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Eye makeup

3940 products

Clarins, Ombre 4 Colour, Eyeshadow Palette, 01, Fairy Tale, 4, 4.2 g Clarins Clarins, Ombre 4 Colour, Eyeshadow Palette, 01, Fairy Tale, 4, 4.2 g In stock Price — for partners → Makeup Revolution, The True Icon, Eyeshadow Palette, 12 Shades, 8 g Makeup Revolution Makeup Revolution, The True Icon, Eyeshadow Palette, 12 Shades, 8 g In stock Price — for partners → Makeup Revolution, The Eternal Icon Green, Eyeshadow Palette, 12 Shades, 8 g Makeup Revolution Makeup Revolution, The Eternal Icon Green, Eyeshadow Palette, 12 Shades, 8 g In stock Price — for partners → Pupa Made To Last Waterproof Eyeshadow #008 Pool Blu Pupa Milano Pupa Made To Last Waterproof Eyeshadow #008 Pool Blu In stock Price — for partners → Shiseido Micro Liner Ink (01 Black) 0.08 g Shiseido Shiseido Micro Liner Ink (01 Black) 0.08 g In stock Price — for partners → Off-White, Imprint Jet, Precision, Gel Pencil Eyeliner, Black, 2 g Off-White Off-White, Imprint Jet, Precision, Gel Pencil Eyeliner, Black, 2 g In stock Price — for partners → Off-White, Imprint Ludid, Precision, Gel Pencil Eyeliner, Green, 2 g Off-White Off-White, Imprint Ludid, Precision, Gel Pencil Eyeliner, Green, 2 g In stock Price — for partners → Off-White, Imprint Maze, Precision, Gel Pencil Eyeliner, Purpule, 2 g Off-White Off-White, Imprint Maze, Precision, Gel Pencil Eyeliner, Purpule, 2 g In stock Price — for partners → Off-White, Imprint Mystic, Precision, Gel Pencil Eyeliner, Fuchsia, 2 g Off-White Off-White, Imprint Mystic, Precision, Gel Pencil Eyeliner, Fuchsia, 2 g In stock Price — for partners → Off-White, Imprint Sea, Precision, Gel Pencil Eyeliner, Turquoise, 2 g Off-White Off-White, Imprint Sea, Precision, Gel Pencil Eyeliner, Turquoise, 2 g In stock Price — for partners → Off-White, Imprint Spirit, Precision, Gel Pencil Eyeliner, Cement, 2 g Off-White Off-White, Imprint Spirit, Precision, Gel Pencil Eyeliner, Cement, 2 g In stock Price — for partners → Off-White, Imprint Zone, Precision, Gel Pencil Eyeliner, Lime, 2 g Off-White Off-White, Imprint Zone, Precision, Gel Pencil Eyeliner, Lime, 2 g In stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Cooper Field, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Cooper Field, 1.2 g In stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Mint Green, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Mint Green, 1.2 g In stock Price — for partners → MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Yule Never Know Purple, 1.2 g MAC MAC, Powerpoint, Precise, Color Liner, Gel Pencil Eyeliner, Yule Never Know Purple, 1.2 g In stock Price — for partners → L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 316, Indefinite Blue, 10 g L'Oréal Paris L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 316, Indefinite Blue, 10 g In stock Price — for partners → L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 314, Rebel Blue, 10 g L'Oréal Paris L'Oreal Paris, Infaillible 24H , Waterproof, Contour, Gel Pencil Eyeliner, 314, Rebel Blue, 10 g In stock Price — for partners → Kat Von D, Tattoo, Gel Pencil Eyeliner, Madder Red, 0.5 g Kat Von D Kat Von D, Tattoo, Gel Pencil Eyeliner, Madder Red, 0.5 g In stock Price — for partners → IsaDora, Fine Liner, Retractable, Gel Pencil Eyeliner, 01, Carbon Black, 1.1 ml IsaDora IsaDora, Fine Liner, Retractable, Gel Pencil Eyeliner, 01, Carbon Black, 1.1 ml In stock Price — for partners → Gosh, Velvet Touch, Gel Pencil Eyeliner, 026, Woody, 1.2 g Gosh Gosh, Velvet Touch, Gel Pencil Eyeliner, 026, Woody, 1.2 g In stock Price — for partners → Gosh, Gosh, Matte, Gel Pencil Eyeliner, 019, Dusty Violet, 1.2 g Gosh Gosh, Gosh, Matte, Gel Pencil Eyeliner, 019, Dusty Violet, 1.2 g In stock Price — for partners → Gosh, Velvet Touch, Eye Liner, Gel Pencil Eyeliner, 011, Sky High, 1.2 g Gosh Gosh, Velvet Touch, Eye Liner, Gel Pencil Eyeliner, 011, Sky High, 1.2 g In stock Price — for partners → Gosh, Infinity, Double, Gel Pencil Eyeliner, 002, Carbon Black, 1.2 g Gosh Gosh, Infinity, Double, Gel Pencil Eyeliner, 002, Carbon Black, 1.2 g In stock Price — for partners → Gosh, Intense, High Definition, Gel Pencil Eyeliner, 01, Black, 1 ml Gosh Gosh, Intense, High Definition, Gel Pencil Eyeliner, 01, Black, 1 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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