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Eye makeup

3960 products

Sisley Phyto-Khol Star Waterproof - Blue Sisley Sisley Phyto-Khol Star Waterproof - Blue In stock Price — for partners → Sisley Phyto-Eye Twist - White Sisley Sisley Phyto-Eye Twist - White In stock Price — for partners → Shiseido Pop PowderGel Eye Shadow 06 1 Pcs Shiseido Shiseido Pop PowderGel Eye Shadow 06 1 Pcs In stock Price — for partners → Shiseido Pop PowderGel Eye Shadow 03 1 Pcs Shiseido Shiseido Pop PowderGel Eye Shadow 03 1 Pcs In stock Price — for partners → Shiseido MicroLiner Ink (Various Shades) - Grey 07 Shiseido Shiseido MicroLiner Ink (Various Shades) - Grey 07 In stock Price — for partners → Shiseido MicroLiner Ink (Various Shades) - Navy 04 Shiseido Shiseido MicroLiner Ink (Various Shades) - Navy 04 In stock Price — for partners → Shiseido Microliner Ink 02 Brown 1 Pcs Shiseido Shiseido Microliner Ink 02 Brown 1 Pcs In stock Price — for partners → Shiseido Micro Liner Ink 0.08 G Shiseido Shiseido Micro Liner Ink 0.08 G In stock Price — for partners → Shiseido MicroLiner Ink (Various Shades) - Plum 03 Shiseido Shiseido MicroLiner Ink (Various Shades) - Plum 03 In stock Price — for partners → Shiseido ImperialLash MascaraInk - Sumi Black 01 Shiseido Shiseido ImperialLash MascaraInk - Sumi Black 01 In stock Price — for partners → Shiseido Full Lash Serum (6ml) Shiseido Shiseido Full Lash Serum (6ml) In stock Price — for partners → Shiseido ArchLiner Ink Eyeliner - Shibui Black 01 Shiseido Shiseido ArchLiner Ink Eyeliner - Shibui Black 01 In stock Price — for partners → Shiseido Controlled Chaos Mascara Ink - Blue Shiseido Shiseido Controlled Chaos Mascara Ink - Blue In stock Price — for partners → Shiseido ControlledChaos MascaraInk 11.5ml (Various Shades) - Black Shiseido Shiseido ControlledChaos MascaraInk 11.5ml (Various Shades) - Black In stock Price — for partners → Sensai Mascara 38C Black Volumizing Sensai Sensai Mascara 38C Black Volumizing In stock Price — for partners → Kanebo Cosmetics 38°C Separating & Lengthening Mascara 8ml - Black MSL-1 Sensai Kanebo Cosmetics 38°C Separating & Lengthening Mascara 8ml - Black MSL-1 In stock Price — for partners → Sensai Lasting Eyeliner Pencil 02 Deep Brown Sensai Sensai Lasting Eyeliner Pencil 02 Deep Brown In stock Price — for partners → Sensai Lash Conditioner 10 Ml Sensai Sensai Lash Conditioner 10 Ml In stock Price — for partners → Sensai Eyelash Base 38C Sensai Sensai Eyelash Base 38C In stock Price — for partners → Sensai Eye Color Palette 3.7 G 02 Night Sparkle Sensai Sensai Eye Color Palette 3.7 G 02 Night Sparkle In stock Price — for partners → Sensai Designing Eyeliner 0.6 Ml 01 Black Sensai Sensai Designing Eyeliner 0.6 Ml 01 Black In stock Price — for partners → Sensai Eyeliner in Marker 0.6 Ml - Shade: 02 Dark Brown Sensai Sensai Eyeliner in Marker 0.6 Ml - Shade: 02 Dark Brown In stock Price — for partners → Sensai Designing Liquid Eyeliner Refill 02 Deep Brown Sensai Sensai Designing Liquid Eyeliner Refill 02 Deep Brown In stock Price — for partners → Rimmel Wonderluxe Volume Mascara - Extreme Black Rimmel London Rimmel Wonderluxe Volume Mascara - Extreme Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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