Eye makeup

3911 products

Benefit They're Real! Magnet Mascara 9 G Benefit Benefit They're Real! Magnet Mascara 9 G Out of stock Price — for partners → Benefit They're Real Magnet Mascara Duo 2.0 Black 2 Pcs Benefit Benefit They're Real Magnet Mascara Duo 2.0 Black 2 Pcs Out of stock Price — for partners → Benefit Fan Fest Fanning & Volumizing Mascara Duo Set 2x 8.5g Fanfest Volumizing Black Mascara Benefit Benefit Fan Fest Fanning & Volumizing Mascara Duo Set 2x 8.5g Fanfest Volumizing Black Mascara Out of stock Price — for partners → Benefit Cosmetics Mini Fan Fest Fanning & Volumizing Mascara Hyper Black 0.14 Oz / 4 G Benefit Benefit Cosmetics Mini Fan Fest Fanning & Volumizing Mascara Hyper Black 0.14 Oz / 4 G Out of stock Price — for partners → Benefit Cosmetics Badgal Bang 24 Hour Eye Pencil, Pitch Black, Size 0.25 G Net Wt. 0.009 Oz Benefit Benefit Cosmetics Badgal Bang 24 Hour Eye Pencil, Pitch Black, Size 0.25 G Net Wt. 0.009 Oz Out of stock Price — for partners → Bareminerals Maximist Liquid Eye Liner 4Ml in None Bareminerals Bareminerals Maximist Liquid Eye Liner 4Ml in None Out of stock Price — for partners → Avéne Couvrance Black Mascara High Tolerance 3 in 1  7ml Avène Avéne Couvrance Black Mascara High Tolerance 3 in 1 7ml Out of stock Price — for partners → Avène High Definition Mascara Cover Black 7ml Avène Avène High Definition Mascara Cover Black 7ml Out of stock Price — for partners → Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 72 Turquoise Green Artdeco Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 72 Turquoise Green Out of stock Price — for partners → Artdeco Waterproof Soft Eye Liner - 21 Shiny Light Green 1.2 G Artdeco Artdeco Waterproof Soft Eye Liner - 21 Shiny Light Green 1.2 G Out of stock Price — for partners → Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 20 Bright Olive Artdeco Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 20 Bright Olive Out of stock Price — for partners → Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 11 Deep Forest Brown Artdeco Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 11 Deep Forest Brown Out of stock Price — for partners → ARTDECO Eyes Eyeliner & Kohl Smooth Eye Liner Wooden Brown 1,40 G Artdeco ARTDECO Eyes Eyeliner & Kohl Smooth Eye Liner Wooden Brown 1,40 G Out of stock Price — for partners → Artdeco Sensitive Fine Liner 1 Ml Artdeco Artdeco Sensitive Fine Liner 1 Ml Out of stock Price — for partners → Artdeco Density (Perfect Volume Mascara) 10 Ml - Shade: 21 Black Artdeco Artdeco Density (Perfect Volume Mascara) 10 Ml - Shade: 21 Black Out of stock Price — for partners → Artdeco Mineral Eye Pencil (Styler) 0.4 G - Shade: 98A Mineral Reef Sand Artdeco Artdeco Mineral Eye Pencil (Styler) 0.4 G - Shade: 98A Mineral Reef Sand Out of stock Price — for partners → ARTDECO Mineral Eye Styler Eyeliner with Minerals 54 Mineral Dark Grey 0,4 G Artdeco ARTDECO Mineral Eye Styler Eyeliner with Minerals 54 Mineral Dark Grey 0,4 G Out of stock Price — for partners → Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shades: 50 Benefit Blue Marguerite - Arctic Beauty Collection Artdeco Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shades: 50 Benefit Blue Marguerite - Arctic Beauty Collection Out of stock Price — for partners → Artdeco Glamour Eyeshadow - 394 Glam Light Blue Artdeco Artdeco Glamour Eyeshadow - 394 Glam Light Blue Out of stock Price — for partners → ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 67 Pearly Pigeon Grey 0.8 G Artdeco ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 67 Pearly Pigeon Grey 0.8 G Out of stock Price — for partners → Artdeco Pearlescent Eyeshadow (Pearl) 0.8 G - Shade: 30 Drifting Sand Artdeco Artdeco Pearlescent Eyeshadow (Pearl) 0.8 G - Shade: 30 Drifting Sand Out of stock Price — for partners → Artdeco Eyeshadow Applicator Artdeco Artdeco Eyeshadow Applicator Out of stock Price — for partners → ARTDECO Eyes Eye Shadow Eye Designer Refill No. 50 1 Stk. Artdeco ARTDECO Eyes Eye Shadow Eye Designer Refill No. 50 1 Stk. Out of stock Price — for partners → Artdeco - Art Couture Lash Volumizer 9 Ml Artdeco Artdeco - Art Couture Lash Volumizer 9 Ml Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.