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Eye makeup

3960 products

Vamp! Mascara - Volume mascara 9 ml Pupa Milano Vamp! Mascara - Volume mascara 9 ml In stock Price — for partners → Vamp! Definition Mascara - Mascara 9 ml Pupa Milano Vamp! Definition Mascara - Mascara 9 ml In stock Price — for partners → Skinny Liner 1 ml Pupa Milano Skinny Liner 1 ml In stock Price — for partners → Pola Cosmetics Extension Mascara 10 Ml Black Pola Cosmetics Pola Cosmetics Extension Mascara 10 Ml Black In stock Price — for partners → Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml Physicians Formula Physicians Formula Rosé All Day Volumising and Lengthening Mascara Shade Black 12 Ml In stock Price — for partners → Physicians Formula Murumuru Butter Mascara Black 10 Ml Physicians Formula Physicians Formula Murumuru Butter Mascara Black 10 Ml In stock Price — for partners → Physicians Formula Diamond Mascara Clear Diamond 9,5 Ml Physicians Formula Physicians Formula Diamond Mascara Clear Diamond 9,5 Ml In stock Price — for partners → Physicians Formula Eye Booster Lash Lllusion Mascara Ultra Black 8.5 Ml Physicians Formula Physicians Formula Eye Booster Lash Lllusion Mascara Ultra Black 8.5 Ml In stock Price — for partners → Lashbond Building Serum Olaplex Lashbond Building Serum In stock Price — for partners → Nars - Light Reflecting Eye Brightener NARS Nars - Light Reflecting Eye Brightener In stock Price — for partners → NARS - Total Seduction Eyeshadow Stick NARS NARS - Total Seduction Eyeshadow Stick In stock Price — for partners → Nanolash Eyelash Serum Nanolash Nanolash Eyelash Serum In stock Price — for partners → Mizon, Collagen Curling Fix Mascara, 0.20 Fl Oz (6 Ml) Mizon Mizon, Collagen Curling Fix Mascara, 0.20 Fl Oz (6 Ml) In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 817 Hunter Green 1 Pcs Maybelline Maybelline Tattoo Liner Gel Pencil 817 Hunter Green 1 Pcs In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 802 Ultra Pink 1 Pcs Maybelline Maybelline Tattoo Liner Gel Pencil 802 Ultra Pink 1 Pcs In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 819 Galactic Cobalt 1 Pcs Maybelline Maybelline Tattoo Liner Gel Pencil 819 Galactic Cobalt 1 Pcs In stock Price — for partners → MAYBELLINE NEW YORK Tattoo Gel Eye Pencil Color Arctic Skies 1.3 G Maybelline MAYBELLINE NEW YORK Tattoo Gel Eye Pencil Color Arctic Skies 1.3 G In stock Price — for partners → MAYBELLINE NEW YORK Tattoo Gel Eye Pencil Purple Pop 1.3 G Maybelline MAYBELLINE NEW YORK Tattoo Gel Eye Pencil Purple Pop 1.3 G In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 970 Polished White Eyeliner 1 Pcs Maybelline Maybelline Tattoo Liner Gel Pencil 970 Polished White Eyeliner 1 Pcs In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil Bold Brown 1,3 G Maybelline Maybelline Tattoo Liner Gel Pencil Bold Brown 1,3 G In stock Price — for partners → Maybelline Tattoo Liner Gel Pencil 900 Deep Onyx 1,3 G Maybelline Maybelline Tattoo Liner Gel Pencil 900 Deep Onyx 1,3 G In stock Price — for partners → Debenhams Hyper Precise Liquid Eyeliner in Jungle Green Maybelline Debenhams Hyper Precise Liquid Eyeliner in Jungle Green In stock Price — for partners → Debenhams Hyper Precise Liquid Eyeliner in Parrot Blue Maybelline Debenhams Hyper Precise Liquid Eyeliner in Parrot Blue In stock Price — for partners → Debenhams Hyper Precise Liquid Eyeliner in Matte Black Maybelline Debenhams Hyper Precise Liquid Eyeliner in Matte Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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