Eye makeup

3911 products

Debenhams Wonder'ink Precision Eyeliner Pen 1Ml in Violet Youre Turning Violet Rimmel London Debenhams Wonder'ink Precision Eyeliner Pen 1Ml in Violet Youre Turning Violet Out of stock Price — for partners → Debenhams Thrill Seeker Mascara 002 Black Brown 8Ml Rimmel London Debenhams Thrill Seeker Mascara 002 Black Brown 8Ml Out of stock Price — for partners → Rimmel Soft Kohl Eye Pencil - Eyeliner 1.2 G 021 Blue Denim Rimmel London Rimmel Soft Kohl Eye Pencil - Eyeliner 1.2 G 021 Blue Denim Out of stock Price — for partners → Scandaleyes Automatic Eyeliner #white Rimmel London Scandaleyes Automatic Eyeliner #white Out of stock Price — for partners → Rimmel London Magnif'eyes Eyeshadow Palette Electric Violet Rimmel London Rimmel London Magnif'eyes Eyeshadow Palette Electric Violet Out of stock Price — for partners → Rimmel London Glam Professional Liquid Eyeliner 002 Rimmel London Rimmel London Glam Professional Liquid Eyeliner 002 Out of stock Price — for partners → Debenhams Lash Accelerator Endless - Black Mascara Rimmel London Debenhams Lash Accelerator Endless - Black Mascara Out of stock Price — for partners → Debenhams 100% Waterproof Mascara 8Ml in Black Black Rimmel London Debenhams 100% Waterproof Mascara 8Ml in Black Black Out of stock Price — for partners → Refectocil Lash & Brow Booster Double Effect 6 Ml RefectoCil Refectocil Lash & Brow Booster Double Effect 6 Ml Out of stock Price — for partners → Pupa Vamp! Mascara 300 Deep Night 9 ml Pupa Milano Pupa Vamp! Mascara 300 Deep Night 9 ml Out of stock Price — for partners → Pupa Vamp! Volume Mascara 100 Extra Black 9 ml Pupa Milano Pupa Vamp! Volume Mascara 100 Extra Black 9 ml Out of stock Price — for partners → Vamp! Definition Mascara - Mascara 9 ml Pupa Milano Vamp! Definition Mascara - Mascara 9 ml Out of stock Price — for partners → Pupa Milano Vamp! Definition Eyeliner 2 ml Out of stock Price — for partners → Vamp! (Compact Duo Eyeshadow) 2.2 g Pupa Milano Vamp! (Compact Duo Eyeshadow) 2.2 g Out of stock Price — for partners → Skinny Liner 1 ml Pupa Milano Skinny Liner 1 ml Out of stock Price — for partners → Pupa Bright Eye Palette 4 G 002 Sunset Gold Pupa Milano Pupa Bright Eye Palette 4 G 002 Sunset Gold Out of stock Price — for partners → Pupa Bright Eye Palette 4 G 001 Sunny Gold Pupa Milano Pupa Bright Eye Palette 4 G 001 Sunny Gold Out of stock Price — for partners → Pupa Multiplay Eye Pencil 1.2 G Pupa Milano Pupa Multiplay Eye Pencil 1.2 G Out of stock Price — for partners → Multiplay Eye Pencil - 14 Water Green by Pupa Milano for Women - 0.04 Oz Eye Pencil Pupa Milano Multiplay Eye Pencil - 14 Water Green by Pupa Milano for Women - 0.04 Oz Eye Pencil Out of stock Price — for partners → Make up Stories Compact Palette - 002 Smokey Vibes by Pupa Milano for Women - 0.469 Oz Eye Shadow Pupa Milano Make up Stories Compact Palette - 002 Smokey Vibes by Pupa Milano for Women - 0.469 Oz Eye Shadow Out of stock Price — for partners → Pupa Made to Last Liner - Waterproof Liquid Eyeliner 3.2 Ml 001 Extra Black Pupa Milano Pupa Made to Last Liner - Waterproof Liquid Eyeliner 3.2 Ml 001 Extra Black Out of stock Price — for partners → Pupa Eyeshadow Blush Pupa Milano Pupa Eyeshadow Blush Out of stock Price — for partners → Pupa Extreme Kajal Eye Pencil 1.6 G 006 Extreme Malachite Pupa Milano Pupa Extreme Kajal Eye Pencil 1.6 G 006 Extreme Malachite Out of stock Price — for partners → Pupa Extreme Kajal Eye Pencil 1.6 G 004 Extreme Butter Pupa Milano Pupa Extreme Kajal Eye Pencil 1.6 G 004 Extreme Butter Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.