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Eye makeup

3960 products

It Cosmetics, Bye Bye, Full Coverage, Under-Eye Concealer Pen, Deep Sienna, 8 ml IT Cosmetics It Cosmetics, Bye Bye, Full Coverage, Under-Eye Concealer Pen, Deep Sienna, 8 ml In stock Price — for partners → Cle de Peau Beaute, Radiant, Coverage & Correction, Under-Eye Concealer Pen, Ocher, 2.2 ml Cle de Peau Beaute Cle de Peau Beaute, Radiant, Coverage & Correction, Under-Eye Concealer Pen, Ocher, 2.2 ml In stock Price — for partners → Laura Mercier, Flawless Fusion, Eye Cream Concealer, 6N, 7 ml LAURA MERCIER Laura Mercier, Flawless Fusion, Eye Cream Concealer, 6N, 7 ml In stock Price — for partners → Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 11, Honey Mustard, 10 ml Fenty Beauty Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 11, Honey Mustard, 10 ml In stock Price — for partners → Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 13, Pumpkin, 10 ml Fenty Beauty Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 13, Pumpkin, 10 ml In stock Price — for partners → Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 14, Toffee, 10 ml Fenty Beauty Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 14, Toffee, 10 ml In stock Price — for partners → Deborah, Deborah, Precision, Color Liner, Eyeshadow & Kajal Eyeliner 2-In-1, Black, 1.5 g Deborah Milano Deborah, Deborah, Precision, Color Liner, Eyeshadow & Kajal Eyeliner 2-In-1, Black, 1.5 g In stock Price — for partners → Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 09, Golden, 2 g Deborah Milano Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 09, Golden, 2 g In stock Price — for partners → Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 3, Silver, 2 g Deborah Milano Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 3, Silver, 2 g In stock Price — for partners → Deborah, Deborah, Blending, Matt, Eyeshadow & Kajal Eyeliner 2-In-1, 2, Grey, 2 g Deborah Milano Deborah, Deborah, Blending, Matt, Eyeshadow & Kajal Eyeliner 2-In-1, 2, Grey, 2 g In stock Price — for partners → Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 11, Golden Pearly, 2 g Deborah Milano Deborah, Deborah, Blending, Eyeshadow & Kajal Eyeliner 2-In-1, 11, Golden Pearly, 2 g In stock Price — for partners → Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, Mindful Af, 3.86 ml Smashbox Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, Mindful Af, 3.86 ml In stock Price — for partners → Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, Rich Craft, 3.86 ml Smashbox Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, Rich Craft, 3.86 ml In stock Price — for partners → Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, That`S Fire, 3.86 ml Smashbox Smashbox, Crystalized Always On, Fresh Colour & Shine, Liquid Eyeshadow, That`S Fire, 3.86 ml In stock Price — for partners → Revolution Pro, Glam Eye, Liquid Eyeshadow, Sultry, 3.2 ml Revolution Pro Revolution Pro, Glam Eye, Liquid Eyeshadow, Sultry, 3.2 ml In stock Price — for partners → Makeup Revolution, Eye Chrome, Liquid Eyeshadow, Adore, 4.4 ml Makeup Revolution Makeup Revolution, Eye Chrome, Liquid Eyeshadow, Adore, 4.4 ml In stock Price — for partners → Laura Mercier, Eye Glace, Liquid Eyeshadow, Wet Sand, 7 ml LAURA MERCIER Laura Mercier, Eye Glace, Liquid Eyeshadow, Wet Sand, 7 ml In stock Price — for partners → Laura Mercier, Eye Glace, Liquid Eyeshadow, Moonglaze, 7 ml LAURA MERCIER Laura Mercier, Eye Glace, Liquid Eyeshadow, Moonglaze, 7 ml In stock Price — for partners → Huda Beauty, Matte & Metal, Liquid Eyeshadow, Slow Jams, 4 ml Huda Beauty Huda Beauty, Matte & Metal, Liquid Eyeshadow, Slow Jams, 4 ml In stock Price — for partners → Huda Beauty, Matte & Metal, Liquid Eyeshadow, Cinnamon Toast, 4 ml Huda Beauty Huda Beauty, Matte & Metal, Liquid Eyeshadow, Cinnamon Toast, 4 ml In stock Price — for partners → Gosh, Eyeconic Shadows Matte & Metallic, Matte, Liquid Eyeshadow, 004, Classy, 1.52 ml Gosh Gosh, Eyeconic Shadows Matte & Metallic, Matte, Liquid Eyeshadow, 004, Classy, 1.52 ml In stock Price — for partners → Gosh, Matte & Metallic Basic B, Vegan, Matte, Liquid Eyeshadow, 001, Basic B, 1.52 ml Gosh Gosh, Matte & Metallic Basic B, Vegan, Matte, Liquid Eyeshadow, 001, Basic B, 1.52 ml In stock Price — for partners → Gosh, Eyeconic Shadows Matte & Metallic, Creamy Matte Finish, Liquid Eyeshadow, 002, Sassy, 2 ml Gosh Gosh, Eyeconic Shadows Matte & Metallic, Creamy Matte Finish, Liquid Eyeshadow, 002, Sassy, 2 ml In stock Price — for partners → Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 36, 6.5 ml Giorgio Armani Giorgio Armani, Eye Tint, Shining, Liquid Eyeshadow, 36, 6.5 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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