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Eye makeup

3911 products

Maxi Re-loaded Eyeshadow Palette 60.75 g Makeup Revolution Maxi Re-loaded Eyeshadow Palette 60.75 g Out of stock Price — for partners → False Lash Mink Effect - Mascara 8 g Makeup Revolution False Lash Mink Effect - Mascara 8 g Out of stock Price — for partners → Velvet Small Eyeshadow 1,5 g MAC Velvet Small Eyeshadow 1,5 g Out of stock Price — for partners → Velvet Small Eyeshadow 1,5 g MAC Velvet Small Eyeshadow 1,5 g Out of stock Price — for partners → MAC Studio Fix 24-Hour Smooth Wear Concealer 7 ml Out of stock Price — for partners → MAC MAC Satin Small Eyeshadow Haux Satin 1,5 g Out of stock Price — for partners → MAC Pro Longwear Paint Pot Eye Shadow Out of stock Price — for partners → MAC Pro Longwear Paint Pot Eye Shadow Out of stock Price — for partners → Pro Longwear Paint Pot Eye Shadow MAC Pro Longwear Paint Pot Eye Shadow Out of stock Price — for partners → Pro Longwear Paint Pot Eye Shadow MAC Pro Longwear Paint Pot Eye Shadow Out of stock Price — for partners → MAC Pro Longwear Paint Pot Eye Shadow Out of stock Price — for partners → MAC Powder Kiss Matte Eye Shadow Refill 1,5 g Out of stock Price — for partners → Powder Kiss Matte Eye Shadow Refill 1,5 g MAC Powder Kiss Matte Eye Shadow Refill 1,5 g Out of stock Price — for partners → Powder Kiss Matte Eye Shadow 1,5 g MAC Powder Kiss Matte Eye Shadow 1,5 g Out of stock Price — for partners → MAC Mono eye shadows (Eye Shadow) 1,5 g | Hue Aquadisiac Out of stock Price — for partners → M.A.C Stack Micro Brush Mascara 12 ml MAC M.A.C Stack Micro Brush Mascara 12 ml Out of stock Price — for partners → MAC Liquidlast 24-Hour Waterproof Liner 2,5 ml Out of stock Price — for partners → Frost Small Eyeshadow 1,5 g MAC Frost Small Eyeshadow 1,5 g Out of stock Price — for partners → MAC Frost Small Eyeshadow 1,5 g Out of stock Price — for partners → MAC Frost Small Eyeshadow 1,5 g Out of stock Price — for partners → Frost Small Eyeshadow 1,5 g MAC Frost Small Eyeshadow 1,5 g Out of stock Price — for partners → MAC MAC Satin Small Eyeshadow Naked Lunch Frost 1,5 g Out of stock Price — for partners → Eye Kohl - Eyeliner 1.36 g MAC Eye Kohl - Eyeliner 1.36 g Out of stock Price — for partners → MAC Extended Play Gigablack Lash Mascara 5,7 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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