Eye makeup

3911 products

Maybelline New York Womens the Colossal Longwear Mascara 36HR 10.7ml - 01 Black - One Size Maybelline Maybelline New York Womens the Colossal Longwear Mascara 36HR 10.7ml - 01 Black - One Size Out of stock Price — for partners → Maybelline The City Mini Palette 6 g 480 Matte About Town. Maybelline Maybelline The City Mini Palette 6 g 480 Matte About Town. Out of stock Price — for partners → MAYBELLINE NEW YORK Tattoo Liner Smokey Gel Eye Pencil Shade Mocha Grey 1.3 G Maybelline MAYBELLINE NEW YORK Tattoo Liner Smokey Gel Eye Pencil Shade Mocha Grey 1.3 G Out of stock Price — for partners → Debenhams Tattoo Liner Smokey Gel Pencil Eye Liner, Long Lasting, Fade-Proof & Waterproof Formula in 10 Smokey Black Maybelline Debenhams Tattoo Liner Smokey Gel Pencil Eye Liner, Long Lasting, Fade-Proof & Waterproof Formula in 10 Smokey Black Out of stock Price — for partners → Maybelline Tattoo Liner Gel Pot 3 G 950 Blackest Black Maybelline Maybelline Tattoo Liner Gel Pot 3 G 950 Blackest Black Out of stock Price — for partners → MAYBELLINE NEW YORK Lasting Drama Gel Eyeliner Shade Grey Area 1 Pc Maybelline MAYBELLINE NEW YORK Lasting Drama Gel Eyeliner Shade Grey Area 1 Pc Out of stock Price — for partners → MAYBELLINE NEW YORK Hyper Easy Eyeliner Pen Color 810 Pitch Brown 0.6 G Maybelline MAYBELLINE NEW YORK Hyper Easy Eyeliner Pen Color 810 Pitch Brown 0.6 G Out of stock Price — for partners → Maybelline the Falsies Instant Lash Lift Look Lengthening Volumising Mascara - 01 Ultra Black 4.4g Maybelline Maybelline the Falsies Instant Lash Lift Look Lengthening Volumising Mascara - 01 Ultra Black 4.4g Out of stock Price — for partners → Debenhams Colossal Curl Bounce Waterproof Mascara, Big Bouncy Curl Volume, up to 24 Hour Wear in Black Maybelline Debenhams Colossal Curl Bounce Waterproof Mascara, Big Bouncy Curl Volume, up to 24 Hour Wear in Black Out of stock Price — for partners → Maybelline 3 in 1 Eye Pencil Color Tattoo 24H (Stix) 1.4 G - Shade: I Am Cozy Maybelline Maybelline 3 in 1 Eye Pencil Color Tattoo 24H (Stix) 1.4 G - Shade: I Am Cozy Out of stock Price — for partners → Maybelline 3 in 1 Color Tattoo 24H Eye Pencil (Stix) 1.4 G - Shade: 1 AM Spicy Maybelline Maybelline 3 in 1 Color Tattoo 24H Eye Pencil (Stix) 1.4 G - Shade: 1 AM Spicy Out of stock Price — for partners → MAYBELLINE NEW YORK Color Tattoo 24 HR Eye Shadow and Eye Pencil Shade I Am Rebellious 1.4 G Maybelline MAYBELLINE NEW YORK Color Tattoo 24 HR Eye Shadow and Eye Pencil Shade I Am Rebellious 1.4 G Out of stock Price — for partners → MAYBELLINE NEW YORK Color Tattoo 24 HR Eyeshadow and Eye Pencil Color I Am Extravagant 1.4 G Maybelline MAYBELLINE NEW YORK Color Tattoo 24 HR Eyeshadow and Eye Pencil Color I Am Extravagant 1.4 G Out of stock Price — for partners → Maybelline Color Tattoo 24H Eyestix 1.4 G 25 I Am Determined Maybelline Maybelline Color Tattoo 24H Eyestix 1.4 G 25 I Am Determined Out of stock Price — for partners → Maybelline Maybelline Instant Anti-Age Eraser Multi-Use Concealer 03 Fair 6,8 ml Out of stock Price — for partners → Max Factor Masterpiece Max High Volume & Definition Mascara Deep Blue 4,5 ml Max Factor Max Factor Masterpiece Max High Volume & Definition Mascara Deep Blue 4,5 ml Out of stock Price — for partners → Max Factor False Lash Epic Waterproof Mascara Black 13 ml Max Factor Max Factor False Lash Epic Waterproof Mascara Black 13 ml Out of stock Price — for partners → Max Factor False Lash Effect Mascara Black Brown 13,1 ml Max Factor Max Factor False Lash Effect Mascara Black Brown 13,1 ml Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Mascara Navy 9 ml Out of stock Price — for partners → Long-lasting liquid eyeliner 1.5 g Mary Kay Long-lasting liquid eyeliner 1.5 g Out of stock Price — for partners → Revolution PRO Glam Mood Party Time Palette 2 g Makeup Revolution Revolution PRO Glam Mood Party Time Palette 2 g Out of stock Price — for partners → Relove Water Activated Agile Liner 6,8 g Makeup Revolution Relove Water Activated Agile Liner 6,8 g Out of stock Price — for partners → Relove Volume Mascara 10 ml Makeup Revolution Relove Volume Mascara 10 ml Out of stock Price — for partners → Makeup Revolution Re-Loaded Palette Passion For Color - Eyeshadow Palette 16.5 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.