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Eye makeup

3960 products

Pupa, Wing Liner, Liquid Eyeliner, Black, 1 ml Pupa Milano Pupa, Wing Liner, Liquid Eyeliner, Black, 1 ml In stock Price — for partners → Shiseido, Micro Liner INK, Eyeliner Pencil, Liquid Eyeliner, 08, Teal, 0.08 g Shiseido Shiseido, Micro Liner INK, Eyeliner Pencil, Liquid Eyeliner, 08, Teal, 0.08 g In stock Price — for partners → Tom Ford, Tom Ford, Liquid Eyeliner, Ba, 7 ml Tom Ford Tom Ford, Tom Ford, Liquid Eyeliner, Ba, 7 ml In stock Price — for partners → Urban Decay, Razor Sharp, Waterproof, Liquid, Liquid Eyeliner, Intergalactic, 2.3 ml Urban Decay Urban Decay, Razor Sharp, Waterproof, Liquid, Liquid Eyeliner, Intergalactic, 2.3 ml In stock Price — for partners → Nouba, Gleaming, Waterproof, Liquid Eyeliner, 14, 4 ml Nouba Nouba, Gleaming, Waterproof, Liquid Eyeliner, 14, 4 ml In stock Price — for partners → Shu Uemura, Matte 53, Eye Liner, Kajal Eye Pencil, 53, Pastel Mint, 1.2 g Shu-Uemura Shu Uemura, Matte 53, Eye Liner, Kajal Eye Pencil, 53, Pastel Mint, 1.2 g In stock Price — for partners → Lottie London, Am To Pm, Kohl-gel, Long-Lasting, Kajal Eye Pencil, LKP006, Sunburst, 1.1 g Lottie London Lottie London, Am To Pm, Kohl-gel, Long-Lasting, Kajal Eye Pencil, LKP006, Sunburst, 1.1 g In stock Price — for partners → IsaDora, Colormatic, Retractable, Kajal Eye Pencil, 20, Black, 0.28 g IsaDora IsaDora, Colormatic, Retractable, Kajal Eye Pencil, 20, Black, 0.28 g In stock Price — for partners → Gosh, The Ultimate With A Twist, Allergy Certified, Twist-up, Soft & Precise Line, Kajal Eye Pencil, 07, Carbon Black, 0.4 g Gosh Gosh, The Ultimate With A Twist, Allergy Certified, Twist-up, Soft & Precise Line, Kajal Eye Pencil, 07, Carbon Black, 0.4 g In stock Price — for partners → Revolution Pro, Glam Eye, Eyeshadow Stick, Hypnotic, 11 g Revolution Pro Revolution Pro, Glam Eye, Eyeshadow Stick, Hypnotic, 11 g In stock Price — for partners → Revlon, Color Stay Velour, Eyeshadow Stick, 880, Cordovan, 1.04 g Revlon Professional Revlon, Color Stay Velour, Eyeshadow Stick, 880, Cordovan, 1.04 g In stock Price — for partners → Revlon, Color Stay Velour, Eyeshadow Stick, 878, Cashmere, 1.04 g Revlon Professional Revlon, Color Stay Velour, Eyeshadow Stick, 878, Cashmere, 1.04 g In stock Price — for partners → Revlon, Color Stay Glaze, Eyeshadow Stick, 875, Saphire Glaze, 1.04 g Revlon Professional Revlon, Color Stay Glaze, Eyeshadow Stick, 875, Saphire Glaze, 1.04 g In stock Price — for partners → Revlon, Color Stay Glaze, Eyeshadow Stick, 873, Sequin, 1.04 g Revlon Professional Revlon, Color Stay Glaze, Eyeshadow Stick, 873, Sequin, 1.04 g In stock Price — for partners → Revlon, Color Stay Glaze, Eyeshadow Stick, 871, Luster, 1.04 g Revlon Professional Revlon, Color Stay Glaze, Eyeshadow Stick, 871, Luster, 1.04 g In stock Price — for partners → Nudestix, Magnetic Matte, Eyeshadow Stick, Chocolate, 2.5 g Nudestix Nudestix, Magnetic Matte, Eyeshadow Stick, Chocolate, 2.5 g In stock Price — for partners → Max Factor, Wild Shadow, Eyeshadow Stick, 40, Brazen Gold, 2.3 g Max Factor Max Factor, Wild Shadow, Eyeshadow Stick, 40, Brazen Gold, 2.3 g In stock Price — for partners → Laura Mercier, Flawless Fusion, Eyeshadow Stick, Rose Gold, 1.64 g LAURA MERCIER Laura Mercier, Flawless Fusion, Eyeshadow Stick, Rose Gold, 1.64 g In stock Price — for partners → Laura Mercier, Caviar Stick, Eyeshadow Stick, Nude Rose, 1.64 g LAURA MERCIER Laura Mercier, Caviar Stick, Eyeshadow Stick, Nude Rose, 1.64 g In stock Price — for partners → Estee Lauder, Magic Smoky, Eyeshadow Stick, 07, Pink Charcoal, 1.2 g Estee Lauder Estee Lauder, Magic Smoky, Eyeshadow Stick, 07, Pink Charcoal, 1.2 g In stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 525, Babi, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 525, Babi, 3.5 g In stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 434, La Scene, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 434, La Scene, 3.5 g In stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 517, Chin Of Gold, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 517, Chin Of Gold, 3.5 g In stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 509, Solar Flare, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 509, Solar Flare, 3.5 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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