Eye makeup

3911 products

PUPA Milan Extreme Kajal 003 Extreme Blue 1.6g Promotion Pupa Milano PUPA Milan Extreme Kajal 003 Extreme Blue 1.6g Promotion Out of stock Price — for partners → Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml Physicians Formula Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml Out of stock Price — for partners → Physicians Formula Butter Believe It! Eyeshadow Palette Shade Bronzed Nudes 3,4 G Physicians Formula Physicians Formula Butter Believe It! Eyeshadow Palette Shade Bronzed Nudes 3,4 G Out of stock Price — for partners → Ardell Adhesive Lashtite Clear - 0.125oz OTHER Ardell Adhesive Lashtite Clear - 0.125oz Out of stock Price — for partners → Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz OTHER Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz Out of stock Price — for partners → Volume Care Mascara Orlane Volume Care Mascara Out of stock Price — for partners → Panoramic Mascara Orlane Panoramic Mascara Out of stock Price — for partners → Absolute Eye Pencil Orlane Absolute Eye Pencil Out of stock Price — for partners → Debenhams Magnetic Luminous Eye Colour in Copper Foil Nudestix Debenhams Magnetic Luminous Eye Colour in Copper Foil Out of stock Price — for partners → NARS - Smudge Proof Eyeshadow Base NARS NARS - Smudge Proof Eyeshadow Base Out of stock Price — for partners → Nars Single Eyeshadow - New York NARS Nars Single Eyeshadow - New York Out of stock Price — for partners → NARS - Quad Eyeshadow NARS NARS - Quad Eyeshadow Out of stock Price — for partners → NARS High-Pigment Longwear Eyeliner 1.2g (Various Shades) - Last Frontie NARS NARS High-Pigment Longwear Eyeliner 1.2g (Various Shades) - Last Frontie Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners → Nars - Climax Liquid Eyeliner NARS Nars - Climax Liquid Eyeliner Out of stock Price — for partners → FARD - Shadow: Annex a NARS FARD - Shadow: Annex a Out of stock Price — for partners → Nanolash Eyelash Serum Nanolash Nanolash Eyelash Serum Out of stock Price — for partners → Maybelline Tattoo Eye Liner Longlasting Quick Drying Eyeliner Gel Pencil- Biscotti Cream-White Maybelline Maybelline Tattoo Eye Liner Longlasting Quick Drying Eyeliner Gel Pencil- Biscotti Cream-White Out of stock Price — for partners → Maybelline Classic Volum' Express Mascara - Black Maybelline Maybelline Classic Volum' Express Mascara - Black Out of stock Price — for partners → Maybelline the Colossal Big Shot Mascara (26R404), Daring Black, 9.5ml Maybelline Maybelline the Colossal Big Shot Mascara (26R404), Daring Black, 9.5ml Out of stock Price — for partners → Maybelline New York Womens the Colossal Longwear Mascara 36HR 10.7ml - 01 Black - One Size Maybelline Maybelline New York Womens the Colossal Longwear Mascara 36HR 10.7ml - 01 Black - One Size Out of stock Price — for partners → Maybelline The City Mini Palette 6 g 480 Matte About Town. Maybelline Maybelline The City Mini Palette 6 g 480 Matte About Town. Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.