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Eye makeup

3960 products

Debenhams Colossal Bubble Mascara 10Ml in Very Black Maybelline Debenhams Colossal Bubble Mascara 10Ml in Very Black In stock Price — for partners → Debenhams Masterpiece Wow Liner 1.2G in Midnight Black Max Factor Debenhams Masterpiece Wow Liner 1.2G in Midnight Black In stock Price — for partners → MAC - Treasured Eye Shadow Palette X6: All the Riches MAC MAC - Treasured Eye Shadow Palette X6: All the Riches In stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Wild Rose LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Wild Rose In stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow 1.64g - Sugarfrost LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow 1.64g - Sugarfrost In stock Price — for partners → Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Modern Rose LAURA MERCIER Laura Mercier Caviar Stick Eye Shadow Shimmer & RoseGlow 1.64g (Various Shades) - Modern Rose In stock Price — for partners → Lancôme - Lash IDôle Flutter Extension Mascara - Makeup - Instant Lash Lengthening Mascara - 8_ml Lancome Lancôme - Lash IDôle Flutter Extension Mascara - Makeup - Instant Lash Lengthening Mascara - 8_ml In stock Price — for partners → Set Trio, Lancome, Definicils, Long, Mascara, 01, Noir Infini, 3 pcs, 6.5 ml Lancome Set Trio, Lancome, Definicils, Long, Mascara, 01, Noir Infini, 3 pcs, 6.5 ml In stock Price — for partners → Debenhams Paradise Big Deal Volumising Waterproof Mascara, Black 9.9Ml L'Oréal Paris Debenhams Paradise Big Deal Volumising Waterproof Mascara, Black 9.9Ml In stock Price — for partners → Debenhams Paradise Big Deal Volumising Mascara in Black | Size: 9.9ml L'Oréal Paris Debenhams Paradise Big Deal Volumising Mascara in Black | Size: 9.9ml In stock Price — for partners → KISS, Ciglia Finte, Eyelash Glue Super Stick Individual Lash Cluster Adhesive 6.5 G Black (Mascara) Kiss My Face KISS, Ciglia Finte, Eyelash Glue Super Stick Individual Lash Cluster Adhesive 6.5 G Black (Mascara) In stock Price — for partners → KISS, Ciglia Finte, Super Stick 5-Day Extended Wear Strip Lash Adhesive - 4.8g Clear (Mascara) Kiss My Face KISS, Ciglia Finte, Super Stick 5-Day Extended Wear Strip Lash Adhesive - 4.8g Clear (Mascara) In stock Price — for partners → KISS, Ciglia Finte, Super Stick 5-Day Extended Wear Strip Lash Adhesive - 4.8 G Black (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Super Stick 5-Day Extended Wear Strip Lash Adhesive - 4.8 G Black (Ciglia Artificiali) In stock Price — for partners → KISS Gene Magnetice Magnetic Lash 1 Pereche01 Kiss My Face KISS Gene Magnetice Magnetic Lash 1 Pereche01 In stock Price — for partners → KISS, Ciglia Finte, Impress False Eyelashes 02 - Long Lasting Press on Eyelashes (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Impress False Eyelashes 02 - Long Lasting Press on Eyelashes (Ciglia Artificiali) In stock Price — for partners → KISS, Ciglia Finte, Impress Press on Longlasting False Eyelashes 01 (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Impress Press on Longlasting False Eyelashes 01 (Ciglia Artificiali) In stock Price — for partners → KISS, Ciglia Finte, Impress Press on Falsies 02 False Eyelashes (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Impress Press on Falsies 02 False Eyelashes (Ciglia Artificiali) In stock Price — for partners → KISS, Ciglia Finte, Impress Easy Tab False Eyelashes (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Impress Easy Tab False Eyelashes (Ciglia Artificiali) In stock Price — for partners → KISS, Ciglia Finte, - ImPRESS Easy Tab 03 False Eyelashes (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, - ImPRESS Easy Tab 03 False Eyelashes (Ciglia Artificiali) In stock Price — for partners → KISS ImPRESS Press-on Falsies, Edgy Wispy Kiss My Face KISS ImPRESS Press-on Falsies, Edgy Wispy In stock Price — for partners → KISS ImPRESS Press-on Falsies, Bold Volume Kiss My Face KISS ImPRESS Press-on Falsies, Bold Volume In stock Price — for partners → KISS ImPRESS Press-on Falsies, Classy Natural Kiss My Face KISS ImPRESS Press-on Falsies, Classy Natural In stock Price — for partners → KISS, Ciglia Finte, Falscara False Eyelashes Multipack 07 - 24 Pieces (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Falscara False Eyelashes Multipack 07 - 24 Pieces (Ciglia Artificiali) In stock Price — for partners → KISS, Ciglia Finte, Falscara Multi Wisps Mocha - 24 Pieces (Ciglia Artificiali) Kiss My Face KISS, Ciglia Finte, Falscara Multi Wisps Mocha - 24 Pieces (Ciglia Artificiali) In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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