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Eye makeup

3911 products

Artdeco High Precision Liquid Liner 03 Brown Artdeco Artdeco High Precision Liquid Liner 03 Brown In stock Price — for partners → Makeup Revolution Eye Liner Renaissance Flick (Liquid Eyeliner) 0.8 g Makeup Revolution Makeup Revolution Eye Liner Renaissance Flick (Liquid Eyeliner) 0.8 g In stock Price — for partners → Collistar Stick Concealer Collistar Collistar Stick Concealer In stock Price — for partners → IDC INSTITUTE Idc Institute Idc Ins C Shaped Glitter Eye Pads Purple In stock Price — for partners → Clarins Doble Serum Eye 20 Demaq Mascara Clarins Clarins Doble Serum Eye 20 Demaq Mascara In stock Price — for partners → Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 04 Honey 6ml Maybelline Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 04 Honey 6ml In stock Price — for partners → Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 08 Buff 6ml Maybelline Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 08 Buff 6ml In stock Price — for partners → Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 00 Ivory 6ml Maybelline Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 00 Ivory 6ml In stock Price — for partners → Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 07 Sand 6ml Maybelline Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 07 Sand 6ml In stock Price — for partners → Maybelline The Burgundy Bar Eyeshadow Palette 04 Burgundy Maybelline Maybelline The Burgundy Bar Eyeshadow Palette 04 Burgundy In stock Price — for partners → Revlon Colorstay Eye Liner 206 Jade 0,28g Revlon Professional Revlon Colorstay Eye Liner 206 Jade 0,28g In stock Price — for partners → Revlon Colorstay Eye Liner 203 Brown 0,28g Revlon Professional Revlon Colorstay Eye Liner 203 Brown 0,28g In stock Price — for partners → Revlon Colorstay Eye Liner 201 Black 0,28g Revlon Professional Revlon Colorstay Eye Liner 201 Black 0,28g In stock Price — for partners → Chanel Les 4 Ombres Quadra Eyeshadow 202 Tissé Camélia Chanel Chanel Les 4 Ombres Quadra Eyeshadow 202 Tissé Camélia In stock Price — for partners → Chanel Les 4 Ombres Quadra Eyeshadow 226 Tissé Rivoli Chanel Chanel Les 4 Ombres Quadra Eyeshadow 226 Tissé Rivoli In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Liquid Eyeliner Waterproof 2g In stock Price — for partners → Ardell Ardell Magnetic Megahold Liner y Lash 110 2 U In stock Price — for partners → Clarins Ombre 4-Colour Eyeshadow Palette 07 Bronze Gradation Clarins Clarins Ombre 4-Colour Eyeshadow Palette 07 Bronze Gradation In stock Price — for partners → NYX Professional Makeup Nyx Epic Smoke Liner 5-Fired Up In stock Price — for partners → Maiko Luxury Grey Pincel Para Difuminar Sombras 1008 1 U MAIKO Maiko Luxury Grey Pincel Para Difuminar Sombras 1008 1 U In stock Price — for partners → Clarins Clr Masc Wonder Perfect 5d Clarins Clarins Clr Masc Wonder Perfect 5d In stock Price — for partners → Nars Voyageur Eyeshadow Palette Hibiscu NARS Nars Voyageur Eyeshadow Palette Hibiscu In stock Price — for partners → Estée Lauder Estee Lauder Smoke y Brighten Kajal Eyeliner Duo Marine-Sky Blue Estee Lauder Estée Lauder Estee Lauder Smoke y Brighten Kajal Eyeliner Duo Marine-Sky Blue In stock Price — for partners → Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner Maybelline Maybelline Mayb Eyeliner Gel Pencil Tattoo Liner In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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