Eye makeup

3960 products

Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Unapologetic, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Unapologetic, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Mink Magnet, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Mink Magnet, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Satin Seduction, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Satin Seduction, 1.4 g In stock Price — for partners → Buxom, Feather Boa, Pigmented, Cream Eyeshadow, Feather Boa, 1.4 g Buxom Buxom, Feather Boa, Pigmented, Cream Eyeshadow, Feather Boa, 1.4 g In stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.BR623, Shoyu, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.BR623, Shoyu, 6 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigment, Cream Eyeshadow, Jetsetter, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigment, Cream Eyeshadow, Jetsetter, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Haute Couture, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Haute Couture, 1.4 g In stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, Be728, 6 g Shiseido Shiseido, Shimmering, Cream Eyeshadow, Be728, 6 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, La-La-Lavish, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, La-La-Lavish, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Lingerie Lover, 1.5 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Lingerie Lover, 1.5 g In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Bl706, Asagi Blue, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Bl706, Asagi Blue, 6 g In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Gr705, Hisui Green, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Gr705, Hisui Green, 6 g In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Gy908, Usuzmi Beige Gray, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Gy908, Usuzmi Beige Gray, 6 g In stock Price — for partners → Almay, Velvet Foil, Metallic, Cream Eyeshadow, 070, Astro Girl, 10.65 ml Almay Almay, Velvet Foil, Metallic, Cream Eyeshadow, 070, Astro Girl, 10.65 ml In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Or707, Sango Coral, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Or707, Sango Coral, 6 g In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Pk201, Nobara Pink, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Pk201, Nobara Pink, 6 g In stock Price — for partners → Shiseido, Paperlight, Cream Eyeshadow, Vi304, Shobu Purple, 6 g Shiseido Shiseido, Paperlight, Cream Eyeshadow, Vi304, Shobu Purple, 6 g In stock Price — for partners → Smashbox, Always On, Cream Eyeshadow, Amber, 10 ml Smashbox Smashbox, Always On, Cream Eyeshadow, Amber, 10 ml In stock Price — for partners → Smashbox, Always On, Cream Eyeshadow, Violet, 10 ml Smashbox Smashbox, Always On, Cream Eyeshadow, Violet, 10 ml In stock Price — for partners → Pittoresco, Dreamy Cover, Long-Lasting, Under-Eye Concealer Pen, Natural Nude, 17 ml Pittoresco Pittoresco, Dreamy Cover, Long-Lasting, Under-Eye Concealer Pen, Natural Nude, 17 ml In stock Price — for partners → Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 5, 4.5 ml Makeup Revolution Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 5, 4.5 ml In stock Price — for partners → Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 3, 4.5 ml Makeup Revolution Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 3, 4.5 ml In stock Price — for partners → Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 2, 4.5 ml Makeup Revolution Makeup Revolution, Fast Base Concelear, Under-Eye Concealer Pen, C 2, 4.5 ml In stock Price — for partners → It Cosmetics, Bye Bye, Full Coverage, Under-Eye Concealer Pen, Medium Tan, 8 ml IT Cosmetics It Cosmetics, Bye Bye, Full Coverage, Under-Eye Concealer Pen, Medium Tan, 8 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.