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Eye makeup

3940 products

Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Dark, 9 Shades, 8.1 g Makeup Revolution Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Dark, 9 Shades, 8.1 g In stock Price — for partners → Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Light, 9 Shades, 8.1 g Makeup Revolution Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Light, 9 Shades, 8.1 g In stock Price — for partners → Makeup Revolution, The Reloaded, Eyeshadow Palette, Velvet Rose, 15 Shades, 16.5 g Makeup Revolution Makeup Revolution, The Reloaded, Eyeshadow Palette, Velvet Rose, 15 Shades, 16.5 g In stock Price — for partners → Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Medium, 8.1 g Makeup Revolution Makeup Revolution, Ultimate Nudes, Eyeshadow Palette, Medium, 8.1 g In stock Price — for partners → Makeup Revolution, Ultimate Eye Look, Eyeshadow Palette, Party Ready, 11 g Makeup Revolution Makeup Revolution, Ultimate Eye Look, Eyeshadow Palette, Party Ready, 11 g In stock Price — for partners → Makeup Revolution, Euphoric Foil Palette, Eyeshadow Palette, House Of Fun, 25 g Makeup Revolution Makeup Revolution, Euphoric Foil Palette, Eyeshadow Palette, House Of Fun, 25 g In stock Price — for partners → Makeup Revolution, I Heart, Eyeshadow Palette, Caramel Nudes Chocolate, 18 Shades, 18 g Makeup Revolution Makeup Revolution, I Heart, Eyeshadow Palette, Caramel Nudes Chocolate, 18 Shades, 18 g In stock Price — for partners → MAC, Connect In Colour, Eyeshadow Palette, Hi-Fi Colour, 12 Shades, 12.2 g MAC MAC, Connect In Colour, Eyeshadow Palette, Hi-Fi Colour, 12 Shades, 12.2 g In stock Price — for partners → MAC, Surprise Eyes, Eyeshadow Palette, Rich Purple, 8.4 g MAC MAC, Surprise Eyes, Eyeshadow Palette, Rich Purple, 8.4 g In stock Price — for partners → MAC, Surprise Eyes, Eyeshadow Palette, Warm, 8.4 g MAC MAC, Surprise Eyes, Eyeshadow Palette, Warm, 8.4 g In stock Price — for partners → Kat Von D, Planet Fanatic, Eyeshadow Palette, 14 Shades, 18.2 g Kat Von D Kat Von D, Planet Fanatic, Eyeshadow Palette, 14 Shades, 18.2 g In stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Palette, J-Ffc Inglot Inglot, Jennifer Lopez, Eyeshadow Palette, J-Ffc In stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs5 Inglot Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs5 In stock Price — for partners → Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs2 Inglot Inglot, Jennifer Lopez, Eyeshadow Palette, J-Fs2 In stock Price — for partners → I Heart Revolution, Mini Chocolate, Eyeshadow Palette, White Vanilla Cream, 5 Shades, 5.5 g I Heart Revolution I Heart Revolution, Mini Chocolate, Eyeshadow Palette, White Vanilla Cream, 5 Shades, 5.5 g In stock Price — for partners → Wet n Wild, Color Icon, Eyeshadow Palette, E7371, Poster Child, 8 Shades, 6 g Wet n Wild Wet n Wild, Color Icon, Eyeshadow Palette, E7371, Poster Child, 8 Shades, 6 g In stock Price — for partners → Wet n Wild, Color Icon, Eyeshadow Palette, E3931, Floral Values, 5 Shades, 6 g Wet n Wild Wet n Wild, Color Icon, Eyeshadow Palette, E3931, Floral Values, 5 Shades, 6 g In stock Price — for partners → Wet n Wild, Color Icon, Eyeshadow Palette, E3911, Art In The Streets, 5 Shades, 6 g Wet n Wild Wet n Wild, Color Icon, Eyeshadow Palette, E3911, Art In The Streets, 5 Shades, 6 g In stock Price — for partners → Urban Decay, Naked, Eyeshadow Palette, 6 Shades, 6 g Urban Decay Urban Decay, Naked, Eyeshadow Palette, 6 Shades, 6 g In stock Price — for partners → Sleek MakeUP, I Divine, Eyeshadow Palette, Carnage Mineral, 9 g Sleek MakeUP Sleek MakeUP, I Divine, Eyeshadow Palette, Carnage Mineral, 9 g In stock Price — for partners → Shiseido, Luminizing Satin, Eyeshadow Palette, Gr716, 3 Shades, 3 g Shiseido Shiseido, Luminizing Satin, Eyeshadow Palette, Gr716, 3 Shades, 3 g In stock Price — for partners → Revolution Pro, Glam, Eyeshadow Palette, I'm Everything Burnt Nude, 5 Shades, 5.5 g Revolution Pro Revolution Pro, Glam, Eyeshadow Palette, I'm Everything Burnt Nude, 5 Shades, 5.5 g In stock Price — for partners → Revlon, Color Stay Looks Book, Eyeshadow Palette, 930, Maverick, 3.4 g Revlon Professional Revlon, Color Stay Looks Book, Eyeshadow Palette, 930, Maverick, 3.4 g In stock Price — for partners → Revlon, Color Stay Looks Book, Eyeshadow Palette, 920, Enigma, 3.4 g Revlon Professional Revlon, Color Stay Looks Book, Eyeshadow Palette, 920, Enigma, 3.4 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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