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Eye makeup

3940 products

Tom Ford, Extreme, Extreme Volume, Mascara, 01, Raven, 8 ml Tom Ford Tom Ford, Extreme, Extreme Volume, Mascara, 01, Raven, 8 ml In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Yes To Sequins, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Yes To Sequins, Refill, 1.5 g In stock Price — for partners → MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Emerald Cut, Refill, 1.5 g MAC MAC, Dazzleshadow Extreme Pro Pallete, Eyeshadow Compact, Emerald Cut, Refill, 1.5 g In stock Price — for partners → Christian Dior Diorshow 5 Couleurs Longwear Creamy Powder Eyeshadow Palette - # 183 Plum Tutu 7g|0.24oz Christian Dior Christian Dior Diorshow 5 Couleurs Longwear Creamy Powder Eyeshadow Palette - # 183 Plum Tutu 7g|0.24oz In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 743, Rose Tulle, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 743, Rose Tulle, 5 Shades, 7 g In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 649, Nude Dress, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 649, Nude Dress, 5 Shades, 7 g In stock Price — for partners → Christian Dior, Diorshow, Waterproof, Mascara, 090, Noir, 11.5 ml Christian Dior Christian Dior, Diorshow, Waterproof, Mascara, 090, Noir, 11.5 ml In stock Price — for partners → Christian Dior, Forever Skin Correct, Under-Eye Concealer Pen, 1.5N, Neutral, 11 ml Christian Dior Christian Dior, Forever Skin Correct, Under-Eye Concealer Pen, 1.5N, Neutral, 11 ml In stock Price — for partners → Nyx, Pro Fix Stick Correcting, Under-Eye Concealer Pen, 0.6, Brick Red, 10 g NYX Professional Makeup Nyx, Pro Fix Stick Correcting, Under-Eye Concealer Pen, 0.6, Brick Red, 10 g In stock Price — for partners → Max Factor, Kohl Kajal, Kohl Kajal Eyeliner, 003, Toffee, 0.35 g Max Factor Max Factor, Kohl Kajal, Kohl Kajal Eyeliner, 003, Toffee, 0.35 g In stock Price — for partners → La Perla, Volumizing, Volumizing, Mascara, 102, Rich Brown, 7.2 ml LA PERLA La Perla, Volumizing, Volumizing, Mascara, 102, Rich Brown, 7.2 ml In stock Price — for partners → Fenty Beauty, Bright Fix, Vegan, Brightening, Eye Cream Concealer, 16, Coffee, 25 ml Fenty Beauty Fenty Beauty, Bright Fix, Vegan, Brightening, Eye Cream Concealer, 16, Coffee, 25 ml In stock Price — for partners → MAC, Pro, Eyeshadow Powder, Antiqued, 1.3 g MAC MAC, Pro, Eyeshadow Powder, Antiqued, 1.3 g In stock Price — for partners → IsaDora, Eye Pencil Sharpener, Black IsaDora IsaDora, Eye Pencil Sharpener, Black In stock Price — for partners → Byredo, 02 Blender Brush, Blender Brush, Eyeshadow Brush Byredo Byredo, 02 Blender Brush, Blender Brush, Eyeshadow Brush In stock Price — for partners → Beauty Blvd, Stardust Supernova, Loose Glitter Eyeshadow, 75 g BeautyBLVD Beauty Blvd, Stardust Supernova, Loose Glitter Eyeshadow, 75 g In stock Price — for partners → Gosh, Metal Eyes, Gel Pencil Eyeliner, 005, Turquoise, 1.2 g Gosh Gosh, Metal Eyes, Gel Pencil Eyeliner, 005, Turquoise, 1.2 g In stock Price — for partners → Gosh, Eyedentity, Eyeshadow Palette, 006, Be Harmless, 9 Shades, 8 g Gosh Gosh, Eyedentity, Eyeshadow Palette, 006, Be Harmless, 9 Shades, 8 g In stock Price — for partners → Gosh, Catchy Eyes Drama, Lash Defining, Mascara, 001, Extreme Black, 10 ml Gosh Gosh, Catchy Eyes Drama, Lash Defining, Mascara, 001, Extreme Black, 10 ml In stock Price — for partners → Gosh, Boombastic Crazy, Volume, Mascara, 005, Chocolate Brown, 13 ml Gosh Gosh, Boombastic Crazy, Volume, Mascara, 005, Chocolate Brown, 13 ml In stock Price — for partners → Gosh, Gosh, Liquid Eyeliner, 01, Black, 2.5 ml Gosh Gosh, Gosh, Liquid Eyeliner, 01, Black, 2.5 ml In stock Price — for partners → Gosh, Eyeliner Pencil, Pure vegan, Eyeliner, Matte, Liquid Eyeliner, 002, Matt Black, 1.2 g Gosh Gosh, Eyeliner Pencil, Pure vegan, Eyeliner, Matte, Liquid Eyeliner, 002, Matt Black, 1.2 g In stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, Classic Grey, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, Classic Grey, 1.2 g In stock Price — for partners → Gosh, Eye Bright N, Brightening & Concealing, Under-Eye Concealer Pen, 001, Adjusting Skin, 12 ml Gosh Gosh, Eye Bright N, Brightening & Concealing, Under-Eye Concealer Pen, 001, Adjusting Skin, 12 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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