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Eye makeup

3940 products

Catrice, Hyper Lash, Mascara, 030, Burgundy Bliss, 11 ml Catrice Catrice, Hyper Lash, Mascara, 030, Burgundy Bliss, 11 ml In stock Price — for partners → Catrice, Lashes To Kill, Waterproof, Volume, Mascara, Black, 10 ml Catrice Catrice, Lashes To Kill, Waterproof, Volume, Mascara, Black, 10 ml In stock Price — for partners → Essence, Eyeliner Pen, Liquid Eyeliner, 020, Brown, 1 ml Essence Essence, Eyeliner Pen, Liquid Eyeliner, 020, Brown, 1 ml In stock Price — for partners → Essence, Quick Wing!, Double-sided, Matte, Liquid Eyeliner, 01, Black, 3.5 ml Essence Essence, Quick Wing!, Double-sided, Matte, Liquid Eyeliner, 01, Black, 3.5 ml In stock Price — for partners → Catrice, 24h Brush Liner, Waterproof, Brush, Matte, Liquid Eyeliner, 010, Ultra Black, 3 ml Catrice Catrice, 24h Brush Liner, Waterproof, Brush, Matte, Liquid Eyeliner, 010, Ultra Black, 3 ml In stock Price — for partners → Catrice, Ink Eyeliner, Matte, Liquid Eyeliner, 010, Black, 1.7 ml Catrice Catrice, Ink Eyeliner, Matte, Liquid Eyeliner, 010, Black, 1.7 ml In stock Price — for partners → Catrice, It's Easy Tattoo, Waterproof, Liquid Eyeliner, 010, Black, 1 ml Catrice Catrice, It's Easy Tattoo, Waterproof, Liquid Eyeliner, 010, Black, 1 ml In stock Price — for partners → Catrice, Ink Eyeliner, Waterproof, Precision, Matte, Liquid Eyeliner, 010, Stay in Black, 1.7 ml Catrice Catrice, Ink Eyeliner, Waterproof, Precision, Matte, Liquid Eyeliner, 010, Stay in Black, 1.7 ml In stock Price — for partners → Catrice, Eye Pencil Sharpener Catrice Catrice, Eye Pencil Sharpener In stock Price — for partners → Essence, Essence, Crayon, Kajal Eye Pencil, 29, Rain Forest, 1 g Essence Essence, Essence, Crayon, Kajal Eye Pencil, 29, Rain Forest, 1 g In stock Price — for partners → Essence, Essence, Kajal Eye Pencil, 15, Behind The Scenes, 1 g Essence Essence, Essence, Kajal Eye Pencil, 15, Behind The Scenes, 1 g In stock Price — for partners → Essence, Essence, Kajal Eye Pencil, 25, Feel The Mari-Time, 1 g Essence Essence, Essence, Kajal Eye Pencil, 25, Feel The Mari-Time, 1 g In stock Price — for partners → Catrice, Khol, Waterproof, Kajal Eye Pencil, 090, La La Lavender, 0.78 g Catrice Catrice, Khol, Waterproof, Kajal Eye Pencil, 090, La La Lavender, 0.78 g In stock Price — for partners → Catrice, Khol, Waterproof, Kajal Eye Pencil, 070, Turquoise Sense, 0.78 g Catrice Catrice, Khol, Waterproof, Kajal Eye Pencil, 070, Turquoise Sense, 0.78 g In stock Price — for partners → Catrice, Khol, Waterproof, Kajal Eye Pencil, 030, Homey Grey, 0.78 g Catrice Catrice, Khol, Waterproof, Kajal Eye Pencil, 030, Homey Grey, 0.78 g In stock Price — for partners → Essence, Soft Touch Duo, Eyeshadow Compact, 04, Mocha Muse, 1.8 g Essence Essence, Soft Touch Duo, Eyeshadow Compact, 04, Mocha Muse, 1.8 g In stock Price — for partners → Essence, Essence, Metallic, Cream Eyeshadow, 03, Oyster, 5 g Essence Essence, Essence, Metallic, Cream Eyeshadow, 03, Oyster, 5 g In stock Price — for partners → Essence, Essence, Cream Eyeshadow, 01, Rose, 5 g Essence Essence, Essence, Cream Eyeshadow, 01, Rose, 5 g In stock Price — for partners → Catrice, Metallic Spark, Brilliant, Cream Eyeshadow, 010, Champagne Chic, 4 g Catrice Catrice, Metallic Spark, Brilliant, Cream Eyeshadow, 010, Champagne Chic, 4 g In stock Price — for partners → Catrice, Metallic Spark, Sparkling, Cream Eyeshadow, 020, Diamond Dust, 4 g Catrice Catrice, Metallic Spark, Sparkling, Cream Eyeshadow, 020, Diamond Dust, 4 g In stock Price — for partners → Catrice, Under Eye Brightener, Brightening, Eye Cream Concealer, 010, Light Rose, 10 ml Catrice Catrice, Under Eye Brightener, Brightening, Eye Cream Concealer, 010, Light Rose, 10 ml In stock Price — for partners → Catrice, Under Eye Brightener, Awaken, Eye Cream Concealer, 020, Warm Nude, 4.2 g Catrice Catrice, Under Eye Brightener, Awaken, Eye Cream Concealer, 020, Warm Nude, 4.2 g In stock Price — for partners → Catrice, Under Eye Brightener, Brightening, Eye Cream Concealer, 020, Warm Nude, 10 ml Catrice Catrice, Under Eye Brightener, Brightening, Eye Cream Concealer, 020, Warm Nude, 10 ml In stock Price — for partners → Makeup Revolution, REVOLUTION, Angled Cut, Gel Eyeliner, Black, 3 g Makeup Revolution Makeup Revolution, REVOLUTION, Angled Cut, Gel Eyeliner, Black, 3 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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