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Eye makeup

3960 products

L’oréal Paris Paradise Waterproof Mascara - Black L'Oréal Paris L’oréal Paris Paradise Waterproof Mascara - Black In stock Price — for partners → Artdeco Small Eyeshadow Brush (Premium Quality) Artdeco Artdeco Small Eyeshadow Brush (Premium Quality) In stock Price — for partners → Debenhams Paradise Castor Oil-Enriched Volumising Mascara in Black L'Oréal Paris Debenhams Paradise Castor Oil-Enriched Volumising Mascara in Black In stock Price — for partners → Mascara for 10x More Voluminous Eyelashes Volumissime Royal 7.9 Ml - Shade: Black L'Oréal Paris Mascara for 10x More Voluminous Eyelashes Volumissime Royal 7.9 Ml - Shade: Black In stock Price — for partners → Clarins Waterproof, Highly Pigmented Retractable Eye Pencil Clarins Clarins Waterproof, Highly Pigmented Retractable Eye Pencil In stock Price — for partners → Maybelline Colossal Volum' Express Mascara - Glam Black Maybelline Maybelline Colossal Volum' Express Mascara - Glam Black In stock Price — for partners → L'oréal Paris Mega Volume Collagene Mascara Black 9 Ml L'Oréal Paris L'oréal Paris Mega Volume Collagene Mascara Black 9 Ml In stock Price — for partners → Debenhams Volume Million Lashes Mascara in Black L'Oréal Paris Debenhams Volume Million Lashes Mascara in Black In stock Price — for partners → Tolure Cosmetics Serum Hair Rzs I Brwi Hair Plus 3 Ml Tolure Cosmetics Tolure Cosmetics Serum Hair Rzs I Brwi Hair Plus 3 Ml In stock Price — for partners → Ardell Heated Eyelash Curler Eyelash Curler Ardell Ardell Heated Eyelash Curler Eyelash Curler In stock Price — for partners → Ardell Studio Effects Wispies Ardell Ardell Studio Effects Wispies In stock Price — for partners → Rimmel Scandal Eyes Exaggerate Eye Pencil 0.35 G 001 Intense Black Rimmel London Rimmel Scandal Eyes Exaggerate Eye Pencil 0.35 G 001 Intense Black In stock Price — for partners → Maybelline Eyeshadow Palette 01 the Nudes 1 Pcs Maybelline Maybelline Eyeshadow Palette 01 the Nudes 1 Pcs In stock Price — for partners → Maybelline Hyper Precise All Day Black 1 Pcs Maybelline Maybelline Hyper Precise All Day Black 1 Pcs In stock Price — for partners → Max Factor Masterpiece Nude Palette 001 Cappuccino Nudes 6,5 G Max Factor Max Factor Masterpiece Nude Palette 001 Cappuccino Nudes 6,5 G In stock Price — for partners → Lavera Soft Eyeliner (Brown) Lavera Lavera Soft Eyeliner (Brown) In stock Price — for partners → Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara 04 Black Tubing 13 Ml Essence Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara 04 Black Tubing 13 Ml In stock Price — for partners → Debenhams Masterpiece Max High Volume & Definition Mascara in Black Max Factor Debenhams Masterpiece Max High Volume & Definition Mascara in Black In stock Price — for partners → Essence Lash Princess False Lash Effect Mascara Black 12 Ml Essence Essence Lash Princess False Lash Effect Mascara Black 12 Ml In stock Price — for partners → Catrice Glam & Doll Sculpt & Volume Volumizing Mascara for Eyelashes Color Defined 010 Black 9.5 Ml Catrice Catrice Glam & Doll Sculpt & Volume Volumizing Mascara for Eyelashes Color Defined 010 Black 9.5 Ml In stock Price — for partners → Bourjois Volume Glamour Push Up Effect - Waterproof Mascara Push Up Effect 6 ml Black. Bourjois Bourjois Volume Glamour Push Up Effect - Waterproof Mascara Push Up Effect 6 ml Black. In stock Price — for partners → Shiseido Controlled Chaos Mascara Ink - Green Shiseido Shiseido Controlled Chaos Mascara Ink - Green In stock Price — for partners → Maybelline New York Colossal Bubble Mascara - Waterproof Very Black Maybelline Maybelline New York Colossal Bubble Mascara - Waterproof Very Black In stock Price — for partners → Debenhams Colossal Bubble Mascara 10Ml in Very Black Maybelline Debenhams Colossal Bubble Mascara 10Ml in Very Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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