LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3960 products

Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige In stock Price — for partners → Max Factor 2000 Calorie Mascara Volumizing Effect Waterproof Color Black/Brown 9 Ml Max Factor Max Factor 2000 Calorie Mascara Volumizing Effect Waterproof Color Black/Brown 9 Ml In stock Price — for partners → Diorshow Stylo-24H-Wear Waterproof Eyeliner - Intense Color - Creamy Texture and Smooth Glide Christian Dior Diorshow Stylo-24H-Wear Waterproof Eyeliner - Intense Color - Creamy Texture and Smooth Glide In stock Price — for partners → Dior - Diorshow on Stage Crayon - Eyeliner Waterproof - 254 Captivating Blue Christian Dior Dior - Diorshow on Stage Crayon - Eyeliner Waterproof - 254 Captivating Blue In stock Price — for partners → DIOR Diorshow 5 Couleurs Eyeshadow - Grey Christian Dior DIOR Diorshow 5 Couleurs Eyeshadow - Grey In stock Price — for partners → Sisley Les Phyto-Ombres - Silver Sisley Sisley Les Phyto-Ombres - Silver In stock Price — for partners → Sisley Les Phyto-Ombres - Multi Sisley Sisley Les Phyto-Ombres - Multi In stock Price — for partners → Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige In stock Price — for partners → Pupa Vamp Forever Mascara 9 Ml 111 Forever Black Pupa Milano Pupa Vamp Forever Mascara 9 Ml 111 Forever Black In stock Price — for partners → Pupa Vamp! Definition Eyeliner 2.5 Ml Pupa Milano Pupa Vamp! Definition Eyeliner 2.5 Ml In stock Price — for partners → Debenhams Colour X-Pert Mini Palette 7G in Veiled Bronze Max Factor Debenhams Colour X-Pert Mini Palette 7G in Veiled Bronze In stock Price — for partners → Debenhams Colour X-Pert Mini Palette 7G in Crushed Bloom Max Factor Debenhams Colour X-Pert Mini Palette 7G in Crushed Bloom In stock Price — for partners → Clarins Volume XXL Mascara 01 Extreme Black 8 Ml Clarins Clarins Volume XXL Mascara 01 Extreme Black 8 Ml In stock Price — for partners → Dermacol Long-Lasting Intense Colour Lidschatten Und Eyeliner 2in1 1,6 G Farbton 2 Fr Frauen Dermacol Dermacol Long-Lasting Intense Colour Lidschatten Und Eyeliner 2in1 1,6 G Farbton 2 Fr Frauen In stock Price — for partners → RevitaLash Length Define Tubing Mascara (0.17 Fl Oz) Revitalash RevitaLash Length Define Tubing Mascara (0.17 Fl Oz) In stock Price — for partners → Dermacol, Eyeliner + Kajal, - Wooden Eyeliner (True Colour Eyeliner) 4 G - Shade: 1ack (1 Nero) Dermacol Dermacol, Eyeliner + Kajal, - Wooden Eyeliner (True Colour Eyeliner) 4 G - Shade: 1ack (1 Nero) In stock Price — for partners → Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 004 Amber Bronze Pupa Milano Pupa Vamp (Compact Duo Eyeshadow) 2.2 G 004 Amber Bronze In stock Price — for partners → I0111800 0.46 Oz Make up Stories Compact Palette for Womens, 001 Back to Nude Pupa Milano I0111800 0.46 Oz Make up Stories Compact Palette for Womens, 001 Back to Nude In stock Price — for partners → Essence Kajal Pencil, 04 White Essence Essence Kajal Pencil, 04 White In stock Price — for partners → Bourjois Little Round Pot Eye Shadow 06 1.2 G Bourjois Bourjois Little Round Pot Eye Shadow 06 1.2 G In stock Price — for partners → Yves Saint Laurent YSL Lash Clash - Blue Yves Saint Laurent Yves Saint Laurent YSL Lash Clash - Blue In stock Price — for partners → Yves Saint Laurent YSL Lash Clash Mascara - Multi Yves Saint Laurent Yves Saint Laurent YSL Lash Clash Mascara - Multi In stock Price — for partners → Sisley Paris Ligne Noire Eyeliner 1 Deep Black Sisley Sisley Paris Ligne Noire Eyeliner 1 Deep Black In stock Price — for partners → Sisley Les Phyto-ombres Long-lasting Luminous Eyeshadow - 30 Silky Sky Sisley Sisley Les Phyto-ombres Long-lasting Luminous Eyeshadow - 30 Silky Sky In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.