LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3960 products

Maybelline the Falsies Surreal Extensions Mascara Meta Black 10 Ml Maybelline Maybelline the Falsies Surreal Extensions Mascara Meta Black 10 Ml In stock Price — for partners → Debenhams the Falsies Surreal Extension Mascara in Black Maybelline Debenhams the Falsies Surreal Extension Mascara in Black In stock Price — for partners → MAYBELLINE NEW YORK The City Mini Palette, 6 g, Makeup Palettes for Women, Do you want to enhance your look, contour your eyes and accentuate their beauty? The MAYBELLINE NEW YORK The City Mini Palette eye makeup palette opens up possibilities for creating a wide variety of eye looks. It contains not one but several pressed eyeshadows, which complement each other ideally and can therefore be combined perfectly to create various looks – from subtle daytime to bold evening makeup. Each shade provi Maybelline MAYBELLINE NEW YORK The City Mini Palette, 6 g, Makeup Palettes for Women, Do you want to enhance your look, contour your eyes and accentuate their beauty? The MAYBELLINE NEW YORK The City Mini Palette eye makeup palette opens up possibilities for creating a wide variety of eye looks. It contains not one but several pressed eyeshadows, which complement each other ideally and can therefore be combined perfectly to create various looks – from subtle daytime to bold evening makeup. Each shade provi In stock Price — for partners → MAYBELLINE NEW YORK the City Mini Palette Eyeshadow Palette Shade 430 Downtown Sunrise 6 G Maybelline MAYBELLINE NEW YORK the City Mini Palette Eyeshadow Palette Shade 430 Downtown Sunrise 6 G In stock Price — for partners → Debenhams Tattoo Liner Ink Pen Eyeliner Waterproof, Brush Tip Liner, Precise Lines and Tattoo Impact in Jet Black Maybelline Debenhams Tattoo Liner Ink Pen Eyeliner Waterproof, Brush Tip Liner, Precise Lines and Tattoo Impact in Jet Black In stock Price — for partners → Debenhams Mascara Lash Sensational Volumizing and Thickening Eyelash Lengthening in Very Black Maybelline Debenhams Mascara Lash Sensational Volumizing and Thickening Eyelash Lengthening in Very Black In stock Price — for partners → Maybelline Durable Black Drama Pencil Maybelline Maybelline Durable Black Drama Pencil In stock Price — for partners → MAYBELLINE NEW YORK Lasting Drama Gel Eyeliner Shade Breezy Blue 1 Pc Maybelline MAYBELLINE NEW YORK Lasting Drama Gel Eyeliner Shade Breezy Blue 1 Pc In stock Price — for partners → Maybelline Lasting Drama Green with Envy 1 U Maybelline Maybelline Lasting Drama Green with Envy 1 U In stock Price — for partners → Maybelline Lash Sensational Full Fan Effect Mascara Black Waterproof 9.5ml Maybelline Maybelline Lash Sensational Full Fan Effect Mascara Black Waterproof 9.5ml In stock Price — for partners → Debenhams Lash Sensational Sky High Waterproof Mascara in Black Maybelline Debenhams Lash Sensational Sky High Waterproof Mascara in Black In stock Price — for partners → Debenhams Lash Sensational Sky High Boosting Tinted Primer Maybelline Debenhams Lash Sensational Sky High Boosting Tinted Primer In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Rose Garden Maybelline Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Rose Garden In stock Price — for partners → Debenhams Sky High Mascara - Space Diamond (Glitter) Maybelline Debenhams Sky High Mascara - Space Diamond (Glitter) In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Burgundy Haze Maybelline Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Burgundy Haze In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Blue Mist Maybelline Debenhams Lash Sensational Sky High Mascara- Coloured 7.2Ml in Blue Mist In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara 7.2Ml in Black Maybelline Debenhams Lash Sensational Sky High Mascara 7.2Ml in Black In stock Price — for partners → Maybelline Lash Sensational Sky High Mascara 7.2ml - Pink Air Maybelline Maybelline Lash Sensational Sky High Mascara 7.2ml - Pink Air In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara 7.2Ml in Brown Maybelline Debenhams Lash Sensational Sky High Mascara 7.2Ml in Brown In stock Price — for partners → Maybelline Lash Sensational Sky High Mascara Cosmic Black 7,2 Ml Maybelline Maybelline Lash Sensational Sky High Mascara Cosmic Black 7,2 Ml In stock Price — for partners → Maybelline Lash Sensational Luscious Mascara Very Black 9,5 ml Maybelline Maybelline Lash Sensational Luscious Mascara Very Black 9,5 ml In stock Price — for partners → Debenhams Mascara Lash Sensational Volumizing and Thickening Eyelash Lengthening in Intense Black Maybelline Debenhams Mascara Lash Sensational Volumizing and Thickening Eyelash Lengthening in Intense Black In stock Price — for partners → Maybelline Lash Sensational Firework Mascara Waterproof Very Black 8,8 Ml Maybelline Maybelline Lash Sensational Firework Mascara Waterproof Very Black 8,8 Ml In stock Price — for partners → Debenhams Lash Sensational Firework Mascara in Black Maybelline Debenhams Lash Sensational Firework Mascara in Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.