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Eye makeup

3779 products

Guerlain Guerlain Ombre g 360 Mystic Peacock In stock Price — for partners → Guerlain Guerlain Ombre g 214 Exotic Orchid In stock Price — for partners → Maybelline Maybelline Lasting Drama Under The Sea 1 U In stock Price — for partners → Givenchy Le 9 Paletta Yeux N9 Givenchy Givenchy Le 9 Paletta Yeux N9 In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos Kajal 3-Burro 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos Kajal 1-Nero 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 27-Borgogna 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 12-Viola Metallo 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 11-Blu Metallo 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 10-Verde Metallo 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 8-Azzurro Cobalto 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 6-Verde Foresta 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 4-Blu Notte 1 U In stock Price — for partners → Collistar Collistar Professionale Lápiz De Ojos 3-Acciaio 1 U In stock Price — for partners → J.cat Beauty Jcat Sombra Stick Shimmie Struck Radian J.CAT BEAUTY J.cat Beauty Jcat Sombra Stick Shimmie Struck Radian In stock Price — for partners → Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Royal Couble 4ml Clinique Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Royal Couble 4ml In stock Price — for partners → Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Rose Trufles 4ml Clinique Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Rose Trufles 4ml In stock Price — for partners → Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Double Latte 4ml Clinique Clinique Hi Shadow Play Sombra De Ojos Definidor De Sombra Double Latte 4ml In stock Price — for partners → Essence Cosmetics Call Me Queen Máscara De Pestañas 11,5ml ESSENCE COSMETICS Essence Cosmetics Call Me Queen Máscara De Pestañas 11,5ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Pincel Difuminador Todo En Uno 1 U In stock Price — for partners → Essence Cosmetics Ess Ojos Pincel Sombras 01 -D ESSENCE COSMETICS Essence Cosmetics Ess Ojos Pincel Sombras 01 -D In stock Price — for partners → Essence Cosmetics Lash With Out Limits Extreme Lengthening y Volume 01-Black 13ml ESSENCE COSMETICS Essence Cosmetics Lash With Out Limits Extreme Lengthening y Volume 01-Black 13ml In stock Price — for partners → Nyx Nyx Slim Lápiz De Ojos Lavender Shimmer 1,2g In stock Price — for partners → IDC INSTITUTE Idc Institute Idc Magic Studio Rules Liquid Eyeshadows In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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