Eye makeup

3960 products

MAYBELLINE NEW YORK Color Tattoo 24 HR Eye Shadow and Eye Pencil Shade I Am Rebellious 1.4 G Maybelline MAYBELLINE NEW YORK Color Tattoo 24 HR Eye Shadow and Eye Pencil Shade I Am Rebellious 1.4 G In stock Price — for partners → 3 in 1 Color Tattoo 24H Eye Pencil (Eye Stick) 1.4 G - Shade: 20 I Am Inspired Maybelline 3 in 1 Color Tattoo 24H Eye Pencil (Eye Stick) 1.4 G - Shade: 20 I Am Inspired In stock Price — for partners → Maybelline Color Tattoo 24H Eyestix 1.4 G 10 I Am Shining Maybelline Maybelline Color Tattoo 24H Eyestix 1.4 G 10 I Am Shining In stock Price — for partners → Maybelline Mayb Shadow-Eyeliner C Tattoo Maybelline Maybelline Mayb Shadow-Eyeliner C Tattoo In stock Price — for partners → Maybelline Volum'Express the Colossal Big Shot 9.5ml - 01 Very Black Maybelline Maybelline Volum'Express the Colossal Big Shot 9.5ml - 01 Very Black In stock Price — for partners → Maybelline Instant Anti-Age Eraser Multi-Use Concealer 02 Nude 6,8 ml Maybelline Maybelline Instant Anti-Age Eraser Multi-Use Concealer 02 Nude 6,8 ml In stock Price — for partners → Maybelline, Instant Anti Age Eraser, Correcting, Under-Eye Concealer Pen, 1, Light, 6.8 ml Maybelline Maybelline, Instant Anti Age Eraser, Correcting, Under-Eye Concealer Pen, 1, Light, 6.8 ml In stock Price — for partners → Maybelline Instant Anti-Age Eraser Multi-Use Concealer 00 Ivory 6,8 ml Maybelline Maybelline Instant Anti-Age Eraser Multi-Use Concealer 00 Ivory 6,8 ml In stock Price — for partners → Masterpiece Definition Mascara (Rich Black 01) - Mascara with a revolutionary toothbrush for a striking look Max Factor Masterpiece Definition Mascara (Rich Black 01) - Mascara with a revolutionary toothbrush for a striking look In stock Price — for partners → Max Factor Kohl Pencil 080 Cobalt Blue 1,2 g Max Factor Max Factor Kohl Pencil 080 Cobalt Blue 1,2 g In stock Price — for partners → Max Factor Kohl Pencil 070 Olive 1,2 g Max Factor Max Factor Kohl Pencil 070 Olive 1,2 g In stock Price — for partners → Kohl Pencil - Eyeliner 1.3 g Max Factor Kohl Pencil - Eyeliner 1.3 g In stock Price — for partners → Kohl Pencil - Eyeliner 1.3 g Max Factor Kohl Pencil - Eyeliner 1.3 g In stock Price — for partners → Max Factor False Lash Epic Mascara Black 13 ml Max Factor Max Factor False Lash Epic Mascara Black 13 ml In stock Price — for partners → False Lash Effect XXL Max Factor False Lash Effect XXL In stock Price — for partners → Max Factor False Lash Effect Waterproof Mascara Black 13 ml Max Factor Max Factor False Lash Effect Waterproof Mascara Black 13 ml In stock Price — for partners → Max Factor False Lash Effect Mascara Black Brown 13,1 ml Max Factor Max Factor False Lash Effect Mascara Black Brown 13,1 ml In stock Price — for partners → False Lash Effect Full Lashes, Natural Look Mascara (01 Black) - Effect Mascara for lashes Max Factor False Lash Effect Full Lashes, Natural Look Mascara (01 Black) - Effect Mascara for lashes In stock Price — for partners → Max Factor Excess Intensity Eyeliner 06 Excessive Brown 2 g Max Factor Max Factor Excess Intensity Eyeliner 06 Excessive Brown 2 g In stock Price — for partners → Excess Intensity Eyeliner - Intense Eyeliner 1.79 g Max Factor Excess Intensity Eyeliner - Intense Eyeliner 1.79 g In stock Price — for partners → Max Factor Clump Defy Mascara 01 Black 13 ml Max Factor Max Factor Clump Defy Mascara 01 Black 13 ml In stock Price — for partners → Max Factor Kohl Kajal Liner Black Max Factor Max Factor Kohl Kajal Liner Black In stock Price — for partners → Max Factor 2000 Calorie Waterproof Volume Mascara Black 9 ml Max Factor Max Factor 2000 Calorie Waterproof Volume Mascara Black 9 ml In stock Price — for partners → Max Factor 2000 Calorie Mascara Navy 9 ml Max Factor Max Factor 2000 Calorie Mascara Navy 9 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.