Eye makeup

3960 products

Rachel Couture, All About Hue, Shimmering, Eye Palette, 16, 25.6 g Rachel Couture Rachel Couture, All About Hue, Shimmering, Eye Palette, 16, 25.6 g In stock Price — for partners → Gosh, Lash Lift, Lash Lift, Mascara, 001, Extreme Black, 8 ml Gosh Gosh, Lash Lift, Lash Lift, Mascara, 001, Extreme Black, 8 ml In stock Price — for partners → Gosh, Boombastic Crazy, Vegan, Length and Volume, Mascara, 006, Dusty Violet, 13 ml Gosh Gosh, Boombastic Crazy, Vegan, Length and Volume, Mascara, 006, Dusty Violet, 13 ml In stock Price — for partners → Gosh, My Favorite, Lash Defining, Mascara, 002, Carbon Black, 10 ml Gosh Gosh, My Favorite, Lash Defining, Mascara, 002, Carbon Black, 10 ml In stock Price — for partners → Gosh, Boombastic Crazy, Volumizing, Mascara, 001, Extreme Black, 13 ml Gosh Gosh, Boombastic Crazy, Volumizing, Mascara, 001, Extreme Black, 13 ml In stock Price — for partners → Gosh, Boombastic XXL, Volumizing, Mascara, Black, 10 ml Gosh Gosh, Boombastic XXL, Volumizing, Mascara, Black, 10 ml In stock Price — for partners → Diego Dalla Palma, Gogo, Volumizing, Mascara, Black, 11 ml Diego Dalla Palma Diego Dalla Palma, Gogo, Volumizing, Mascara, Black, 11 ml In stock Price — for partners → Diego Dalla Palma, Ciglione - Lash Booster, Lemon & Olive Leaf Extract, Extra Volume, Mascara, 112, Brown, 11 ml Diego Dalla Palma Diego Dalla Palma, Ciglione - Lash Booster, Lemon & Olive Leaf Extract, Extra Volume, Mascara, 112, Brown, 11 ml In stock Price — for partners → Diego Dalla Palma, Extended, Mascara, 131, Black, 12 ml Diego Dalla Palma Diego Dalla Palma, Extended, Mascara, 131, Black, 12 ml In stock Price — for partners → Deborah, My Power, Volumizing, Mascara, Extra Black, 14 ml Deborah Milano Deborah, My Power, Volumizing, Mascara, Extra Black, 14 ml In stock Price — for partners → Deborah, My Power, Volumizing, Mascara, Extra Black, 14 ml Deborah Milano Deborah, My Power, Volumizing, Mascara, Extra Black, 14 ml In stock Price — for partners → Covergirl, Plumpify, Lifting, Mascara, Black Brown, 13.1 ml Covergirl Covergirl, Plumpify, Lifting, Mascara, Black Brown, 13.1 ml In stock Price — for partners → Christian Dior, Diorshow, Extra Volume, Mascara, Nr. 288, Blue, 10 ml Christian Dior Christian Dior, Diorshow, Extra Volume, Mascara, Nr. 288, Blue, 10 ml In stock Price — for partners → Byredo, Tears In Rain, Lash-lifting, Mascara, Black, 14 ml Byredo Byredo, Tears In Rain, Lash-lifting, Mascara, Black, 14 ml In stock Price — for partners → Bjork, Tamja Flyaway Tamer, Mascara, 20 ml Bjork Bjork, Tamja Flyaway Tamer, Mascara, 20 ml In stock Price — for partners → Bel London, Fat Brush, Volumizing, Mascara, Intense Black, 13.5 ml Bel London Bel London, Fat Brush, Volumizing, Mascara, Intense Black, 13.5 ml In stock Price — for partners → Bel London, Big Lash, Volumizing & Lengthening, Mascara, Intense Black, 13.5 ml Bel London Bel London, Big Lash, Volumizing & Lengthening, Mascara, Intense Black, 13.5 ml In stock Price — for partners → Le Rouge Francais, Le Rouge Francais, Liquid Eyeliner, 520, Le Bleu Orion, 5 ml Le Rouge Francais Le Rouge Francais, Le Rouge Francais, Liquid Eyeliner, 520, Le Bleu Orion, 5 ml In stock Price — for partners → La Perla, La Perla, Liquid Eyeliner, Deep Red, 4.5 ml LA PERLA La Perla, La Perla, Liquid Eyeliner, Deep Red, 4.5 ml In stock Price — for partners → La Perla, La Perla, Liquid Eyeliner, Deep Black, 4.5 ml LA PERLA La Perla, La Perla, Liquid Eyeliner, Deep Black, 4.5 ml In stock Price — for partners → La Perla, La Perla, Liquid Eyeliner, True Blue, 4.5 ml LA PERLA La Perla, La Perla, Liquid Eyeliner, True Blue, 4.5 ml In stock Price — for partners → IsaDora, Twin Tip, Liquid Eyeliner, 52, Carbon Black, 1 ml IsaDora IsaDora, Twin Tip, Liquid Eyeliner, 52, Carbon Black, 1 ml In stock Price — for partners → Gosh, Slanted Pro, Liquid Eyeliner, 002, Matte Black, 3 ml Gosh Gosh, Slanted Pro, Liquid Eyeliner, 002, Matte Black, 3 ml In stock Price — for partners → Givenchy, Disturbia, Precision, Liquid Eyeliner, 01, Black, 1.5 ml Givenchy Givenchy, Disturbia, Precision, Liquid Eyeliner, 01, Black, 1.5 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.