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Eye makeup

3960 products

Artdeco Powder Eyeshadow (Duochrom)0.8 G - Shade: 561 Matt Vintage Hydrangea Artdeco Artdeco Powder Eyeshadow (Duochrom)0.8 G - Shade: 561 Matt Vintage Hydrangea In stock Price — for partners → Chanel Chanel Ombre Essentielle - Multi-use Longwearing Eyeshadow Chanel Chanel Chanel Ombre Essentielle - Multi-use Longwearing Eyeshadow In stock Price — for partners → Artdeco Pearly Eyeshadow 0.8 G - Shade: 08 Pearly Linen Artdeco Artdeco Pearly Eyeshadow 0.8 G - Shade: 08 Pearly Linen In stock Price — for partners → Artdeco Matte Eyeshadow 0.8g - Shade: 517 Matt Chocolate Brown Artdeco Artdeco Matte Eyeshadow 0.8g - Shade: 517 Matt Chocolate Brown In stock Price — for partners → Rimmel ScandalEyes Exaggerate Automatic Eye Pencil Color 003 Smokey Grey 0.35 G Rimmel London Rimmel ScandalEyes Exaggerate Automatic Eye Pencil Color 003 Smokey Grey 0.35 G In stock Price — for partners → Rimmel London Scandal Eyes Exagerate Eye Definer 002 Chocolate Brown 0.35 G Rimmel London Rimmel London Scandal Eyes Exagerate Eye Definer 002 Chocolate Brown 0.35 G In stock Price — for partners → Debenhams Scandal'eyes Precision Micro Eyeliner 1.10Ml in Black Rimmel London Debenhams Scandal'eyes Precision Micro Eyeliner 1.10Ml in Black In stock Price — for partners → Eyeshadow Bourjois Little Round Pot - 02 1.2g Bourjois Eyeshadow Bourjois Little Round Pot - 02 1.2g In stock Price — for partners → DIOR Diorshow Liquid Liner - Brown Christian Dior DIOR Diorshow Liquid Liner - Brown In stock Price — for partners → Lanc?me Lash ID?le Case 3 Pcs Lancome Lanc?me Lash ID?le Case 3 Pcs In stock Price — for partners → Bourjois Paris Womens Volume Glamour Ultra Volumateur Mascara - 01 Black - One Size Bourjois Bourjois Paris Womens Volume Glamour Ultra Volumateur Mascara - 01 Black - One Size In stock Price — for partners → Essence Lash Like a Boss Instant Volume & Length Mascara Waterproof 9,5 Ml Essence Essence Lash Like a Boss Instant Volume & Length Mascara Waterproof 9,5 Ml In stock Price — for partners → Catrice Waterproof Pencil 0.78 G 040 Brown Optics Choc Catrice Catrice Waterproof Pencil 0.78 G 040 Brown Optics Choc In stock Price — for partners → Catrice Waterproof Pencil 0.78 G 010 Check Chic Black Catrice Catrice Waterproof Pencil 0.78 G 010 Check Chic Black In stock Price — for partners → Catrice Glam & Doll Volume Brown Mascara Waterproof 10 Ml Catrice Catrice Glam & Doll Volume Brown Mascara Waterproof 10 Ml In stock Price — for partners → Sisley Paris Mascara Phyto-Noir 2 Deep Brown 8ml Sisley Sisley Paris Mascara Phyto-Noir 2 Deep Brown 8ml In stock Price — for partners → Debenhams Wonder'bond Bonding Serum Mascara in Black Rimmel London Debenhams Wonder'bond Bonding Serum Mascara in Black In stock Price — for partners → MAC MACStack Waterproof Mascara 12ml MAC MAC MACStack Waterproof Mascara 12ml In stock Price — for partners → Artdeco Glitter Eyeshadow (Glamour) 0.8 G - Shade: 350 Glam Grey Beige Artdeco Artdeco Glitter Eyeshadow (Glamour) 0.8 G - Shade: 350 Glam Grey Beige In stock Price — for partners → Max Factor Masterpiece Mascara Black Brown 4.5 Ml Max Factor Max Factor Masterpiece Mascara Black Brown 4.5 Ml In stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1.2 G Artdeco Artdeco Soft Eye Liner Waterproof 1.2 G In stock Price — for partners → La Roche Posay Respectissime Soft Eye Pencil Black 1g La Roche-Posay La Roche Posay Respectissime Soft Eye Pencil Black 1g In stock Price — for partners → Ardell Individual False Lashes Flare Long Black 56 Pcs OTHER Ardell Individual False Lashes Flare Long Black 56 Pcs In stock Price — for partners → Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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