Eye makeup

3911 products

Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners → Dermacol 16H Matic Eyeliner 5 Anthracite 0,3 g Dermacol Dermacol 16H Matic Eyeliner 5 Anthracite 0,3 g Out of stock Price — for partners → Dermacol 16H Matic Eyeliner 4 Black 0,3 g Dermacol Dermacol 16H Matic Eyeliner 4 Black 0,3 g Out of stock Price — for partners → True Colour Eyeliner 12h Dermacol True Colour Eyeliner 12h Out of stock Price — for partners → Dermacol 12H True Colour Eyeliner 7 Grey 2 g Dermacol Dermacol 12H True Colour Eyeliner 7 Grey 2 g Out of stock Price — for partners → Dermacol Dermacol 12H True Colour Eyeliner 5 Green 2 g Out of stock Price — for partners → Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g Dermacol Neon Mania Waterproof Eye & Lip Pencil - Voděodolná tužka na oči a rty 1,1 g Out of stock Price — for partners → Dermacol - Matt Black - Matt Eyeliner 0.35 G Dermacol Dermacol - Matt Black - Matt Eyeliner 0.35 G Out of stock Price — for partners → Dermacol Intensive Cień I Eyeliner W Kredce No. 9 Dermacol Dermacol Intensive Cień I Eyeliner W Kredce No. 9 Out of stock Price — for partners → Dermacol Long-Lasting Intense Colour Ombretto E Matita per Occhi 2In1 1,6 G Tonalità 6 Dermacol Dermacol Long-Lasting Intense Colour Ombretto E Matita per Occhi 2In1 1,6 G Tonalità 6 Out of stock Price — for partners → Dermacol First Class Lashes Nährende Mascara-Basis 7,5 Ml Dermacol Dermacol First Class Lashes Nährende Mascara-Basis 7,5 Ml Out of stock Price — for partners → Dermacol 2 in 1 Eyeshadow and Eyeliner Dermacol Dermacol 2 in 1 Eyeshadow and Eyeliner Out of stock Price — for partners → Dermacol Eye Shadow Base 7,5 Ml Dermacol Dermacol Eye Shadow Base 7,5 Ml Out of stock Price — for partners → Dermacol - Devilash + 196% Volume Mascara 12 Ml Dermacol Dermacol - Devilash + 196% Volume Mascara 12 Ml Out of stock Price — for partners → Dermacol Crystal Look 24H Waterproof Eyeliner 02 Violet 3 g Dermacol Dermacol Crystal Look 24H Waterproof Eyeliner 02 Violet 3 g Out of stock Price — for partners → Dermacol Crystal Look 24H Waterproof Eyeliner 03 Opal 3 g Dermacol Dermacol Crystal Look 24H Waterproof Eyeliner 03 Opal 3 g Out of stock Price — for partners → Dermacol Dermacol AngeLash Mascara Black 13 ml Out of stock Price — for partners → Collistar Thickening and Volumizing Mascara Single Volume 13 Ml - Shade: Intense Black Collistar Collistar Thickening and Volumizing Mascara Single Volume 13 Ml - Shade: Intense Black Out of stock Price — for partners → Collistar Impeccable Compact Eye Shadow 2g - 110 Cinnamon Matte Collistar Collistar Impeccable Compact Eye Shadow 2g - 110 Cinnamon Matte Out of stock Price — for partners → Collistar for Your Eyes Only Eye Shadow Stick Long-lasting Eyeshadow Pencil Shade 7 Jade 1.4 G Collistar Collistar for Your Eyes Only Eye Shadow Stick Long-lasting Eyeshadow Pencil Shade 7 Jade 1.4 G Out of stock Price — for partners → Clinique Quickliner for Eyes Intense Eyeliner, Intense Midnight - 0.008 Oz/0.25g Clinique Clinique Quickliner for Eyes Intense Eyeliner, Intense Midnight - 0.008 Oz/0.25g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.