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Eye makeup

3960 products

Sisley Les Phyto-Ombres - Green Sisley Sisley Les Phyto-Ombres - Green In stock Price — for partners → Sisley Les Phyto-Ombres - Grey Sisley Sisley Les Phyto-Ombres - Grey In stock Price — for partners → Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige In stock Price — for partners → Sisley Les Phyto-Ombres - Beige Sisley Sisley Les Phyto-Ombres - Beige In stock Price — for partners → Debenhams Wonder'bond Lash Filler+Hyaluronic Mascara 11Ml in Black Rimmel London Debenhams Wonder'bond Lash Filler+Hyaluronic Mascara 11Ml in Black In stock Price — for partners → Mascara Ciglia-finte Rimmel London Mascara Thrill Seeker Megalift 001-nero Rimmel London Mascara Ciglia-finte Rimmel London Mascara Thrill Seeker Megalift 001-nero In stock Price — for partners → Rimmel Kind & Free Volumizing Mascara Color 001 Black 9.5 Ml Rimmel London Rimmel Kind & Free Volumizing Mascara Color 001 Black 9.5 Ml In stock Price — for partners → Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 3 3 G Dermacol Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 3 3 G In stock Price — for partners → Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 2 3 G Dermacol Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 2 3 G In stock Price — for partners → Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 1 3 G Dermacol Dermacol Neon Mania Creamy Eye Pencil with Multichrome Effect 12h Mermaid - 1 3 G In stock Price — for partners → Ardell Active DUO Adhesive Brush on Adhesive Ardell Ardell Active DUO Adhesive Brush on Adhesive In stock Price — for partners → Ardell Individual False Lashes Flare Long Black 56 Pcs Ardell Ardell Individual False Lashes Flare Long Black 56 Pcs In stock Price — for partners → Ardell Ardell Naked Shapewear False Lashes, 439 In stock Price — for partners → Seamless Undies Underlash Extensions Refill, Balayage Cluster Lashes, Lightweight & Comfortable, up to 5 Applications, Assorted Eyelash Lengths, 32 Ardell Seamless Undies Underlash Extensions Refill, Balayage Cluster Lashes, Lightweight & Comfortable, up to 5 Applications, Assorted Eyelash Lengths, 32 In stock Price — for partners → Ardell Deluxe Pack (120 Black) Ardell Ardell Deluxe Pack (120 Black) In stock Price — for partners → Ardell Natural Lashes Black 109 1 Pair Ardell Ardell Natural Lashes Black 109 1 Pair In stock Price — for partners → Nanolash - Volume Lashes Pestanas Postizas 015 D 9 Mm 1 U Nanolash Nanolash - Volume Lashes Pestanas Postizas 015 D 9 Mm 1 U In stock Price — for partners → Nanolash - Flirty Estuche 4 Pz Nanolash Nanolash - Flirty Estuche 4 Pz In stock Price — for partners → DIOR Diorshow Iconic Overcurl Waterproof Mascara - Black Christian Dior DIOR Diorshow Iconic Overcurl Waterproof Mascara - Black In stock Price — for partners → Bourjois Twist up Mascara 003 Black 8 Ml Bourjois Bourjois Twist up Mascara 003 Black 8 Ml In stock Price — for partners → Debenhams Scandal'eyes Volume on Demand Mascara - Black Brown Rimmel London Debenhams Scandal'eyes Volume on Demand Mascara - Black Brown In stock Price — for partners → Shiseido Pop PowderGel Eye Shadow 14 1 Pcs Shiseido Shiseido Pop PowderGel Eye Shadow 14 1 Pcs In stock Price — for partners → Debenhams Everyday Eye Essentials Real Techniques Debenhams Everyday Eye Essentials In stock Price — for partners → L'oréal Paris Volume Million Lashes So Couture Black 9.5 Ml L'Oréal Paris L'oréal Paris Volume Million Lashes So Couture Black 9.5 Ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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