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Eye makeup

3960 products

Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 509, Solar Flare, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 509, Solar Flare, 3.5 g In stock Price — for partners → Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 580, Ultramagnetic, 3.5 g Byredo Byredo, Colour Stick, Multifunctional, Eyeshadow Stick, 580, Ultramagnetic, 3.5 g In stock Price — for partners → Shiseido, Inkstroke, Gel Eyeliner, Gy902, Empitsu Gray, 4.5 g Shiseido Shiseido, Inkstroke, Gel Eyeliner, Gy902, Empitsu Gray, 4.5 g In stock Price — for partners → Shiseido, Inkstroke, Gel Eyeliner, Bl603, Konai Blue, 4.5 g Shiseido Shiseido, Inkstroke, Gel Eyeliner, Bl603, Konai Blue, 4.5 g In stock Price — for partners → Shiseido, Inkstoke, Gel Eyeliner, VI605, Nasubi Purple, 4.5 g Shiseido Shiseido, Inkstoke, Gel Eyeliner, VI605, Nasubi Purple, 4.5 g In stock Price — for partners → Shiseido, Inkstroke, Gel Eyeliner, Br606, Kuromitsu Brown, 4.5 g Shiseido Shiseido, Inkstroke, Gel Eyeliner, Br606, Kuromitsu Brown, 4.5 g In stock Price — for partners → Shiseido, Instroke, Gel Eyeliner, GR604, Shinrin Green, 8 ml Shiseido Shiseido, Instroke, Gel Eyeliner, GR604, Shinrin Green, 8 ml In stock Price — for partners → Shiseido, Ladies Inkstroke, Contouring, Gel Eyeliner, Blk901, 4.5 g Shiseido Shiseido, Ladies Inkstroke, Contouring, Gel Eyeliner, Blk901, 4.5 g In stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 24, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 24, 5 ml In stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 70, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 70, 5 ml In stock Price — for partners → Nouba, Write and Blend , Contour, Gel Eyeliner, 35, 5 ml Nouba Nouba, Write and Blend , Contour, Gel Eyeliner, 35, 5 ml In stock Price — for partners → Byredo, Technical, Precise, Gel Eyeliner, Black, 1.7 g Byredo Byredo, Technical, Precise, Gel Eyeliner, Black, 1.7 g In stock Price — for partners → Shu Uemura, Eye Shadow, Eyeshadow Compact, 270, Soft Copper, 1.4 g Shu-Uemura Shu Uemura, Eye Shadow, Eyeshadow Compact, 270, Soft Copper, 1.4 g In stock Price — for partners → Shu Uemura, Eye Shadow, Eyeshadow Compact, 815S, Light Beige, 1.4 g Shu-Uemura Shu Uemura, Eye Shadow, Eyeshadow Compact, 815S, Light Beige, 1.4 g In stock Price — for partners → Shu Uemura, Eye Shadow, Talc, Eyeshadow Compact, 128 M, Light Pink, 1.4 g Shu-Uemura Shu Uemura, Eye Shadow, Talc, Eyeshadow Compact, 128 M, Light Pink, 1.4 g In stock Price — for partners → Shu Uemura, Shu Uemura, Eyeshadow Compact, 816, Soft Beige, Refill, 1.4 g Shu-Uemura Shu Uemura, Shu Uemura, Eyeshadow Compact, 816, Soft Beige, Refill, 1.4 g In stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 18, Red, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 18, Red, 2.2 g In stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 11, Pink, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 11, Pink, 2.2 g In stock Price — for partners → Shiseido, Pop PowderGel, Eyeshadow Compact, 13, 2.2 g Shiseido Shiseido, Pop PowderGel, Eyeshadow Compact, 13, 2.2 g In stock Price — for partners → Shiseido, Luminizing Satin, Eyeshadow Compact, Ye306, Solaris, 2 g Shiseido Shiseido, Luminizing Satin, Eyeshadow Compact, Ye306, Solaris, 2 g In stock Price — for partners → Shiseido, Luminizing Satin, Eyeshadow Compact, No.BE202, Caramel Nude, 2 g Shiseido Shiseido, Luminizing Satin, Eyeshadow Compact, No.BE202, Caramel Nude, 2 g In stock Price — for partners → Christian Dior, Diorshow, Eyeshadow Compact, 530, Tulle, 2 g Christian Dior Christian Dior, Diorshow, Eyeshadow Compact, 530, Tulle, 2 g In stock Price — for partners → Christian Dior, Couleur Couture, Eyeshadow Compact, 884, Rouge Trafalgar, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 884, Rouge Trafalgar, 2 g In stock Price — for partners → Christian Dior, Couleur Couture, Eyeshadow Compact, 481, Poncho, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 481, Poncho, 2 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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