue Out of stock Price — for partners → Armani Beauty Eye Tint - 30 Taupe Giorgio Armani Armani Beauty Eye Tint - 30 Taupe Out of stock Price — for partners → Armani Beauty Eye Tint Liquid Eye Shadow - 10 Senso Giorgio Armani Armani Beauty Eye Tint Liquid Eye Shadow - 10 Senso Out of stock Price — for partners → Armani Beauty Eye Tint Eye Shadow - Purple Giorgio Armani Armani Beauty Eye Tint Eye Shadow - Purple Out of stock Price — for partners → Armani Eye Tint Long-Lasting Liquid Eyeshadow Giorgio Armani Armani Eye Tint Long-Lasting Liquid Eyeshadow Out of stock Price — for partners → Armani Beauty Eye Tint - Blue Giorgio Armani Armani Beauty Eye Tint - Blue Out of stock Price — for partners → Ardell Wispies Deluxe Pack 120 Demi Wimpern 2 Stk No_color Ardell Ardell Wispies Deluxe Pack 120 Demi Wimpern 2 Stk No_color Out of stock Price — for partners → Ardell False Eyelashes Baby Wispies 1 Pair Ardell Ardell False Eyelashes Baby Wispies 1 Pair Out of stock Price — for partners → Ardell Wispies False Lashes Baby Demi Black 1 Pair Ardell Ardell Wispies False Lashes Baby Demi Black 1 Pair Out of stock Price — for partners → Ardell False Lashes Wispies Black 113 1 Pair Ardell Ardell False Lashes Wispies Black 113 1 Pair Out of stock Price — for partners → Ardell Studio Effects Wispies, Black Ardell Ardell Studio Effects Wispies, Black Out of stock Price — for partners → Ardell - Naked Lashes 423 Ardell Ardell - Naked Lashes 423 Out of stock Price — for partners → Debenhams Naked Lashes 420 in Black Ardell Debenhams Naked Lashes 420 in Black Out of stock Price — for partners → Ardell Mega Volume Lashes 252 Ardell Ardell Mega Volume Lashes 252 Out of stock Price — for partners → Ardell Individual Lashes Knot Free Flares Medium Black 56 Pcs Ardell Ardell Individual Lashes Knot Free Flares Medium Black 56 Pcs Out of stock Price — for partners → Ardell Light as Air False Eyelashes with Glue Type 521 1 G Ardell Ardell Light as Air False Eyelashes with Glue Type 521 1 G Out of stock Price — for partners → Ardell Individual False Lashes Flair Medium Black 56 Pcs Ardell Ardell Individual False Lashes Flair Medium Black 56 Pcs Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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