LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3911 products

Revlon Colorstay 16 Hour Eye Shadow 530 Seductive 4,8g Revlon Professional Revlon Colorstay 16 Hour Eye Shadow 530 Seductive 4,8g In stock Price — for partners → Elizabeth Arden Lasting Impression Mascara 01 Black Elizabeth Arden Elizabeth Arden Lasting Impression Mascara 01 Black In stock Price — for partners → Maybelline Lash Sensational Luscious Mascara Black Maybelline Maybelline Lash Sensational Luscious Mascara Black In stock Price — for partners → Maybelline Lash Sensational Full Fan Effect Mascara 001 Black Maybelline Maybelline Lash Sensational Full Fan Effect Mascara 001 Black In stock Price — for partners → Maybelline Lash Sensational Full Fan Effect Mascara 004 Intense Black Maybelline Maybelline Lash Sensational Full Fan Effect Mascara 004 Intense Black In stock Price — for partners → Maybelline The Blused Nudes Eye Shadow Palette See It On You Maybelline Maybelline The Blused Nudes Eye Shadow Palette See It On You In stock Price — for partners → Kanebo Mascara 38C Black Sensai Kanebo Mascara 38C Black In stock Price — for partners → Diorshow Waterproof Mascara 698 Warm Brown 11,5ml Christian Dior Diorshow Waterproof Mascara 698 Warm Brown 11,5ml In stock Price — for partners → Diorshow Waterproof Mascara 258 Azure Blue 11,5ml Christian Dior Diorshow Waterproof Mascara 258 Azure Blue 11,5ml In stock Price — for partners → Magic Studio Nude Eyeshadow Palette MAGIC STUDIO POWERFUL COSMETICS Magic Studio Nude Eyeshadow Palette In stock Price — for partners → Sensai Mascara Lash Volumiser 38C Sensai Sensai Mascara Lash Volumiser 38C In stock Price — for partners → Maybelline The Colossal Go Extreme Leather Mascara Black 9,5ml Maybelline Maybelline The Colossal Go Extreme Leather Mascara Black 9,5ml In stock Price — for partners → Elizabeth Arden High Drama Eyeliner 01 Smokey Black Elizabeth Arden Elizabeth Arden High Drama Eyeliner 01 Smokey Black In stock Price — for partners → Clarins Graphic Ink Liner 01 Black 0.4ml Clarins Clarins Graphic Ink Liner 01 Black 0.4ml In stock Price — for partners → Sensai Colours Eye Colour Palette 03 Petal Dance Sensai Sensai Colours Eye Colour Palette 03 Petal Dance In stock Price — for partners → Sensai Lasting Eyeliner Pencil 01 Black Sensai Sensai Lasting Eyeliner Pencil 01 Black In stock Price — for partners → Chanel Ombre Première Laque Eyeshadow 26 Quartz Rose 6ml Chanel Chanel Ombre Première Laque Eyeshadow 26 Quartz Rose 6ml In stock Price — for partners → Maybelline The Colossal Volume Express Mascara Black Maybelline Maybelline The Colossal Volume Express Mascara Black In stock Price — for partners → Ardell Magnetic Liner & Lash False Eyelashes Accent 002 Ardell Ardell Magnetic Liner & Lash False Eyelashes Accent 002 In stock Price — for partners → Ardell Magnetic Liner & Lash False Eyelashes 110 Ardell Ardell Magnetic Liner & Lash False Eyelashes 110 In stock Price — for partners → Ardell Magnetic Liner & Lash False Eyelashes Demi Wispies Ardell Ardell Magnetic Liner & Lash False Eyelashes Demi Wispies In stock Price — for partners → Ardell Magnetic Liner & Lash False Eyelashes Wispies Ardell Ardell Magnetic Liner & Lash False Eyelashes Wispies In stock Price — for partners → Sleek Lifeproof 12h Wear Khol Eyeliner Money Made Me Do It Sleek MakeUP Sleek Lifeproof 12h Wear Khol Eyeliner Money Made Me Do It In stock Price — for partners → Sleek Lifeproof 12h Wear Khol Eyeliner Part Time Lover Sleek MakeUP Sleek Lifeproof 12h Wear Khol Eyeliner Part Time Lover In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.