Eye makeup

3913 products

Multiplay Eye Pencil - 14 Water Green by Pupa Milano for Women - 0.04 Oz Eye Pencil Pupa Milano Multiplay Eye Pencil - 14 Water Green by Pupa Milano for Women - 0.04 Oz Eye Pencil Out of stock Price — for partners → Make up Stories Compact Palette - 002 Smokey Vibes by Pupa Milano for Women - 0.469 Oz Eye Shadow Pupa Milano Make up Stories Compact Palette - 002 Smokey Vibes by Pupa Milano for Women - 0.469 Oz Eye Shadow Out of stock Price — for partners → Pupa Made to Last Liner - Waterproof Liquid Eyeliner 3.2 Ml 001 Extra Black Pupa Milano Pupa Made to Last Liner - Waterproof Liquid Eyeliner 3.2 Ml 001 Extra Black Out of stock Price — for partners → Pupa Eyeshadow Blush Pupa Milano Pupa Eyeshadow Blush Out of stock Price — for partners → Pupa Extreme Kajal Eye Pencil 1.6 G 006 Extreme Malachite Pupa Milano Pupa Extreme Kajal Eye Pencil 1.6 G 006 Extreme Malachite Out of stock Price — for partners → Pupa Extreme Kajal Eye Pencil 1.6 G 004 Extreme Butter Pupa Milano Pupa Extreme Kajal Eye Pencil 1.6 G 004 Extreme Butter Out of stock Price — for partners → PUPA Milan Extreme Kajal 003 Extreme Blue 1.6g Promotion Pupa Milano PUPA Milan Extreme Kajal 003 Extreme Blue 1.6g Promotion Out of stock Price — for partners → Pola Cosmetics Infinity Mascara 8 G Black Pola Cosmetics Pola Cosmetics Infinity Mascara 8 G Black Out of stock Price — for partners → Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml Physicians Formula Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml Out of stock Price — for partners → Physicians Formula Butter Believe It! Eyeshadow Palette Shade Bronzed Nudes 3,4 G Physicians Formula Physicians Formula Butter Believe It! Eyeshadow Palette Shade Bronzed Nudes 3,4 G Out of stock Price — for partners → Ardell Adhesive Lashtite Clear - 0.125oz OTHER Ardell Adhesive Lashtite Clear - 0.125oz Out of stock Price — for partners → Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz OTHER Ardell Lashtite Adhesive Dark Beauty Tool - 0.125oz Out of stock Price — for partners → Volume Care Mascara Orlane Volume Care Mascara Out of stock Price — for partners → Panoramic Mascara Orlane Panoramic Mascara Out of stock Price — for partners → Absolute Eye Pencil Orlane Absolute Eye Pencil Out of stock Price — for partners → Debenhams Magnetic Luminous Eye Colour in Copper Foil Nudestix Debenhams Magnetic Luminous Eye Colour in Copper Foil Out of stock Price — for partners → NARS - Smudge Proof Eyeshadow Base NARS NARS - Smudge Proof Eyeshadow Base Out of stock Price — for partners → Nars Single Eyeshadow - New York NARS Nars Single Eyeshadow - New York Out of stock Price — for partners → NARS - Quad Eyeshadow NARS NARS - Quad Eyeshadow Out of stock Price — for partners → Nars - Light Reflecting Eye Brightener NARS Nars - Light Reflecting Eye Brightener Out of stock Price — for partners → NARS High-Pigment Longwear Eyeliner 1.2g (Various Shades) - Last Frontie NARS NARS High-Pigment Longwear Eyeliner 1.2g (Various Shades) - Last Frontie Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.