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Eye makeup

3779 products

Kiss My Face Magnetic Lashes Double Strength - Magnetic algae Out of stock Price — for partners → Kiss My Face Magnetic Eyeliner & Lash Kit - Magnetic false eyelashes with eyeliner Out of stock Price — for partners → Kiss My Face Looks So Natural Lashes (1 pair) - False eyelashes for a natural look Out of stock Price — for partners → Chanel Volume mascara Le Volume de Chanel 6 g Out of stock Price — for partners → Chanel Powder Blush - Luxury powdery blush (56 Tea Rose) Out of stock Price — for partners → Chanel Ombre Premiere Longwear Powder Eyeshadow - Long Lasting Powder Eyeshadow 2 g Out of stock Price — for partners → Chanel Chanel Inimitable Intense Mascara 10 Noir 6 g Out of stock Price — for partners → Guerlain Ombres G Eyeshadow Quad 6 g Out of stock Price — for partners → Guerlain Eye Pencil 0,3 g Out of stock Price — for partners → Estee Lauder Smoke & Brighten Kajal Eyeliner Duo 0,5 g Out of stock Price — for partners → Essence Liquid Ink Eyeliner Waterproof 3 ml Out of stock Price — for partners → Essence Liquid Ink Eyeliner 3 ml Out of stock Price — for partners → Essence Lash Princess False Lash Effect Mascara 12 ml Out of stock Price — for partners → Essence Lash Princess Curl & Volume Mascara 12 ml Out of stock Price — for partners → Essence I Love Extreme Volume Waterproof Mascara 12 ml Out of stock Price — for partners → Essence I Love Extreme Mascara - Mascara 12 ml Out of stock Price — for partners → Essence I Love Extreme Crazy Volume Waterproof Mascara 12 ml Out of stock Price — for partners → Essence Get BIG! Lashes Volume Boost Mascara 12 ml Out of stock Price — for partners → Essence Call Me Queen Dramatic False Lash Effect 11,5 ml Out of stock Price — for partners → Essence All Eyes On Me Mascara 8 ml Out of stock Price — for partners → Dr. Hauschka ( Volume Mascara) 8 ml Out of stock Price — for partners → Mono Couleur Couture Eye Shadow 2 g Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners → Christian Dior Mono Couleur Couture Eye Shadow 2 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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