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Eye makeup

3779 products

Clinique Clinique All About Shadow Quads 10 Going Steady In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 48-Or Antique In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 46-Vert Emeraude In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 42-Gris Graphite In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 36-Prune Intense In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 83-Cassis In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 20-Espresso In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 10-Ébène In stock Price — for partners → Nyx Nyx Epic Wear Liner Sticks Pink Spirit In stock Price — for partners → Ardell Ardell Aqua Lashes 342 In stock Price — for partners → Ardell Ardell Aqua Lashes 344 In stock Price — for partners → Ardell Ardell Magnetic Lashes 113 In stock Price — for partners → Ardell Ardell Magnetic Lashes Accent 002 In stock Price — for partners → Ardell Ardell Magnetic Lashes Demi Wispies Black In stock Price — for partners → Ardell Ardell Magnetic Lashes Wispies Black In stock Price — for partners → Clinique Quickliner Eyes Intense 09 Clinique Clinique Quickliner Eyes Intense 09 In stock Price — for partners → Stendhal Magnifying 4 Eyeshadow 601 Les Améthystes 3.5g STENDHAL Stendhal Magnifying 4 Eyeshadow 601 Les Améthystes 3.5g In stock Price — for partners → Stendhal Intense Khôl Pencil 310 Carbone 1.14g STENDHAL Stendhal Intense Khôl Pencil 310 Carbone 1.14g In stock Price — for partners → Stendhal Ultra Long-Lasting Eye Tenue 300 Carbone STENDHAL Stendhal Ultra Long-Lasting Eye Tenue 300 Carbone In stock Price — for partners → Stendhal Felt Pen Eyeliner 200 Noir STENDHAL Stendhal Felt Pen Eyeliner 200 Noir In stock Price — for partners → Stendhal Volumizing Mascara 010 Noir 8.5ml STENDHAL Stendhal Volumizing Mascara 010 Noir 8.5ml In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Diamond Eyeshadow Palette 18 Colors In stock Price — for partners → Clinique Quickliner Eyes Intense 03 Clinique Clinique Quickliner Eyes Intense 03 In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Eyeshadow Palette 18 Colors Very Nude 1 U In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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