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Eye makeup

3940 products

Shiseido, Microliner Ink, Gel Pencil Eyeliner, 010, Burgundy, 0.08 g Shiseido Shiseido, Microliner Ink, Gel Pencil Eyeliner, 010, Burgundy, 0.08 g In stock Price — for partners → Shiseido, Micro Liner INK, Gel Pencil Eyeliner, 09 Violet, 0.08 g Shiseido Shiseido, Micro Liner INK, Gel Pencil Eyeliner, 09 Violet, 0.08 g In stock Price — for partners → Shiseido, Micro Liner INK, Gel Pencil Eyeliner, 06, Yellow, 0.08 g Shiseido Shiseido, Micro Liner INK, Gel Pencil Eyeliner, 06, Yellow, 0.08 g In stock Price — for partners → Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 860, Midnight Mystery, 1.2 g Revlon Professional Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 860, Midnight Mystery, 1.2 g In stock Price — for partners → Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 861, Mighty Mocha, 1.2 g Revlon Professional Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 861, Mighty Mocha, 1.2 g In stock Price — for partners → Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 863, Righteous Rum, 1.2 g Revlon Professional Revlon, So Fierce, Blending, Gel Pencil Eyeliner, 863, Righteous Rum, 1.2 g In stock Price — for partners → Revlon, So Fierce, Blending, Gel Pencil Eyeliner, Nr. 862, Royal Rules, 1.2 g Revlon Professional Revlon, So Fierce, Blending, Gel Pencil Eyeliner, Nr. 862, Royal Rules, 1.2 g In stock Price — for partners → Origins, Eye Defining, Double, Gel Pencil Eyeliner, 03, Cocoa, 1.08 g Origins Origins, Eye Defining, Double, Gel Pencil Eyeliner, 03, Cocoa, 1.08 g In stock Price — for partners → Off-White, Imprint Amberdoues, Precision, Gel Pencil Eyeliner, Orange, 2 g Off-White Off-White, Imprint Amberdoues, Precision, Gel Pencil Eyeliner, Orange, 2 g In stock Price — for partners → Off-White, Imprint Drill, Precision, Gel Pencil Eyeliner, Brown, 2 g Off-White Off-White, Imprint Drill, Precision, Gel Pencil Eyeliner, Brown, 2 g In stock Price — for partners → Off-White, Imprint Fern, Precision, Gel Pencil Eyeliner, Petrol Green, 2 g Off-White Off-White, Imprint Fern, Precision, Gel Pencil Eyeliner, Petrol Green, 2 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 156, 3 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Eyeshadow Palette, 156, 3 g In stock Price — for partners → Cle de Peau Beaute, Eye Color Quad, Eyeshadow Palette, 4, Refill, 4 Shades, 6 g Cle de Peau Beaute Cle de Peau Beaute, Eye Color Quad, Eyeshadow Palette, 4, Refill, 4 Shades, 6 g In stock Price — for partners → Cle de Peau Beaute, Eye Color Quad, Eyeshadow Palette, 3, Refill, 4 Shades, 6 g Cle de Peau Beaute Cle de Peau Beaute, Eye Color Quad, Eyeshadow Palette, 3, Refill, 4 Shades, 6 g In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 689, Mitzah, 5 Shades, 7 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 689, Mitzah, 5 Shades, 7 g In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Palette, 043, Night Walk, 5 Shades, 4 g Christian Dior Christian Dior, Diorshow, Eyeshadow Palette, 043, Night Walk, 5 Shades, 4 g In stock Price — for partners → Christian Dior, Backstage, Eyeshadow Palette, 003, Amber Neutrals, 9 Shades, 10 g Christian Dior Christian Dior, Backstage, Eyeshadow Palette, 003, Amber Neutrals, 9 Shades, 10 g In stock Price — for partners → Byredo, Byredo, Eyeshadow Palette, Syren, 5 Shades, 8 g Byredo Byredo, Byredo, Eyeshadow Palette, Syren, 5 Shades, 8 g In stock Price — for partners → Buxom, Straight Up, Eyeshadow Palette, 5 Shades, 6.5 g Buxom Buxom, Straight Up, Eyeshadow Palette, 5 Shades, 6.5 g In stock Price — for partners → Buxom, Dolly's Glam Getaway, Eyeshadow Palette, 6 Shades, 7.2 g Buxom Buxom, Dolly's Glam Getaway, Eyeshadow Palette, 6 Shades, 7.2 g In stock Price — for partners → Almay, Shadow Quad, Eyeshadow Palette, 220, 4 Shades, 3.5 g Almay Almay, Shadow Quad, Eyeshadow Palette, 220, 4 Shades, 3.5 g In stock Price — for partners → Almay, Shadow Quad, Eyeshadow Palette, 190, Unapologetic, 4 Shades, 3.5 g Almay Almay, Shadow Quad, Eyeshadow Palette, 190, Unapologetic, 4 Shades, 3.5 g In stock Price — for partners → Almay, Shadow Quad, Eyeshadow Palette, 170, Individualist, 4 Shades, 3.5 g Almay Almay, Shadow Quad, Eyeshadow Palette, 170, Individualist, 4 Shades, 3.5 g In stock Price — for partners → Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Dark, 9 Shades, 8.1 g Makeup Revolution Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Dark, 9 Shades, 8.1 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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