LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3940 products

Rodial, Glamolash, Volumizing, Mascara, Black, 13 ml RODIAL Rodial, Glamolash, Volumizing, Mascara, Black, 13 ml In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 673, Red Tartan, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 673, Red Tartan, 5 Shades, 7 g In stock Price — for partners → Diego Dalla Palma, MyPushUpToy, Eyelash Primer, 13 ml Diego Dalla Palma Diego Dalla Palma, MyPushUpToy, Eyelash Primer, 13 ml In stock Price — for partners → Essence, Lash Princess, Volumizing & Lengthening, Eyelash Primer, 12 ml Essence Essence, Lash Princess, Volumizing & Lengthening, Eyelash Primer, 12 ml In stock Price — for partners → L'Oreal Paris, Volume Million Lashes, Mascara, Extra Black, 9 ml L'Oréal Paris L'Oreal Paris, Volume Million Lashes, Mascara, Extra Black, 9 ml In stock Price — for partners → L'Oreal Paris, SuperLiner Perfect Slim, Waterproof, Gel Pencil Eyeliner, 01, Black, 2 ml L'Oréal Paris L'Oreal Paris, SuperLiner Perfect Slim, Waterproof, Gel Pencil Eyeliner, 01, Black, 2 ml In stock Price — for partners → Eveline Cosmetics, Variete, Full volume, Mascara, Black, 10 ml Eveline Cosmetics Eveline Cosmetics, Variete, Full volume, Mascara, Black, 10 ml In stock Price — for partners → Eveline Cosmetics, Variete, Sparkling, Liquid Eyeliner, 04, Silver Dust, 4 ml Eveline Cosmetics Eveline Cosmetics, Variete, Sparkling, Liquid Eyeliner, 04, Silver Dust, 4 ml In stock Price — for partners → Eveline Cosmetics, Choco Glamour, Matte, Liquid Eyeshadow, 05, 6.5 ml Eveline Cosmetics Eveline Cosmetics, Choco Glamour, Matte, Liquid Eyeshadow, 05, 6.5 ml In stock Price — for partners → Diego Dalla Palma, Stay On Me, Waterproof, Gel Pencil Eyeliner, 31, 1.2 g Diego Dalla Palma Diego Dalla Palma, Stay On Me, Waterproof, Gel Pencil Eyeliner, 31, 1.2 g In stock Price — for partners → Gosh, Intense, Gel Pencil Eyeliner, 03, Brown, 1 ml Gosh Gosh, Intense, Gel Pencil Eyeliner, 03, Brown, 1 ml In stock Price — for partners → Gosh, Velvet Touch, Colour, Gel Pencil Eyeliner, 017, Rebellious Brown, 1.2 g Gosh Gosh, Velvet Touch, Colour, Gel Pencil Eyeliner, 017, Rebellious Brown, 1.2 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 154, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 154, 3 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 158, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 158, 3 g In stock Price — for partners → Wibo, Romantic Lashes, Volumizing, Mascara, Black, 8 ml Wibo Wibo, Romantic Lashes, Volumizing, Mascara, Black, 8 ml In stock Price — for partners → Wibo, Extreme Lashes, Volume, Mascara, Black, 8 ml Wibo Wibo, Extreme Lashes, Volume, Mascara, Black, 8 ml In stock Price — for partners → Gosh, Boombastic Crazy, Volume, Mascara, 002, Crazy Blue, 13 ml Gosh Gosh, Boombastic Crazy, Volume, Mascara, 002, Crazy Blue, 13 ml In stock Price — for partners → Gosh, Boombastic Crazy, Volumizing, Mascara, 007, Green, 13 ml Gosh Gosh, Boombastic Crazy, Volumizing, Mascara, 007, Green, 13 ml In stock Price — for partners → Wibo, Claret, Liquid Eyeliner, Black, 4 g Wibo Wibo, Claret, Liquid Eyeliner, Black, 4 g In stock Price — for partners → Wibo, Naughty Nut, Liquid Eyeliner, 4 g Wibo Wibo, Naughty Nut, Liquid Eyeliner, 4 g In stock Price — for partners → Wibo, Incredible, Eyeliner, Matte, Kajal Eye Pencil, 01, Purple, 0.5 g Wibo Wibo, Incredible, Eyeliner, Matte, Kajal Eye Pencil, 01, Purple, 0.5 g In stock Price — for partners → Wibo, Incredible, Eyeliner, Matte, Kajal Eye Pencil, 03, Brown, 0.5 g Wibo Wibo, Incredible, Eyeliner, Matte, Kajal Eye Pencil, 03, Brown, 0.5 g In stock Price — for partners → Eveline Cosmetics, Variete, Double-Ended, Gel Eyeliner, Ultra Black Eveline Cosmetics Eveline Cosmetics, Variete, Double-Ended, Gel Eyeliner, Ultra Black In stock Price — for partners → Diego Dalla Palma, MyToyBoy, Precise, Gel Eyeliner, 51, Black, 0.5 g Diego Dalla Palma Diego Dalla Palma, MyToyBoy, Precise, Gel Eyeliner, 51, Black, 0.5 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.