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Eye makeup

3911 products

Ombre Premiere Longwear Powder Eyeshadow - Long Lasting Powder Eyeshadow 2 g Chanel Ombre Premiere Longwear Powder Eyeshadow - Long Lasting Powder Eyeshadow 2 g Out of stock Price — for partners → Noir Allure All-in-One Mascara 6 g Chanel Noir Allure All-in-One Mascara 6 g Out of stock Price — for partners → Chanel Les 4 Ombres Eyeshadow 228 Tisse Cambon 2 g Chanel Chanel Les 4 Ombres Eyeshadow 228 Tisse Cambon 2 g Out of stock Price — for partners → Inimitable Noir Obscur - mascara that does it all Chanel Inimitable Noir Obscur - mascara that does it all Out of stock Price — for partners → Chanel Chanel Inimitable Intense Mascara 10 Noir 6 g Out of stock Price — for partners → Eyeliner with sharpener Le Crayon Yeux (Precision Eye Definer) 1 g Chanel Eyeliner with sharpener Le Crayon Yeux (Precision Eye Definer) 1 g Out of stock Price — for partners → Candy Classic Lash - False lashes 05 Huda Beauty Candy Classic Lash - False lashes 05 Out of stock Price — for partners → Sexy Lash Queen Mascara Waterproof (01 Scandalous Black) - Luxury waterproof mascara to your lashes volume Helena Rubinstein Sexy Lash Queen Mascara Waterproof (01 Scandalous Black) - Luxury waterproof mascara to your lashes volume Out of stock Price — for partners → Lash Queen Feline Blacks Mascara Waterproof (01 Deep Black) - Luxury Waterproof Mascara Helena Rubinstein Lash Queen Feline Blacks Mascara Waterproof (01 Deep Black) - Luxury Waterproof Mascara Out of stock Price — for partners → Helena Rubinstein Lash Queen Fatal Blacks Mascara Waterproof - Waterproof Mascara dangerously seductive look of 7.2 ml Out of stock Price — for partners → Ombres G Eyeshadow Quad 6 g Guerlain Ombres G Eyeshadow Quad 6 g Out of stock Price — for partners → Smoke & Brighten Kajal Eyeliner Duo 0,5 g Estee Lauder Smoke & Brighten Kajal Eyeliner Duo 0,5 g Out of stock Price — for partners → Estee Lauder Smoke & Brighten Kajal Eyeliner Duo 0,5 g Out of stock Price — for partners → Smoke & Brighten Kajal Eyeliner Duo 0,5 g Estee Lauder Smoke & Brighten Kajal Eyeliner Duo 0,5 g Out of stock Price — for partners → Meta Glow Duo-Chrome 0,22 g Essence Meta Glow Duo-Chrome 0,22 g Out of stock Price — for partners → Blend & Line Eyeshadow Stick 1,8 g Essence Blend & Line Eyeshadow Stick 1,8 g Out of stock Price — for partners → Dr. Hauschka Kajal Eye Definer - 2in1 Eye Pencil 1.15 g Out of stock Price — for partners → ( Volume Mascara) 8 ml Dr. Hauschka ( Volume Mascara) 8 ml Out of stock Price — for partners → Mono Couleur Couture Eye Shadow 2 g Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Mono Couleur Couture Eye Shadow 2 g Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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