LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3960 products

Debenhams Scandal'eyes Volume on Demand Waterproof Mascara - Black Rimmel London Debenhams Scandal'eyes Volume on Demand Waterproof Mascara - Black In stock Price — for partners → Rimmel Scandal Eyes Volume on Demand Black Rimmel London Rimmel Scandal Eyes Volume on Demand Black In stock Price — for partners → Scandal Exaggerate Eye Definer 0.35 G 004 Cobalt Blue Rimmel London Scandal Exaggerate Eye Definer 0.35 G 004 Cobalt Blue In stock Price — for partners → Rimmel London Magnif'eyes Eyeshadow Palette Electric Violet Rimmel London Rimmel London Magnif'eyes Eyeshadow Palette Electric Violet In stock Price — for partners → Rimmel London Kind & Free Clean Eyeliner Pencil 1.1g (Various Shades) - 002 Pecan Brown Rimmel London Rimmel London Kind & Free Clean Eyeliner Pencil 1.1g (Various Shades) - 002 Pecan Brown In stock Price — for partners → Rimmel London Glam Professional Liquid Eyeliner 002 Rimmel London Rimmel London Glam Professional Liquid Eyeliner 002 In stock Price — for partners → Debenhams Glam Eyes Professional Liquid Liner in Black Glamour Rimmel London Debenhams Glam Eyes Professional Liquid Liner in Black Glamour In stock Price — for partners → Debenhams Extra Super Lash Mascara 8Ml in Brown Black Rimmel London Debenhams Extra Super Lash Mascara 8Ml in Brown Black In stock Price — for partners → Debenhams Extra Super Lash Mascara - 101 Black Rimmel London Debenhams Extra Super Lash Mascara - 101 Black In stock Price — for partners → Debenhams Extra 3D Lash Mascara 8Ml in Extreme Black Rimmel London Debenhams Extra 3D Lash Mascara 8Ml in Extreme Black In stock Price — for partners → Debenhams Scandaleyes Exaggerate Liquid Eyeliner 2.5Ml in Black Rimmel London Debenhams Scandaleyes Exaggerate Liquid Eyeliner 2.5Ml in Black In stock Price — for partners → Debenhams Scandaleyes Exaggerate Eyeliner 2.5Ml in Black Rimmel London Debenhams Scandaleyes Exaggerate Eyeliner 2.5Ml in Black In stock Price — for partners → Debenhams Glam Eyes Day to Night Mascara 9.5Ml in Black Rimmel London Debenhams Glam Eyes Day to Night Mascara 9.5Ml in Black In stock Price — for partners → Revlon So Fierce Mascara Black Plus Black Revlon Professional Revlon So Fierce Mascara Black Plus Black In stock Price — for partners → RevitaLash Advanced Eyelash Serum 2ml (3 Month Supply) Revitalash RevitaLash Advanced Eyelash Serum 2ml (3 Month Supply) In stock Price — for partners → RevitaLash Advanced Eyelash Serum 3.5ml (6 Month Supply) Revitalash RevitaLash Advanced Eyelash Serum 3.5ml (6 Month Supply) In stock Price — for partners → Revitalash Lash and Brow Masque - 5ml - Lightweight Hydrating Mask for Damaged Lashes & Brows - Vegan Friendly - Face the Future Revitalash Revitalash Lash and Brow Masque - 5ml - Lightweight Hydrating Mask for Damaged Lashes & Brows - Vegan Friendly - Face the Future In stock Price — for partners → Revitalash Double Ended Mascara/Primer Volume Set 2 X 5.5ml - Volumising Lash Primer & Mascara Duo for Thicker Eyelashes - Face the Future Revitalash Revitalash Double Ended Mascara/Primer Volume Set 2 X 5.5ml - Volumising Lash Primer & Mascara Duo for Thicker Eyelashes - Face the Future In stock Price — for partners → Revitalash Defining Eyeliner - Slate - 0.3g - Silky-Textured Smudge Proof Vitamin E Eyeliner - Built-in Smudge Tool & Sharpener - Face the Future Revitalash Revitalash Defining Eyeliner - Slate - 0.3g - Silky-Textured Smudge Proof Vitamin E Eyeliner - Built-in Smudge Tool & Sharpener - Face the Future In stock Price — for partners → Revitalash Defining Eyeliner - 0.3g - Silky-Textured Smudge Proof Vitamin E Eyeliner - Built-in Smudge Tool & Sharpener - Face the Future Revitalash Revitalash Defining Eyeliner - 0.3g - Silky-Textured Smudge Proof Vitamin E Eyeliner - Built-in Smudge Tool & Sharpener - Face the Future In stock Price — for partners → Real Techniques Love Drama Eyes Real Techniques Real Techniques Love Drama Eyes In stock Price — for partners → Vamp! Waterproof Mascara 9 ml Pupa Milano Vamp! Waterproof Mascara 9 ml In stock Price — for partners → Vamp! Mascara - Volume mascara 9 ml Pupa Milano Vamp! Mascara - Volume mascara 9 ml In stock Price — for partners → Vamp! Mascara - Volume mascara 9 ml Pupa Milano Vamp! Mascara - Volume mascara 9 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.