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Eye makeup

3911 products

Nars Laguna Ultimate Palette M to D NARS Nars Laguna Ultimate Palette M to D In stock Price — for partners → Nars Eyeshadow Stick Don't Touch NARS Nars Eyeshadow Stick Don't Touch In stock Price — for partners → Sensai Mascara Lash Volumiser 38 Set Sensai Sensai Mascara Lash Volumiser 38 Set In stock Price — for partners → Belcils Strengthening Eyelash Mask Black 7ml BELCILS Belcils Strengthening Eyelash Mask Black 7ml In stock Price — for partners → Belcils Mascara Sublime Extra Volume Black 8ml BELCILS Belcils Mascara Sublime Extra Volume Black 8ml In stock Price — for partners → Maybelline The Falsies Mascara 01 Very Black 9ml Maybelline Maybelline The Falsies Mascara 01 Very Black 9ml In stock Price — for partners → Stendhal Magnifying Eyeshadow 505 Bronze Antique 2.5g STENDHAL Stendhal Magnifying Eyeshadow 505 Bronze Antique 2.5g In stock Price — for partners → Stendhal Magnifying Eyeshadow 504 Or Champagne 2.5g STENDHAL Stendhal Magnifying Eyeshadow 504 Or Champagne 2.5g In stock Price — for partners → Stendhal Magnifying Eyeshadow 501 Platine 2.5g STENDHAL Stendhal Magnifying Eyeshadow 501 Platine 2.5g In stock Price — for partners → Chanel Chanel Stylo Yeux Waterproof 88-Noir Intense In stock Price — for partners → Bareminerals Strength y Length Serum Infused Mascara 8ml Bareminerals Bareminerals Strength y Length Serum Infused Mascara 8ml In stock Price — for partners → IDC Institute Magic Studio Curling Diamond Mascara 15ml IDC INSTITUTE IDC Institute Magic Studio Curling Diamond Mascara 15ml In stock Price — for partners → Clarins Ombre 4-Colour Eyeshadow Palette 05 Jade Gradation 4,2g Clarins Clarins Ombre 4-Colour Eyeshadow Palette 05 Jade Gradation 4,2g In stock Price — for partners → Gosh Gosh The Ultimate Eyeliner With A Twist 03 Brownie In stock Price — for partners → Gosh Gosh The Ultimate Eyeliner With A Twist 02 Raw Grey In stock Price — for partners → Diorshow Mascarilla 694 12ml Christian Dior Diorshow Mascarilla 694 12ml In stock Price — for partners → Chanel Le Crayon Khôl Intense Eye Pencil Graphite-64 Chanel Chanel Le Crayon Khôl Intense Eye Pencil Graphite-64 In stock Price — for partners → Gosh Just Click It! Volume Mascara 10ml Gosh Gosh Just Click It! Volume Mascara 10ml In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 920 Striking Navy Maybelline Maybelline Tattoo Liner Gel Pencil 920 Striking Navy In stock Price — for partners → Revlon Colorstay Eye Liner 204 Charcoal 0,28g Revlon Professional Revlon Colorstay Eye Liner 204 Charcoal 0,28g In stock Price — for partners → Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow 268 Candeur Et Expérience 2g Chanel Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow 268 Candeur Et Expérience 2g In stock Price — for partners → Estee Lauder Little Black Liner 9g Estee Lauder Estee Lauder Little Black Liner 9g In stock Price — for partners → Revlon Colorstay 16 Hour Eye Shadow 530 Seductive 4,8g Revlon Professional Revlon Colorstay 16 Hour Eye Shadow 530 Seductive 4,8g In stock Price — for partners → Elizabeth Arden Lasting Impression Mascara 01 Black Elizabeth Arden Elizabeth Arden Lasting Impression Mascara 01 Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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