LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3751 products

ARTDECO Eyes Eyeliner & Kohl Smooth Eye Liner Wooden Brown 1,40 G Artdeco ARTDECO Eyes Eyeliner & Kohl Smooth Eye Liner Wooden Brown 1,40 G Out of stock Price — for partners → Artdeco Mineral Eye Pencil (Styler) 0.4 G - Shade: 98A Mineral Reef Sand Artdeco Artdeco Mineral Eye Pencil (Styler) 0.4 G - Shade: 98A Mineral Reef Sand Out of stock Price — for partners → Artdeco Mineral Eye Styler 0.4 G Artdeco Artdeco Mineral Eye Styler 0.4 G Out of stock Price — for partners → Artdeco All in One Mascara 10 Ml Artdeco Artdeco All in One Mascara 10 Ml Out of stock Price — for partners → Artdeco Lash Booster Volumizing Mascara Base 10ml Artdeco Artdeco Lash Booster Volumizing Mascara Base 10ml Out of stock Price — for partners → High Performance Eyeshadow Artdeco Stylus 40 1.4 G Artdeco High Performance Eyeshadow Artdeco Stylus 40 1.4 G Out of stock Price — for partners → Artdeco Glamour Eyeshadow - 394 Glam Light Blue Artdeco Artdeco Glamour Eyeshadow - 394 Glam Light Blue Out of stock Price — for partners → ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 90 Pearly Antique Purple 0,8 G Artdeco ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 90 Pearly Antique Purple 0,8 G Out of stock Price — for partners → Eyeshadow Artdeco Pearl 75 Pearly Blue Artdeco Eyeshadow Artdeco Pearl 75 Pearly Blue Out of stock Price — for partners → ARTDECO Eyes Eye Shadow Eye Shadow Magnet No. 82 0,80 G Artdeco ARTDECO Eyes Eye Shadow Eye Shadow Magnet No. 82 0,80 G Out of stock Price — for partners → ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 67 Pearly Pigeon Grey 0.8 G Artdeco ARTDECO Eyeshadow Pearl Eyeshadow Palette Refill with Pearl Shine Shade 67 Pearly Pigeon Grey 0.8 G Out of stock Price — for partners → Artdeco Pearlescent Eyeshadow (Pearl) 0.8 G - Shade: 30 Drifting Sand Artdeco Artdeco Pearlescent Eyeshadow (Pearl) 0.8 G - Shade: 30 Drifting Sand Out of stock Price — for partners → Artdeco Eyeshadow Matt Chocolate 0,8 G Artdeco Artdeco Eyeshadow Matt Chocolate 0,8 G Out of stock Price — for partners → Artdeco Matte Eyeshadow (Matt) 0.8 G - Shade: 510 Snow White Matte Artdeco Artdeco Matte Eyeshadow (Matt) 0.8 G - Shade: 510 Snow White Matte Out of stock Price — for partners → ARTDECO Eyes Eye Shadow Eyeshadow Duochrome No. 255 0,80 G Artdeco ARTDECO Eyes Eye Shadow Eyeshadow Duochrome No. 255 0,80 G Out of stock Price — for partners → Artdeco Eyeshadow Applicator Artdeco Artdeco Eyeshadow Applicator Out of stock Price — for partners → Artdeco All in One Mascara 10 Ml Artdeco Artdeco All in One Mascara 10 Ml Out of stock Price — for partners → Cluster False Eyelash Glue (Permanent Eyelash Adhesive) 6ml Artdeco Cluster False Eyelash Glue (Permanent Eyelash Adhesive) 6ml Out of stock Price — for partners → Armani Beauty Eyes to Kill Steller Eyeshadow - 03 Eclipse Giorgio Armani Armani Beauty Eyes to Kill Steller Eyeshadow - 03 Eclipse Out of stock Price — for partners → Eyes to Kill Stellar Eyeshadow - 05 Stellar by Giorgio Armani for Women - 0.14 Oz Eyeshadow Giorgio Armani Eyes to Kill Stellar Eyeshadow - 05 Stellar by Giorgio Armani for Women - 0.14 Oz Eyeshadow Out of stock Price — for partners → Armani Beauty Eyes to Kill Steller Eyeshadow - 02 Halo Giorgio Armani Armani Beauty Eyes to Kill Steller Eyeshadow - 02 Halo Out of stock Price — for partners → Armani Beauty Eye Tint - Black Giorgio Armani Armani Beauty Eye Tint - Black Out of stock Price — for partners → Armani Beauty Eye Tint - Blue Giorgio Armani Armani Beauty Eye Tint - Blue Out of stock Price — for partners → Armani Eye Tint Long-Lasting Liquid Eyeshadow Giorgio Armani Armani Eye Tint Long-Lasting Liquid Eyeshadow Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.